Spokesperson and brand, love each other?Effects with each other?

To say that the most lively thing in the Mid -Autumn Festival holiday, "Li Yifeng has been detained for administrative detention many times" must be considered one. With the fermentation of the incident, #Huang brand termination with Li Yifeng's tears ## Prada's tears Pradaprada dropped ## 随 随 随 随 随 随 随 随#and other topics also rushed on the hot search.

The first -line traffic stars with over 60 million fans of Weibo, Li Yifeng, who entered the Forbes celebrities many times, how large the business territory is. Seeing these brands that hurriedly issued the termination statement of the termination of the contract, there are many high -end luxury brands. Among them, the head of the head horse XO, Prada, Panerai, Liufu jewelry ...

As we all know, the brand's endorsement is the only way for the enterprise in the process of advertising, and celebrities are often their target targets. After all, under the era of traffic, it is no problem to bow to the traffic. Who is not to attract young people? And I have to say that Li Yifeng also brought considerable benefits to these brands before turning over.

Golden jewelry is a high -end optional consumer product. It is better to wear display. Naturally, those handsome guys and beautiful women will not miss the spokesperson choice. Many brands rely on the positioning and concepts of the brand itself, and the style and IP of the spokesperson, have also achieved a win -win cooperation effect. For example, Chen Shu, a global image spokesperson for the old Fengxiang brand, Sun Yan, the spokesperson for the old temple brand, Li Bingbing, spokesperson for Chow Tai Fook Jewelry Group, and Yin Tao, the ambassador of Zhou Shengsheng. Relatively speaking, the adaptation of celebrities and brands is high, the concept is in line with, and the tone is matched.

At the same time, as young women have gradually risen, many jewelry brands have been replaced with spokesperson in recent years. Dobels chose Cai Xukun as a brand spokesperson and Tiffany invited Yi Qian Qianxi as a global spokesperson. Ba Shilong and Shangmei Paris invited Luhan and Zhang Yixing to endorse. Zhang Ruohuan, a new ancient rhyme brand spokesperson, Ren Jialun and Xu Kai endorsed Zhou Dasheng and Jin Supreme ... Some netizens commented that from the perspective of his girlfriend, the products they purchased seemed to bring a filter. Even in Weibo comments, some netizens bluntly "bought for the spokesperson." It seems that the brand's choice has indeed captured the hearts of consumers.

In addition, some brands favors the selection of celebrities and husbands to endorse, just like the spokesperson of the brand of Cuihua Jewelry Group, Dawei & Guan Yue, the IDO brand spokesperson Chen Xiaochun & Ying Caier. The brand image is better promoted. After becoming a strategic partner of WTT China, he chose Malone, Liu Shiwen, and Chen Meng as an advertising endorsement.

With the frequent situation of the stars' collapse and turning over the car, Li Moumou once again sounded the alarm to the brand -be careful to choose the spokesperson. In pursuit of traffic, we must be able to withstand the flow of traffic under the discussion.

In fact, the concept of some brands is not consistent with the own experience of the spokesperson selected by the brand, and it can even be said to be very different from the brand image, but it may be because a star's person sets or has its own traffic, and it chooses to choose to have a traffic. Stars as spokespersons. With the continuous improvement of the cultural quality and economic level of the Chinese people, people's concepts of the brand will continue to improve to reach a qualitative leap. In the early days, the brand may enjoy some fan bonus, but after the dividend period, if everyone finds that the star and the brand have nothing to do with it, then consumers will also have distrust of the brand, and the brand development prospects will also be impacted.

Brands are brands, marketing is marketing, and it is essential to consider whether the spokesperson is needed and what kind of spokesperson is needed. Traffic logic can be used in marketing, but it may not be appropriate to brand building.

Finally, I want to ask Liufu for the netizen's friends. Will the previous spokesperson Lin Feng come back?

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