Yi'an County, Heilongjiang: Forest and Fruit Industry helps rural rejuvenation

Recently, in the forest fruit planting base in Dongping Village, Yi'an Town, Qiqihar City, Heilongjiang Province, the rosy and full plums pressed the beets, the seductive fruits attracted the residents of the city and the past tourists to stop buying, and there were no or not Taking advantage of the good weather, young tourists took their family and friends to the orchard to experience picking fun, carefully selected fruit, picking fruit, and recorded this happy moment with a mobile phone.

In order to accelerate the development of rural industries, broaden the channels for increasing the employment of the masses, and achieve rural revitalization, in recent years, Dongping Village has made full use of the location advantage of located on the Yinen Highway, based on the characteristic resources, and the "Dongping Lizi" as the leading brand. The planting base is a pillar industry to revitalize the economy of Dongping Village and accelerate the increase of farmers' income and become rich. It strives to create an economic belt along the forest fruit, continuously promotes the development of modern leisure agriculture and rural tourism, and realizes the diversified and branded development of the village collective economy.

Li Fu, a grower in Dongping Village, introduced the planting fruits and talked about entrepreneurial experience. "In the past, only fruits were planted, and they did not understand the operation of the orchard. It mainly relied on the sale of stalls in the morning and evening market. Now through the publicity and mobilization of the village party branch, organize fruit farmers to set up stalls along the road, and help the development of picking park projects, attracting a large number of tourists to come to come. Picking and buying, the benefits of the orchard are getting better and better, and the days are getting more and more popular. "

In order to start the "Dongping Lizi" golden signboard, according to the great advantages of the party committee of the Anzhen Town, we will actively plan the development of the ecological forest and fruit planting industry with the huge advantages of the green organic industrial cluster, packaging and branding of forest fruit, so that the product can be upgraded and upgraded. The party branch of Dongping Village solicited the wishes of farmers through home visits, and actively communicated and coordinated with the superior department to strive for a total of more than 30,000 yuan in construction funds. This is to set up temporary parking areas for tourists who come to pick up, and continuously improve the infrastructure required for industrial development. In addition, in order to expand the brand effect, the party branch of Dongping Village launched the celebrities and capable people in the village to play their own advantages, help fruit farmers contact customers, communicate with large -scale business super -market, and form a multi -sales circuit for acquisitions in the city and outside the city. Business training, which uses packaging, network format sales, order -based sales, live broadcast and other methods, effectively connects the "first kilometer" and the "last mile" of the consumer end of the forest fruit production side. , Black soil becomes gold ". Using online and offline sales channels, the annual income of planting households can increase their income by about 100,000 yuan.

It is understood that with the joy of the development of the forest and fruit industry, the party branch of Dongping Village organized villagers to set up a professional planting cooperative of forest fruit to promote the development of forest and fruit planting and sales of Dongping Village to large -scale, industrialization, and branding. At present, the whole village has grown more than 800 acres of forest fruit, with an annual output of more than 2,400 tons of fresh fruit, and the product sales radiate surrounding cities and counties. The annual benefits can be more than 4 million yuan. (Our reporter Gao Wei correspondent Wang Muchao Zhu Xiaoliang)

"China Food News" (September 19, 2022 edition)

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