Digital technology empower insurance services, AIA will protect your good life to escort your good life

Nowadays, the strong development of insurance business is inseparable from the support of scientific and technological power. How to stimulate insurance companies to focus on the transformation of "technology+insurance", always maintain uniqueness and advantages in the wave of scientific and technologicalization of a thousand miles a day, and become a key issue for the industry to discuss.

Focusing on the issue of "science and technology", AIA surrendered the latest interpretation -to build smart friendship by customer driving, and to give service temperature with smart technology.

For a long time, AIA is committed to exploring the huge potential behind the data and draws its own scientific and technological path as a new TDA (Technolog, DIGITAL, Analytics) "three -dimensional coordinates" in order to make "more people who understand customers" more " "Understand the hearts of customers" and serve Chinese families in a "way to understand customers".

Based on the TDA strategy, AIA is concentrating on creating an integrated digital customer interactive platform covering the journey to the end customer. It uses massive data insights to provide accurate guidance for operation, back -end system design, product development, service design, and channel upgrade.

Take the newly upgraded "AIA Youbang" APP on September 16, 2021 as an example. The APP officially upgraded from the original one -stop customer health service platform to the insurance life digital platform for the whole scene. , Build a health, pension service ecology, use digital technology to empower insurance services, and help customers enjoy healthy and long -term good life.

As a core component of the AIA digital platform, "AIA Youxiang" has received more than 150,000 new users registration within a month, and more than 1.8 million person -time experience has experienced policy services. The number of per capita visits per day is as high as 4 times.

Specifically, the functions and services of AIA APP are fully upgraded in many aspects.

For example, AIA connects the original core insurance service function to the "AIA Youxiang" APP, and allows customers to easily enjoy interactive rights and policy services on an app platform through "two -in -one". Secondly, the policy with claims as the core has been upgraded as a whole, and it is easier and convenient to use customers.

In addition, the user experience of the "Friendship" APP is also more friendly. New "Recommended" section is added to the new customer page design to meet customer personalized information and service needs. The "Friend's Security" section focuses on all functions of the policy service, which is more convenient to access and respond faster.

AIA said that "with customer drive" not only stayed at the product and service level, but also a comprehensive and three -dimensional strategic layout. Faced with the increasingly diverse needs of customers in the era of digital intelligence, AIA will continue to launch differentiated products and services to meet customers' insurance protection and wealth management needs on the supply side.

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