"Looking at the Future Station" officially launched to explore the new form of "technology+farmers"
Author:Guangming Daily client Time:2022.09.19
In the live broadcast room, the audience was in the scene of the autumn harvest of the rice fields in the first second, and the next second crossed to the pastoral pasture. "Following the Future Station" shows the interactive interaction between 3D origin scenes, one -second replacement, and anchor interactive interaction through the scientific and technological means of the remote look at the digital studio.
"Technology not only brings a more impactful visual experience to the" field ", but also provides a greater display stage for 'goods'." The brand said.
In September, the walnut growers in Xinjiang ushered in the harvest season. Affected by the epidemic, there are not many channel vendors who have received the goods this year. How to sell the walnuts on hand is the most concerned on the growers at this moment. "At the beginning, the growers had stored the walnut bags. After receiving the order from the remote look, everyone re -poured the walnuts and began to sort it." Shi Jianqing, general manager of Xinjiang Jiepin Agricultural Technology Co., Ltd. Affection.
During the three -day broadcast, "Remote Future Station" prepared more than 1 million single 1 yuan to help agricultural products, and more than 2 million high -quality domestic products brands. "Walnuts, rice, corn, etc., high -quality agricultural products from all over the country, take the fast track of 'Technology Live Room', and quickly enter the consumer market." Some people in the industry said.
With the help of live e -commerce companies, the form of opening sales for agricultural products has long been in the form. In April 2022, Yuangwang Network had launched live broadcast projects. In the first live broadcast of the cooperation on April 28, in just 4 hours, more than 1100,000 pieces of agricultural products were sold and over 250,000 kg.
"The live broadcast of 'Yaoxiang Future Station' not only combines immersive scenes, anchors, and sketch arrangements to create content creation, but also launched the same screen of virtual person and live anchors, presenting more diverse for the public Content form. Most of the live broadcasts are the "National Chao" brand, which also reflects its continuous attention to consumer demand. "Some people in the industry said," How to further upgrade and bring new surprises to the market, brand and consumers? This is the common topic of every live broadcasting business practitioner. The innovative exploration of the content form and selection of the network is a useful practice for the transformation and upgrading of the live broadcast e -commerce. Certainly promoting role. "
E -commerce is still one of the most innovative and vibrant areas in the digital economy. In the future, "Following the Future Station" will continue to use high -tech to deconstruct the live broadcast scene to reshape the consumer experience; open sales for agricultural products to promote rural revitalization; promote national tide consumption, and release greater imagination for consumers, brands, and agricultural products.
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