AIA China accelerates the expansion of the mainland market and is committed to achieving the second growth curve

With the rapid development of the domestic economy and the steady level of national living standards, the demand for insurance products such as life insurance has generally risen, and the life insurance industry has ushered in great development. From 2001 to 2020, the density of China's life insurance industry reached 16.18%, maintaining the world's leading level.

Although China's life insurance has a faster growth rate and gradually approaching the level of the United States and global markets, there is still a lot of room for the average level of developed markets. On the one hand, due to the short development time, the Chinese life insurance market is in the stage of primary development. On the other hand, it is also different from the economic development level of various regions in my country. Resident insurance awareness in inland areas has not been fully awakened.

This means that compared with the developed life insurance industry in first -tier cities, the life insurance industry inland areas has insufficient development, and the penetration rate of the life insurance market is still insufficient. The sinking market still needs to be tapped. Insurance companies are actively deploying non -first -tier cities to broaden their business coverage.

In March 2022, AIA Shouxin announced a comprehensive upgrade of the "non -first -tier cities development strategy", and increased its investment in non -first -tier cities from the aspects of business operations, talent development, product and value proposition, brand promotion, and workplace upgrade. In the expansion, the operating area continues to improve the differentiated competitiveness of AIA, and help Chinese families in a wider region to achieve "healthy and long -term good life".

Under the strategic guidance of the "non -first -tier cities' development strategy", AIA Life is seizing the "Expansion and Exhibition Industry", and the Chinese mainland market expands to run acceleration. On May 30, 2022, AIA Life was approved to set up a branch in Henan Province. The company's life insurance business fell into one son, further deeply penetrated into the hinterland of China, and made the AIA brand concept well known for more Chinese families.

AIA Insurance is copying its "excellent marketer" model to create long -term and sustainable value, and at the same time meet the needs of high -quality value propositions on high -quality value and professional suggestions for rapid growth. With the expansion of AIA in mainland China, its high recruitment standards, exclusive training, management expertise, and strong digital platforms have created a leading productive level and attractive marketer income.

Correspondingly, AIA Life is also optimizing the development strategy of upgrading marketers, integrating resources from all parties, and actively guiding the development of newcomers. In August 2022, the newcomer development project and various key measures based on the "Excellent Marketing 3.0 Strategy" were officially announced. AIA provides newcomers with a more competitive Tuto model. At the same time, AIA will help newcomers sales and customer operations from systems, platforms, tools, and resources. In terms of promotion, Zhang Wei, the executive officer of Yingbang Life's chief business, said that he will build a newcomer development department at the level of the head office and branch, integrate multiple departments resources to establish a long -term coordination mechanism, and truly take responsibility for newcomers.

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