IKEA Wuhan held the 8th anniversary celebration and the 2023 fiscal conference conference

Hubei Daily (Reporter Li Chaoxia) On September 16th, the 8th anniversary of the IKEA Wuhan and the 2023 FY2023 media conference was held in the Wuhan mall. At the event site, the relevant person in charge reviewed the journey of IKEA's eight years in Wuhan, and combined with insight into the local market to launch a new localized brand positioning of "home · born because of you".

In September 2014, IKEA settled in Wuhan. Over the past eight years, IKEA Wuhan has received nearly 5 million local customers and nearly one million Wuhan families each year.

In September of this year, IKEA opened the fiscal year in 2023, and launched a long -term localized brand positioning for the Chinese market- "home · born because of you", hoping "The home, the" heart "convenience for me and the family, the convenience of" heart ", and the" heart "value of the physical and mental and environmental" heart "value. A variety of values ​​and infinite possibilities.

To help more local consumers enjoy a better home experience, IKEA Wuhan Shopping Mall will focus on the entire house storage and comfortable sleep solution. Combined with the home confusion of local consumers, IKEA Wuhan Shopping Mall has created 17 full -housing house exhibitions that fit the real life of Wuhan people, which have been open to consumers.

Faced with the challenges and uncertainty brought by digitalization, IKEA Wuhan Shopping Mall will provide Wuhan consumers with a new field of integration experience, optimizing the whole house design service process, and steadily expanding cooperation. Seamless experience. At the same time, IKEA Wuhan Shopping Mall will also work in private domain operations. Relying on the layout advantage of Tencent's WeChat ecological full -link, it will create one -stop interaction and experience services for consumers, becoming an expert in consumers' personal home life service experts.

Qin Shuang, general manager of IKEA Wuhan Shopping Mall, said that in the next year, IKEA will continue to pay attention to the needs and expectations of the continuous changes in Wuhan consumers under the new brand claims, renewal product updates, and build a variety of diversification through the strategic strategy of omni -channel strategy. The ecosystem, in line with consumer behavior preferences.

According to reports, in order to celebrate the eighth anniversary of the IKEA settled in Wuhan, IKEA Wuhan Shopping Mall will launch colorful activities and "eight" exclusive benefits for members of the Ministry of Furniture and Music of 1.8 million. From now until September 30, citizens will go to the IKEA Wuhan Shopping Mall to experience a new exhibition room and complete the punch -in task. Members' special activities such as "multiple activities, actively promote the recovery of the furniture home market. Citizens can add the mall information as soon as possible by adding the IKEA Wuhan's exclusive welfare officer" Wuhan Xiaoyi "through WeChat.

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