Will Weilai mobile phones take a high -end route?Will anyone buy a high -end Weilai mobile phone?

In recent years, the new energy vehicle market and mobile phone market have been killed in love. Each company has cross -border, either mobile phone companies such as Apple, Xiaomi and other mobile phone companies, or car companies like Weilai and Geely. Weilai announced that its mobile phone business is going to take a high -end route. Many people are asking if the high -end Weilai mobile phone will buy it?

1. Will the Weilai mobile phone take a high -end route?

IT House News, not long ago, Weilai Mobile Technology Co., Ltd. has just established. The Weilai Automobile Daily said that Yi Wei, the senior vice president of Duoyu Meitu Mobile, has joined the Weilai mobile phone team as the head of the software department.

In addition, some sources said that "the Weilai mobile phone team has more than 300 people, and the background of the employee includes OPPO, Meitu and Huawei." Recruitment websites show that Weilai is recruiting personnel related to mobile phone business, including Android engineers, smart watches and product managers.

Li Bin, the founder of Weilai before, also revealed that Weilai mobile phones are advancing, and a mobile phone is developed every year, like an apple.

The blogger @Electric Star Crab boss broke the news that Weilai mobile phones could have been released by the end of this year, but because Li Bin pursued high -end routes, it was postponed to next year. It can only be released next year, and it will definitely get it before the end of the year, but he did not disclose the specific date.

It can be seen from the previous news that Li Bin said that Weilai's first mobile phone will use a direct screen design, equipped with flagship chip, but two months later than the chip's starting time, and the machine will be the best mobile phone that is suitable for adaptation. Come to the same color scheme.

Regarding the pricing of mobile phones, some bloggers broke the news. At the face -to -face activities of Weilai owners in Changzhou, Li Bin, the founder of Weilai, revealed more details of Weilai mobile phones: the flagship model of 7,000 yuan or more, the non -curved screen of the straight board, it will be It is the best mobile phone with Weilai Automobile. It is expected to be available in one year.

2. Will anyone buy a high -end Weilai mobile phone?

We see that Weilai Automobile announced that his mobile phone wanted to focus on high -end mobile phones, which surprised many people. Want to know what the gameplay is in Weilai, and how do we look at Weilai's gameplay?

First of all, from the perspective of Weilai Automobile itself, looking for the development logic of this high -end market, this has always been the choice of the path of Weilai Automobile. In the process of the market development of new energy vehicles, Weilai Automobile adopted It is the logic of high -end market development, and strives to support its own development through the high -end market to support themselves with sufficient profit advantages. This has almost become the main development state of Weilai Automobile in recent years. That is, the mobile phone manufactured by Weilai Automobile also needs to take a high -end market development path. The purpose is to support its long -term development through sufficient profits. Logic and gameplay.

Secondly, although this logic and gameplay seem to have no problem, there is a lot of risks to adopt such logic in the market. The core reason is the mobile phone market, not the automotive market. In the automotive market, because cars are a high -end durable consumer goods, often consumers will pay more attention to the market and brand influence of the car itself when buying. Weilai Automobile has made a difference in this area after years of accumulation. Naturally, we can also get a good market performance, but from the perspective of the entire mobile phone industry, we are not the case. The mobile phone industry is often more sensitive to prices. Domestic mobile phone companies have not achieved enough market influence at present. In addition to a few brands in domestic mobile phone brands, most brands of high -end development are not particularly good. As soon as Weilai Automobile hopes that the layout of high -end products in the mobile phone market will undoubtedly have some seedlings that are promoted. It does not meet the objective laws of market development, and may also face huge market risks.

Third, from the perspective of long -term market development, Weilai Automobile should actually be stable. First, start from the low -end or mid -to -high -end market, and continue to test the market. Continuously improved, look at whether it is going to take a high -end path, otherwise it will carry out a high -end market layout as soon as you come up. The long -term development of cars is actually very unfavorable. Weilai Automobile may still have to consider the objective laws of the mobile phone market. Products that do not meet objective laws may be the biggest problem.

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