The 7th China Wine Industry Capital Forum on the 7th China Wine Capital Forum will witness the "new" power of the Chinese wine industry tomorrow
Author:Daily Economic News Time:2022.09.18
On September 19th, the annual wine industry capital event -the 7th China Wine Capital Forum and the China Wine Golden Bottle Award Ceremony, hosted by the Daily Economic News, will start online.
The theme of this year's China Wine Industry Capital Forum is based on the theme of the "Vijin Opportunities". Where.
Since the beginning of this year, the external testing factors have been constantly, and the Chinese wine industry has maintained a constant force while dealing with challenges. But at the same time, as the liquor industry enters the stock competition, the major wine companies have expanded their production, and the emergence of emerging brand forces such as low -level wines and small wines has successively risen. Where is the wine industry and the next value zone of the wine stocks? In addition, what kind of development trend will the sauce industry in the industry generally believe that the "cooling" sauce industry will show? All kinds of questions are urgently needed to answer the most wisdom of the industry. In addition to focusing on the above hot topics, the forum will also release the annual Chinese wine industry gold bottle award and the brand value list of the Chinese wine industry listed company to promote the high -quality development of China's wine industry and provide mirrorbooks for industry development.
Disciplinary of the leaders of the leading wine company, brand experts to discuss the new zone of the wine industry and wine stock value
The annual liquor event arrived as expected.
On the 19th, the 7th China Wine Capital Forum, which was led by the China Listed Companies Association and Chengdu Media Group, and hosted by the Daily Economic News.
The Seventh China Wine Capital Forum, which has been held for seven consecutive sessions, has been moved to online this year due to the prevention and control of the epidemic. However, the depth of the sparks of clouds and wisdom collisions and their views are in depth. Focusing on the theme of the "Villion New Bureau Creation Opportunities", the representative of the leading wine company, the capital circle, the well -known brand strategic experts, the new wine industry, etc. Use a new blueprint for the Chinese wine industry together.
At the time of the "Fourteenth Five -Year Plan", uncertain factors such as the external epidemic and other industries brought a test to all walks of life including the wine industry. However, the wine industry maintains the same force while dealing with challenges. On the whole, my country's wine industry, especially the liquor industry, still maintains a growth trend, and head wine companies are still based on steady development.
At the same time, as the liquor industry enters the stock competition, major wine companies have expanded their production, and emerging brand forces such as low -degree wine and small wine have risen. Where is the wine industry and the next value zone of the wine stocks? In addition, what kind of development trend will the sauce industry in the industry generally believe that the "cooling" sauce industry will show? Who is the most noteworthy emerging wine industry? These fascinating and urgent answers will be on the keynote speech and round table dialogue of the 7th Wine Capital Forum.
In the keynote speech, Li Guangdou, a well -known brand strategic expert, Lin Yuan, chairman of Shenzhen Linyuan Investment Co., Ltd., and Deng Hong, "Convention and Exhibition King", will share their industry wisdom one by one.
As we all know, brand value is a symbol of the connotation of corporate value. The current market competition is not just the competition of products and quality, and the brand has become the key to the victory of wine companies. At this forum, Li Guangdou, a well -known brand strategic expert, will share his brand wisdom. Li Guangdou is known as the "first person in China" and is also a brand consultant and a well -known brand strategic expert. He has made forward -looking judgments such as the rise of Chinese brands, the rise of the national tide, the high -end local brand, and the output of the output brand, and made outstanding contributions to the development of Chinese brands.
In recent years, the wine industry has also been the same, becoming the "cockpit stone" of the private equity funds of major public equity funds. As a well -known investor who has focused on the secondary market of liquor listed companies, Lin Yuan, chairman of Shenzhen Linyuan Investment Co., Ltd., will share his professional investment wisdom and industry observation.
The fiery liquor track has also attracted the addition of many outstanding entrepreneurs outside the industry in recent years. "Convention and Exhibition King" Deng Hong is one of the representative. Today, Deng Hong has a new identity -the chairman of the Global Wine wine industry, and his high -end sauce wine brand Hengchang Boatfang has become a phenomenal brand in just a few years. At this wine industry capital forum, Deng Hong will share his wisdom of wine to make a good wine.
"Temperature measurement" sauce market Cold and cold many heavy guests dialogue to open the sauce wine "fog"
"Sauce wine, is it hot?"
Whether it is a sauce veteran or a newcomer to the industry, or a dealer and capital market investor who pays attention to the sauce track, this is a question worthy of questioning.
Sauce fever is a long cycle judgment seems to be still in the ear. The hotness of the capital of the sauce track outside the industry seems to be yesterday. Fortunately.
Judging from the life cycle of any industry, the booming period, the calm recovery period and the healthy development period of rationality are essential. The market is like a pendulum. It is swinging back and forth in the short -term excessive optimism and unreasonable excessive pessimism, and finally stays in a reasonable and reasonable position of rational restraint. Sauce wine is no exception.
After the sauce has gone through a large number of manufacturers' entry to expand production, advertising is full of sky, and dealers are rushing to the hot period, the view that "heat is only accumulated in the channel, a large amount of goods stay in the hands of dealers" and other singing. Wait, capital changes from desire to hesitation.
Is the sauce wine long cycle or a flash? Regardless of whether it is the capital in the eyes, the enterprise that has been entered or off the field, it is a subject that needs to be opened and see the moon.
At the round table dialogue of this year's wine industry capital forum, sauce is a topic that guests will focus on and discuss. Yang Guanrong, deputy secretary, general manager and chief engineer of Chuanjiu Group, Zhang Chuanzong, founder and CEO of Ji Fang, Zhang Chuanzong, Chairman and President of Zhengong Wine, Shi Feng, deputy general manager of Guizhou Jinshajiao Liquor Co., Ltd. Ye Shuhuai, chief analyst of securities wine and beverage, will focus on the topic of "sauce industry, will it take off again?" Talk about the future development trend of the sauce industry.
More insights need to be seen at first sight at the meeting. But it is self -explanatory that sauce is a long -term industry, and sauce wine is also an industry that needs to adhere to and wait for value for a long time. Just like the sauce wine can only produce gold wine after the time of time and cellar, the sauce industry is also in a spiral rising state.
Trading sauce wine requires both courage and enthusiasm, but also to get rid of enthusiastic but unrealistic imagination, and be prepared for long -term adherence. Only by adhering to the center point can we get rid of the pendulum effect of investment -swinging back and forth between overheating and cold.
The Chinese Wine Industry Golden Bottle Awards and other heavy releases announced the "new" power of China's wine industry
As the reservation project of the wine industry capital forum, the Chinese wine industry gold bottle award selected by the daily economic news will be released again; the daily economic news and each brand value research institute will also be released with the Chinese Enterprise Research Center of the School of Economics and Management of Tsinghua University again. The brand value list of listed companies in China has promoted the high -quality development of China's wine industry.
In order to achieve a good vision of helping the industry's high -quality development, the "China Wine Industry Golden Bottle Award" was established in 2012. It aims to use the influence of mainstream media, unite domestic and foreign economic experts, and professional organizations. The industry has outstanding contributions and individuals to provide mirror learning for the development of the industry.
According to reports, this Golden Bottle Award is divided into several major awards such as China's wine industry innovation cases. After the wine industry's big data comparison, the current selection list of several major awards has been released. In the end, the Chinese wine industry Golden Bottle Award will be officially announced at the scene of the meeting.
In addition, the annual brand value list of the Chinese wine industry listed company will also be announced at the scene. According to reports, the total value of the TOP30 brand of the brand value list of the Chinese wine industry this year reached 1328.5 billion yuan, an increase of 184.7 billion yuan compared with 2021, an increase of 16.1%.
The first company, the brand value increased by 62.9 billion yuan in 2021, an increase of 13.1%. The company ranked 30th, with a brand value of 650 million yuan, a decrease of 60 million yuan from the 2021 list of the list of 2021, a decrease of 8.5%. In the TOP30 of the brand value list of listed companies in China in 2022, there were 21 brand value increased, and 9 were reduced.
From the perspective of brand value concentration, in 2022, the brand value list of listed companies in China can be divided into three echelons: the first echelon brand value is more than 100 billion yuan, and it still includes two companies. The total brand value was 781.3 billion yuan, accounting for 58.8%of the total brand value of TOP30. The second echelon brand is worth 10 billion to 99.9 billion yuan, with 14 companies, an increase of 3 companies from last year, and the total brand value is 486.4 billion yuan. The third echelon brand value is below 10 billion yuan, with 14 companies, with a total value of 60.9 billion yuan. Based on these data, it can be seen -in the high -end enterprises in the industry, brand value has grown rapidly, and enterprises with low -end industries, brand value growth is relatively slow.
More exciting will not be repeated, 2022 The 7th China Wine Capital Forum and the China Wine Golden Bottle Awards Ceremony Cheng invites you to witness and sharing.
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