The reorganization of Wangfujing Group and Shouchang City for the development of the city is fully launched.

China Commercial Daily (Reporter Zhang Tao) China Business Daily reporters have recently learned from Wangfujing Group that the reorganization of the group and the first business shares is progressing smoothly. The work has been basically completed, and the upgrade and reconstruction of many well -known projects under the first business shares has also been fully launched.

On October 1, 2021, Wangfujing Group formally absorbed the first commercial shares. At the recent media communication meeting, Du Baoxiang, chairman of Wangfujing Group, said that because it is the merger between the two listed companies, the entire operation process is relatively long. Combing, the current progress is smooth, and cadres and employees are confident in the future development of the company.

There are many well -known shopping malls such as Xidan Department Store, Yansha Mall, Xinyansha Golden Street Shopping Plaza, Friendship Store, Yansha Ole and other well -known shopping malls under the first merchants. However, these shopping malls are facing upgrading problems for various reasons. For example, the facilities and equipment of Xidan Shopping Mall and Yansha Mall are seriously aging and the performance has been drained sharply; Xinyan Sha Golden Street has to close the business because it is difficult to succeed. Although Yan Sha Ole and Jinyuan Mall performed well, they also face the problem of brand aging. For Wangfujing Group, it is a big challenge to upgrade these projects under the first business shares, which is also vital to the future development of the entire group.

According to Du Baoxiang, at present, Wangfujing Group's upgrading and reconstruction of the above projects is planned. Among them, the overall transformation plan of Xidan Shopping Mall and Friendship Store has been reported for approval, which is expected to be adjusted in place in 2023 or in the first half of 2024. The upgrading and reconstruction of Yansha Mall and Xinyusha Golden Street Shopping Plaza are also intensely planned.

It is reported that the transformation of Xidan Shopping Mall will combine the principle of the old name "Shouzheng Innovation". Aiming at the characteristics of the business district and the needs of urban populations, the four main lines of quality life, sports health, digital technology, and cultural inheritance are re -created to build a face value and high -quality texture , Immersive new ecological business space.

"In the future, we must meet the needs of the entire street of Xidan and the original guests of Xidan Shopping Mall." Regarding the positioning, Du Baoxiang told China Business Daily that the reconstruction of Xidan Shopping Mall will abandon the traditional pure department store model in principle and improve it in the form of a shopping center to improve Customer experience. The new positioning of Xidan Shopping Mall is the trend of urban fashion quality to meet the needs of customers. In terms of business content, the customer experience content will be added. Based on Beijing's cultural elements, it will integrate fashion trends and net red characteristics.

The friendship store will strengthen the characteristics and create a courtyard -style life art center. The main body of the project was originally the first large -scale foreign retail company in China, close to the international building, diplomatic apartment and the first embassy area. Wangfujing Group adopts a variety of and cross -border methods to conform to people's inherent needs. It integrates social time, green ecology, leisure garden, and art gallery to form a garden -style sharing space to provide urban white -collar workers gathering places. At present, Wangfujing Group is fully promoting the deepening of the project, and at the same time, the preparations for investment promotion have also been fully launched.

Wangfujing Group also has new plans for the high -end department store Yansha Mall in recent years. Du Baoxiang said that Wangfujing Group is actively cooperating with the relevant departments of Chaoyang District of Beijing to combine the overall construction project of the Liangma River system to pass through the underlying shops of the Yansha Mall and the Kobasky Hotel and the neighborhood on the north bank of Liangma River. The operating area of ​​40,000 square meters has expanded to about 60,000 square meters, creating a new business center that leads the international fashion trend.

The new positioning of Wangfujing Group for Xinyansha Golden Street is to create a "new national tide gathering place". The project is located at the southern end of Wangfujing Street in Beijing and meets Chang'an Street. It is the starting point of Wangfujing Street. It carries the task of establishing Beijing culture, business, and tourism. Combined with the geographical location of the project, the characteristics of the business district, and the attributes of passenger flow, Wangfujing Group positions the project as "the first new national tide shopping center in China". National tide standard. "We want to focus on young people and commuters in terms of positioning to create a commercial place where young people who pursue fashion trends." Du Baoxiang said that Wangfujing Street has international high -end shopping malls such as Oriental Plaza and Wangfu Central. However, there are still some shortcomings in national tide fashion. Therefore, Xinyusha Golden Street locks out the positioning of national tide to create a differentiated advantage. It is reported that the project plan has been reported to the rules and committees, and investment and marketing promotion work is also actively carried out.

As for Yansha Outlets and Jinyuan Mall, who has always operated performance, Du Baoxiang said that Wangfujing Group plans to improve in three aspects: First, improve the value of the property, upgrade the space environment, parking lots and other facilities Let consumers recognize that this is a fashion coordinate in appearance; the second is to increase brand promotion and enrich business content; third, strengthen customer experience and enhance market position.

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