Shaanxi Bank Insurance Institution jointly carried out "escorting old age, consumer protection" for the elderly's financial consumer rights protection public welfare actions

During the 2022 Financial Joint Education and Propaganda activities, ten bank insurance institutions in Shaanxi focused on the elderly groups and jointly carried out the "escorting old age, consumer protection counterparts" for the protection of the rights and interests of financial consumer rights in Shaanxi banking insurance industry in Shaanxi banking insurance industry Public welfare operation. This activity adopts the form of online broadcast, aiming at the characteristics of the elderly and financial consumption needs, focusing on the four themes of the old system and culture, prevention of telecommunications fraud, crossing the "digital gap", and the protection of consumer rights and interests. The lively language popularize financial knowledge to the majority of the elderly, so that the elderly can understand, remember, and learn.

Promote the culture of old -fashioned service and improve the level of service for the elderly

In July 2021, the Shaanxi Banking Regulatory Bureau instructed the Shaanxi Provincial Banking Association and the Shaanxi Provincial Insurance Industry Association to issue the "Bank Insurance Institutions in Shaanxi District to effectively solve the standards for the use of intelligent technical difficulties for the elderly" to promote institutions in the jurisdiction to improve the standardization of financial services for financial services. Level.

Agricultural Bank of China Shaanxi Branch focuses on standards and based on actual conditions. Through living cases, the implementation system requirements and convenient measures to facilitate the elderly, promote old financial services, and continue to improve the sense of gain, security and security and security of elderly groups in financial services. Happiness. China Merchants Bank Xi'an Branch and Ping An Property & Casualty Shaanxi Branch respectively focused on the old service culture and characteristic measures, respectively, so that the elderly felt the convenience of handling business in bank insurance institutions. For example, to create a "suitable for the elderly" barrier -free special services, set up the elderly for the elderly, optimize the facilities for the elderly, create a barrier -free channel, and provide the "love commissioner" accompanying service.

Be wary

Recently, the Shaanxi Banking Insurance Regulatory Bureau promoted the industry to carry out special actions to combat pension fraud, and resolutely cut off the black hands that extended to pension money. Pudong Development Bank Xi'an Branch and the anti -fraud police to analyze the three real cases of "wealth management", "art, art," and "dusk love fraud" to help the elderly master the skills of identifying and preventing telecommunications fraud, improve self -protection awareness and ability Essence

Ping An Life Life Shaanxi Branch explained the form of illegal fund -raising in the pension field and the financial fraud routines for the elderly through the form of teaching and fun videos. consciousness.

Cross the "digital gap" and open up the "last mile" of financial services

While bank digital services bring convenience to customers, the "digital gap" is arisen. The Shaanxi Banking Regulation Bureau actively promotes the industry to focus on high -frequency matters and service scenarios involving the elderly, continuously optimize the service experience of the elderly, and allow the elderly to better share the results of the information development of the financial industry.

Ping An Bank Xi'an Branch and Xi'an Bank through the form of dialogue, using the three major themes of "playing smartphones", "playing smart devices" and "playing digital life" to perform online tool interaction to enhance the elderly's understanding and trust in smart technology for the elderly Help the aging groups faster and better integrate into the intelligent era. China Post Insurance Shaanxi Branch explains the typical financial cases involving the elderly, sharing the way to identify the digital trap routing and use legal means to retain digital evidence to help the elderly enrich financial knowledge, care for the elderly with peace of mind, and play with the digitalization " Tide "Life.

Care for the financial rights and interests of the elderly, and escort happiness in their old age

Recently, the Shaanxi Banking Regulatory Bureau combined with the popularity of financial knowledge, focusing on the areas and business links where the financial rights and interests of the elderly are susceptible to affected, and organize bank insurance institutions in the area to carry out targeted education and publicity activities.

The Industrial and Commercial Bank of China Shaanxi Branch shared the correct use of bank cards and safety precautions to solve the pain points and difficulties during the use of the elderly bank card, providing a useful reference for the safety of the elderly customers and the loss of funds. The PICC's Shaanxi Provincial Branch interpret eight basic rights and interests for financial consumers, and informs the elderly for consumption fast service channels and rights protection knowledge.

In the next step, the Shaanxi Banking Regulation Bureau will continue to promote bank insurance institutions within their jurisdiction to continuously innovate the new form of financial popularization and publicity of the elderly, tap new content of old financial services, and ensure that the financial education and publicity activities of the elderly will be implemented, exert practical, and achieve practical results. Essence

(Author Wei Xiaokang editor Sun Mengxin for review Zhang Leli)

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