iPhone14 or increases the price of all lines?Will Apple buy the price up? Will you buy it?

Author:Jiang Han Vision Time:2022.06.21

In recent times, the price increase has almost become a topic that everyone is concerned about. Not only is the oil price rising, Tesla is rising, and even Apple has to increase the price. Recently, Apple is preparing to give the iPhone14 for the entire department. Many people will be surprised, and how can I get the price of the iPhone with a market share at this time? What should we think of this?

1. The iPhone14 should be applied for the whole price?

According to fast technology reports, according to the latest news from upstream supply chain, Apple is expected to start the last trial production of the iPhone 14 series in mid -July. If everything is not a problem, then it will start in August in August. The real mass production was in September.

The content of the breaking news mentioned that at present global inflation, the corresponding raw materials rise, and the increase in labor costs, which forced Apple to increase the price of the iPhone 14 series. Of course, Apple will also increase the configuration between the same series of products. Let's guide users to buy.

Some American media also said that regardless of whether TSMC's foundry costs will be increased to Apple, the raw materials required for Apple chips have increased sharply, which forced them to raise prices to transmit it to consumers.

In addition, a series of suppliers such as Qualcomm supplied chips to Apple, in the face of the price increase of foundry and raw materials, have also been on the way to raise or prepare for price increases. This has also led to an increase in Apple's purchase cost. Look, this will also force Apple to act.

CIRP, Consumer Data Research Agency, announced a sales situation about different models of iPhone mobile phones. Among the iPhone sales in March 2022, the iPhone 13 series of new machine sales accounted for three -quarters of all iPhone sales, and among them iPhone 13 has the best sales data.

Second, Apple will buy it when the price increases?

Seeing the iPhone14 series that is about to come out immediately, many people will be surprised, because the iPhone13 series apples will take good efforts to save the market share through the price reduction. However, the price needs to be increased at this time. Where?

First of all, for the current iPhone series mobile phones, increasing prices is almost a desperate choice, because in the process of market development, iPhone is actually facing huge market pressure. In this case, if you want to let you want The iPhone has a good development, with sufficient profits, and increasing market prices is almost a desperate choice. The core reason is that among the supply chain production systems of all parties in the industry. It has increased the market price. Although Apple has a strong supply chain control capability, even Apple can achieve the super high -speed development of the business through its own supply chain. It may also transfer some of the cost increase pressure to its own supply chain. However, this approach is in a short period of time. From the long run, the cost pressure of the supply chain will inevitably be transmitted to the Apple mobile phone, so the final result of Apple mobile phone price increase is also a last resort.

Secondly, we have observed that in the recent period, mobile phones around the world have begun to enter the state of decline in sales. In this case, it is under pressure to the entire market. In fact The best choice for Apple mobile phones is to increase their prices, because relative to other mobile phones, Apple mobile users are relatively sensitive to the price. As long as the price of Apple mobile phones is not so outrageous, it should still allow consumers The result of paying for Apple mobile phones, and the results of the price increase of Apple mobile phones are immediate. Once the price increases, the profit level will increase, and it may make up for the previous pressure. Therefore, for the current Apple mobile phone, the price increase has become a must A choice.

Third, from the perspective of long -term market development, although the short -term price increase is also an universal option, it is actually not conducive to the development of Apple mobile phones. The core reason is that the users of Apple mobile phones have gradually passed the development of these years. Prove to the market that Apple mobile phone users are also price -sensitive users, because after the price reduction of iPhone13, the sales of Apple mobile phones have a better increase, which can explain this problem very clearly. Under such a big background, Apple mobile phones choose to increase the price increase. It is undoubtedly a way that there is no way. In the final analysis, it is still necessary to improve its overall cost control capabilities. If Apple mobile phones can keep the price unchanged or even reduced prices without the price increase, it will undoubtedly occupy more market share.

- END -

Weihai Business Bank 丨 Yuanyao Qianhai Technology Bay "Chain" comes 17 new projects

Recently, the Weihai Ocean Science and Technology Museum located in the Yuanyao Si...

Hengshui Smart Financial Service Platform officially starts operation

The reporter learned from the press conference of the construction of the smart fi...