Industry | 2022 Beijing Fashion Week X Tide Play Creative Expo is grandly opened!

In order to promote the exchanges of the trendy cultural and creative industry and promote the development of cultural and creative IP cooperation, in 2022, important exhibitions of the National Tide Capital Industry-the Fifth Beijing Chao Play Creative Expo and the 2022 Beijing Fashion Week on September 16-18, 2022, in Beijing Wangfujing Pedestrian Street North Street is grandly held!

Get together hundreds of trendy cultural and creative brands to build industry docking and exchange platforms

2022 Beijing Fashion Week X Tide Game Expo not only brings together ToyCity, Tibetan Chanyou, ODD, White Bear Department Store, DODOWO, Xiaomeng Planet, Mora Tower Studio, Hey Fan Lab, non -human 哉 哉, non -human ingredients, non -human ingots, non -human ingots, non -human beings, non -human ingots, non -human ingots, non -human ingots, non -human ingots, non -human ingots, non -human ingots, non -human ingots, non -human ingots, non -human ingots, non -human ingots, non -human ingots, non -human ingots, non -human ingots, non -human beings, non -human beings, non -human beings, non -human beings, non -human ingots, non -human beings, non -human beings, non -human beings, non -human ingots, non -human beings, non -human beings, non -human beings, and non -human beings, non -human beings, and non -human beings. Tino, Dream City, Dream Studio, Fantastic Zone, Doros, JBH, Koi Nakano, Juewuji, Madology, 100,000 Fire Ji, Domitoys, Cat and Fisherry, Honey Kuma, Migratory Bird Pottery , Amusement Factory, Qinghe Union, Plastic Man, Cool, Rabbit, Hitomi Meng Family, Yanqu and other trendy original brands, including some high -quality cultural and creative brands such as Wenfu Ji, Tangrenfang, and Clawlon Coffee.

Hundreds of national tide cultural and creative brands have displayed hundreds of limited and first -issued new products, attracting many consumer groups, channel vendors, and partners to visit, achieving more ideal cooperation and exchanges, brand promotion and interactive marketing effects.

Promote high -quality trendy cultural brands to tell Chinese IP stories well

It is reported that the number of national tide cultural and creative IPs displayed at the Tide Play Expo has increased by 18%over the previous session. Nearly 40%of participating brands launched the latest IP image and its derivatives at the exhibition.

Many participating brands combine trendy creative IP with traditional Chinese elements, developing multiple national tide IP images, attracting a lot of attention in the industry. At the same time, many trendy original brands have also strengthened IP publicity at the exhibition, showing a number of IP cross -border cooperation works, and building IP matrix to meet the needs of diversified market cooperation.

Interactive experience and IP promotion are comprehensively combined

During the exhibition, the Chaowa Creative Expo also organized a wealth of audience interactive activities, and carried out activities such as designers' signing, consumption gifts, and collection of treasure hunt. There were also multiple tide -playing art glass reinforced sculpture punch points for the scene, providing the audience with an immersive trend interactive experience. During the launch, the "Tide Play Creative" brand and trendy artist, Teacher Zhang Xiaodong's joint art IP clothing conference, gained a good industry response.

It is reported that the Chaowan Culpric Organizing Committee will continue to jointly joint artists and designer brands to carry out IP promotion, authorization cooperation and derivative development matters to build IP cooperation bridges for the trendy cultural and creative industry.

As one of the important activities of the 10th Beijing Huimin Cultural Consumption Season and the 8th Wangfujing International Brand Festival, the 2022 Beijing Fashion Week X Tide Play Creative Expo has been widely participated in the trendy cultural and creative industry. Innovative collaboration and interactive marketing display platforms help promote the cooperation and development of trendy cultural and creative IP.

2022 Beijing Fashion Week X Tide Play Creative Expo was guided by the 10th Beijing Huimin Cultural Consumption Season, the 8th Wangfujing International Brand Festival Organizing Committee, and the Beijing Hao Peter Expo Exhibition Planning Co., Ltd. and Beijing Fashion Week Co., Ltd. At the same time, the Beijing Municipal Cultural Assets Center, Municipal Culture and Tourism Bureau, Municipal Radio and Television Bureau, Municipal Cultural Relics Bureau and other units have received strong support.

Responsible editor: Yang Zisi

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