Jinbao Street: International business card for creating a financial function gathering area

The Goldfish Hutong of the Wangfujing Commercial District from the west of Beijing Jinbao Street, the nation of the east to the East Second Ring Road, the Chang'an Street in the south, and the West Hope of the Forbidden City in the west. After twenty -four years of planning and development, Jinbao Street, as the core of the financial gathering area of ​​Dongcheng District, will implement the spirit of the 13th Party Congress of Dongcheng District, make every effort to build a high -end financial gathering area of ​​Jinbao Street, and strive to build an internationally renowned financial gathering. The target of the district moves.

Focusing on the improvement of the international status of China's financial industry and the rapid development of the capital's financial industry, the "Fourteenth Five -Year Plan period" in December 2021 proposed that "gradually promoting Jinbao Street and extended lines and surrounding areas The transformation and upgrading of the industrial structure, accelerate the release of new space, promote the transformation and upgrading of Jinbao Building and Gorgeous Building, and use science and technology to realize street management, operations, and investment intelligence intelligence, and focus on creating Jinbao Street's financial function gathering area. "

Under the new positioning of the financial function gathering area, Jinbao Street is constantly transforming: space optimization, functional transformation, appearance improvement, brand gathering ... a high -end financial district that attracts well -known financial institutions at home and abroad is showing true capacity Previous financial business card from Beijing Dongcheng.

1

Building the nest and attracting phoenix:

From 730 meters to 3.7 square kilometers

In the three -year action plan of Dongcheng Financial in 2019, Dongcheng District proposed the concept of Jinbao Street Financial Area. Today, the "Development Plan for the Financial Industry Development Plan of the Fourteenth Five -Year Plan" period further clarifies the positioning of the financial function gathering area of ​​Jinbao Street.

Jinbao Street, located in the core area of ​​Dongcheng, has a total length of 730 meters. In the planning of Dongcheng District, the future financial function gathering area is based on Jinbao Street, east to the west side of Chaoyangmen South Xiaojie, west to Wangfujing Walking Street. To the south to the north of Chang'an Street, north to the south of Chaoyangmen Street, the area is about 3.7 square kilometers.

The goal of Dongcheng District is to form a financial district with Dongcheng characteristics in this area with different financial districts and influence in this area.

At present, Jinbao Street has formed a certain financial agglomeration effect. A number of international first -class financial institutions such as Credit Suisse Securities and Oriental Huili have settled in, and some institutions in domestic banks and funds have also settled in. The two most important office buildings in Jinbao Street are the most important office buildings Jinbao Building and Gorgeous Building. They have an area of ​​50,000 square meters and 20,000 square meters. At present, the rental rate has reached 95%. As of April 2022, Jinbao Building settled in 15 financial institutions and 5 Gorgeous Building settled in financial institutions.

From the perspective of space, the buildings within the financial function gathering area of ​​Jinbao Street also include Tianrun Wealth, Wangfu 77, and Lanhai Building. These buildings currently have about 80,000 square meters of space to reserve more financial companies. At the same time, the area will also provide more space for financial institutions and other institutions to support financial institutions and other institutions that support financial institutions and financial industry development.

The advantages of Jinbao Street Financial Functional Gathering Area are more than that. First of all, Jinbao Street is located in the East Second Ring Road, with convenient transportation and convenient handling. Second, Jinbao Street has relatively complete facilities. There are many places such as catering, shopping, entertainment, culture, etc., which can meet the work and life needs of financial practitioners. In addition, in Jinbao Street and the surrounding areas, there are many cultural resources such as the courtyard, theater theater, the well -known architecture, and the former residence of celebrities. Dongcheng District plans to use these resources to make full use of the services of financial institutions and other enterprises, and inject the unique cultural characteristics of Dongcheng into the gathering area.

Compared with the traditional financial agglomeration area, Jinbao Street's financial function gathering area also has community characteristics. What will be created here is a community that can be "one -minute" or "walking" regardless of work, shopping, and leisure.

In the future, Jinbao Street will upgrade the advertising plaque, road labeling, landscape lighting and other facilities. The main office buildings in the area will also carry out the transformation and upgrading project with "green+intelligence" as the core. Dongcheng District will also focus on promoting the update of the district appearance. Through the update and transformation of building smart systems and block smart systems, it will improve the overall efficiency of the region, attract more financial institutions to settle in, and meet the needs of the financial industry's agglomeration and development.

2

By -directional:

Policies empower gathered alive water

Promoting the construction of Jinbao Street's financial function gathering area is one of the key tasks of the "Dongcheng District Financial Industry Development Plan" during the "Fourteenth Five -Year Plan" period. In order to further form the financial gathering brand effect of Jinbao Street, relevant departments have continuously introduced corresponding policies to support.

Li Feng, director of the Financial Services Office of Dongcheng District, said that the relevant departments will make every effort to build the brand influence of Jinbao Street, in order to drive the overall development of the financial industry of Dongcheng District. At the same time Enterprises in the company provide better services.

With the support of Dongcheng District in recent years, the construction of the financial gathering area of ​​Jinbao Street has achieved certain results, which has attracted a number of financial institutions such as Credit Suisse Securities and the Beijing Branch of Zhejiang Business Bank to settle in. In the future planning, Jinbao Street Financial Club will also be unrequited in terms of the appearance, space release, commercial facilities, brand propaganda, cultural nourishment, etc., and form a new pattern of international, characteristic, and modern financial development.

In terms of the appearance transformation of the block, the Gorgeous Building plans to take the lead in renovating the facade of the building in 2023. The integration of buildings and nature will visually create a golden blockbuster business card. At the same time, with the help of advanced technology Breathing the curtain wall.

In terms of space release, in addition to the Jinbao Building and Gorgeous Building, Dongcheng District plans to make full use of multiple buildings near Jinbao Street. Through the transformation and upgrading, publicity and promotion, it will improve the influence of the neighborhood concept of Jinbao Street, release more space to attract finance, The institution settled. In terms of commercial facilities, Jinbao District will build Jinbao Backstore -Red Star Hutong, integrate high -quality formats such as coffee, bar, and book bar, forming a public art district with unique urban cultural characteristics, and meets the life and leisure needs of office workers in the gathering area.

At the same time, Jinbao Street conducts a variety of functional integration and mutual promotion for the current existing hotels, shopping centers, clubs, restaurants, cafes, gyms, and service institutions such as administrative, education, medical care, banks, and other service institutions. Essence

In terms of brand propaganda, relevant departments plan to organize a series of publicity and promotion activities to enhance the brand influence of Jinbao Street's financial agglomeration zone and let more financial institutions gather here. More importantly, relevant agencies should provide professional services for enterprises in the region. At present, Dongcheng District is coordinating various special resources, creating financial professional service platforms, and providing professional, market -oriented, and specialized services for enterprises to settle in enterprises, so that enterprises can experience a different sense of gain and happiness in work and office in this block. sense.

Related enterprises have given high evaluations for the software and hardware facilities and services in the financial gathering area of ​​Jinbao Street. When the Beijing Branch of Zhejiang Commercial Bank settled in, the Dongcheng District Government actively coordinated and promoted to ensure that enterprises quickly settled in. "The efficiency is indeed very high, the service is in place, and the employee feels good." Said Li Yang, assistant to the president.

In addition, Dongcheng District will also give full play to the characteristics of cultural resource advantages, and use cultural places such as the Capital Theater, Caoyu Theater in the area to give the cultural background for the financial district of Jinbao Street, so that the cultural continuous infiltration and nourishing Jinbao Street Finance Gathering area.

3

Hard accumulation:

"Spontaneous" financial advantages highlight

At present, Beijing has financial streets in Xicheng, CBD in Chaoyang, and the Lize Business District of Fengtai. What are the advantages of Dongcheng District to build Jinbao Street's financial function gathering zone?

Li Feng believes that the original intention of Dongcheng's establishment of a financial function gathering area is not to become a competitive relationship with other financial gathering areas. With the improvement of China's global status, the attractiveness of Beijing's financial industry has also increased year by year. It is impossible for any region to support the entire needs of Beijing's financial development alone. The development of Dongcheng and other regional financial industries has different positioning. Essence

In fact, the development of the financial industry in Dongcheng District has a good foundation. During the "Thirteenth Five -Year Plan" period, the value -added of the financial industry in Dongcheng District was 8%annually, and the average annual growth rate of RMB deposits and loans was 9.7%. In 2021, Dongcheng's financial industry showed a steady growth trend, achieving an added value of 94.69 billion yuan, an increase of 7.7%year -on -year, accounting for 29.7%of the GDP in the region, ranking first in various industries, accounting for 12.5%of the added value of Beijing's financial industry.

From the perspective of the development of the financial industry in Beijing, whether it is the contribution rate of the added value of the financial industry to GDP, or the contribution of financial and taxation in the financial industry, or the overall number and influence of financial institutions, Dongcheng is relatively high.

A good foundation makes Dongcheng confident in the development of the financial industry. According to the plan, during the "Fourteenth Five -Year Plan" period, the financial industry in Dongcheng District strived to achieve an average annual growth rate of 6%, and the average annual growth rate of RMB deposits and loans was 8%. By the end of the "14th Five -Year Plan", the value -added of the financial industry accounted for 33%of the GDP in the region.

Different from the current status of the financial management center, many foreign institutions in Chaoyang, and the huge balance of deposit and loans in Haidian, Dongcheng's financial industry has always been in a "spontaneous" growth state. In the past few years, Dongcheng District has not made a overall planning of the development of the financial industry, nor has it been gathered.

Therefore, during the "Fourteenth Five -Year Plan" period, the financial industry development plan of the East City District "was one of the key tasks of" spatial and industrial integration to form the financial industry gathering and development ". This task contains the content of "Promote the Construction of the Financial Functional Concentration Zone of Jinbao Street". In the future, Dongcheng District plans to improve the quality of financial institutions, focusing on the introduction of the following three financial institutions: first, internationally renowned financial institutions; second, financial institutions with great domestic influence and high comprehensive contribution; Financial institutions are financial institutions that conform to the key development direction of Dongcheng Industrial Planning. In the future development of the financial industry in Dongcheng District, the construction of the financial function gathering area of ​​Jinbao Street is one of the most important tasks.

4

A blueprint:

Build the "First Good Financial Ecosystem"

The establishment of Jinbao Street Financial Functional Gathering Area is an important part of the development plan of the financial industry in Dongcheng District. The overall space planning of Dongcheng District for the development of the financial industry in the future can be summarized as "one horizontal, one vertical, one city more".

"One horizontal" refers to the establishment of financial functional agglomerations relying on Jinbao Street and extended lines and surrounding areas; Da center, build emerging financial agglomeration areas; "multi -point" refers to the use of the use of bungalow courtyards and other spaces, in the Yuhe, Drum Tower and other areas to create a "silver lane" with unique cultural characteristics, forming economic development growth poles and modern finance New highland.

According to the "Fourteenth Five -Year Plan of the" Fourteenth Five -Year Plan "financial industry development plan, the capital finance will be based on resource endowment, adhere to the first good standard, organically combine steadily growth, regulate structure, and promote reforms to further enhance the function of the national financial management center, and more Good service integrates the new development pattern and promote the high -quality development of the capital's financial industry. In order to implement this spirit, Dongcheng District will also build a "first good financial ecosystem" in the construction of financial function gathering areas as guiding ideology. The word "first good" can be understood in the construction of financial function gathering areas, which can be understood as two aspects: hardware and soft environment. Specifically, it includes the appearance of the neighborhood, supporting facilities, support policies, service levels, and district characteristics.

Li Feng introduced that when Dongcheng District created the "Senior Financial Ecosystem", more kung fu was created in the soft environment. It must not only reflect the cultural background of Dongcheng, but also have sufficient humanistic care for enterprises and employees. "Finance is no longer the financial development of cold finance, especially after the third wealth distribution. It is precisely the unique advantage of Dongcheng. "Li Feng said.

In Dongcheng's financial industry planning, the first step is to form a track advantage of wealth management and asset management, and give full play to the advantages of cultural and financial function areas to form Dongcheng characteristics. At the same time, it is closely focusing on the core area of ​​the capital's functional, and do a good job of the "strength" article of industrial development, and strives to promote the construction of the "first good financial ecosystem" and promote the high -quality development of the regional financial industry.

Li Feng said that in the future, the development of the financial industry in Dongcheng District will pay more attention to the improvement of "quality" on the basis of the gathering of "quantity", and the Jinbao Street area will become the "golden signboard" of Dongcheng Finance, and gradually become a well -known domestic and foreign institutions at home and abroad Cultivated characteristic financial districts, participating and witnessing the development and prosperity of Dongcheng Finance.

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