2022 China Wine Industry TOP30 Enterprise Brand value of 1328.5 billion yuan

On the afternoon of September 19th, it was directed by the China Listed Companies Association and Chengdu Media Group. The daily economic news was sponsored by the 2022 7th China Wine Capital Forum and the China Wine Industry Fund with the theme of the "Vijin New Bureau". The bottle awards ceremony is held online. During the event, the daily economic news, each think tank, and the “2022 China Wine Industry Listed Company Brand Value List” compiled by the China Enterprise Research Center of the School of Economics and Management of Tsinghua University with each brand value research institute.

Liu Hongmei drawing

The list shows that the total brand value of the domestic wine industry TOP30 listed companies has reached 1328.5 billion yuan, an increase of 16.1%year -on -year.

Among them, the brand value of liquor listed companies led by Guizhou Maotai and Wuliangye has a significant growth rate of brand value, and the total value of 18 companies on the list is as high as 1149 billion yuan. The brand value of the listed company of the beer sector was 155.8 billion yuan, an increase of 17.7%year -on -year, and the growth rate exceeded the liquor sector. Other wine categories account for relatively small categories. Except for cocktails, the brand value of rice wine and wine sector is negatively increased.

The value of the wine industry has increased by 16% year -on -year

Zhao Ping, director of the China Enterprise Research Center of Tsinghua University School of Economics and Management, introduced that the brand refers to the collection of all brands owned by listed companies and legal use. The brand value refers to All revenue comes, including net profit, employee wages, welfare, R & D expenses, depreciation of fixed assets, and taxes that should be paid to the government.

To this end, the evaluation model of this list includes three basic modules: one is a balanced financial income E, and the other is the industry brand brand R, and the third is brand revenue intensity P. Multiplying these three basic modules to get the brand value of a company.

The list shows that the overall brand value of TOP30, the brand value list of the 2022 Chinese wine industry, is 1328.5 billion yuan. According to the brand value, the above list is divided into three echelons.

Among them, the first echelon brand value is more than 100 billion yuan, including Guizhou Maotai and Wuliangye, with the brand value of 544.513 billion yuan and 236.755 billion yuan; The value is 486.4 billion yuan; the brand value of the third echelon is less than 10 billion yuan, and there are 14 companies, with a total value of 60.9 billion yuan.

Compared with the data of the list last year, Zhao Ping said that from the overall situation, the brand value of the entire industry has maintained a continuous growth trend, but the industry generates structural differentiation. In the low -end industry, the brand value growth is relatively slow.

For example, the first -ranking Guizhou Maotai, its brand value increased by 13.1%year -on -year, and the 30 -ranking company brand value was 650 million yuan, a decrease of 60 million yuan from the previous year's entry 30 threshold, a year -on -year decrease of 8.5%. At the same time, the number of second echelon companies increased by 3 compared with last year, and the total brand value accounted for 36.6%of the total brand value of TOP30, an increase of 3.8 percentage points. The total brand value of the third echelon accounts for 4.6%of the total brand value of TOP30, a decline of 2.2 percentage points.

The growth rate of the beer sector becomes a "dark horse"

From the perspective of the category of wine, in 2022, the company's brand value list TOP30 company can be divided into five products, including liquor, beer, wine, rice wine and cocktails.

In the TOP30 list, there are the most companies that produce white wine, with a total of 18, and the total brand value is also riding, reaching 1149 billion yuan, an increase of 16.1%year -on -year, accounting for 86.5%of the total brand value of the wine industry.

Followed by beer. According to the list, the beer category in 2022 became a "dark horse" in growth rate. In TOP30, there are 6 companies that mainly produce beer, with a total brand value of 155.8 billion yuan, an increase of 17.7%year -on -year, accounting for 11.7%of the total brand value of the wine industry. Although the number of beer companies and the total brand value is still less than liquor, it exceeds liquor in terms of growth.

In the TOP30 list, the fastest brand value of the brand is also Chongqing Beer from beer categories, with a year -on -year growth rate of 122.1%. The brand value ranking increased from 15th to 10th last year, and increased by 5. China Resources Beer and Qingdao Beer brand value also achieved a double -digit growth rate, an increase of 13.5%and 11.9%year -on -year, respectively.

The reporter calculated that in the TOP30 list, the brand value of liquor and beer sector accounted for over 98%of the total brand value of the wine industry, and the number of liquor and beer listed companies accounted for 80%of the total number of companies on the list.

Daily Economic News

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