The cost of 148 yuan a box of mask is only 10 yuan?Yaerjia was accused of product huge profits

On September 19, some media reported that in the flagship store of Tmall, the cost of star products priced at 148 yuan/box, 199 yuan/box, and the cost of black film medical dressing was only 10 yuan.

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According to the inquiry letter disclosed by Terja, in 2020 and 2021, the prices of the procurement of dressing and mask procurement of Yierjia are 9.12 yuan/box and 10.17 yuan/box, as well as 9.8 yuan/box and 9.49 yuan/box. Based on this data, the highest price of 148 yuan/box, 199 yuan/box, the highest price is nearly 20 times the cost of the product.

The data also shows that in the past three years, the total R & D expenses of Yaerjia have a total of 7.3265 million yuan, and the total promotion costs of the same period have been 472 million yuan. As of the end of 2021, the total number of employees in Shierjia was 441, of which only 6 were R & D, accounting for 1.3%, and two of them were senior managers. In the same period of the same industry companies, there were 84 R & D personnel, accounting for 12.56%; and 78 Biological R & D staff, accounting for 22.03%.

In addition, the distribution model of Terja was also suspected of being suspected of MLM. In 2021, the revenue of 1.086 billion yuan from this channel came from this channel, accounting for 65.83%of the total income.

In the offline channel, in addition to hierarchical dealers, Yaerjia has established a "alliance dealer" mainly based on natural person dealers. In this model, the natural person of the dealer helped Yaerjia to complete the sales, and the Shi Erjia corresponds to 3%-30%of sales rebates as sales incentives for alliance dealers.

From the perspective of the outside world, setting a high rebate range means that Yaerjia encourages alliance dealers to develop its products to other natural persons, thereby developing "offline" and obtaining high rebates. This is also questioned that it is questioned The reason for MLM.

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