New Oriental responds to "peach mildew and rotten hair"

Recently, some netizens reported that it had mildew and long hair in the "Eastern Selection" in the New Oriental Live Room, which attracted attention.

On June 20, New Oriental Online told reporters, "Pay attention to the satisfaction of consumers in the live broadcast room, and has been refunded to consumers in time." Regarding the planning planned by Oriental, New Oriental revealed online that it is trying to build its own supply chain and will vigorously develop Oriental selection self -operated products in the future. At present, there are only three or four own products in the East selection. The team will launch self-operated products at the speed of 5-6 products per month.

New Oriental Capital Agricultural Products

Facing challenges such as product control difficulties

According to media reports, some consumers selected the live broadcast room in the East on June 9 and purchased the Shaanxi peach peach. When they were signed on the 13th, they found that some peaches were mildew and long hairs. payment. Related reports once rushed on the hot search, which attracted attention.

On June 20, in response to this matter, New Oriental Online told reporters that "Related feedback has been received, we pay great attention to the satisfaction of consumers in the live broadcast room, and have been refunded to consumers in time."

The reporter noticed that this is not the first time that the selection of Oriental selection has exposed product control. Earlier, some consumers reported on social platforms that the weight of the single fruits that they purchased on the East has not reached the size of the commitment. After negotiating with the merchants involved, a full refund was obtained. Another consumer claims that the prawns they bought have been turned off when they were received.

At the end of last year, New Oriental Online began to transform into a live broadcast of agricultural products and founded Oriental selection. Yu Minhong once planned, "The future of New Oriental Online is to establish Oriental Selection Live Selling System and Transform into E -commerce Platform with Agricultural Product Screening and Sales as the core."

New Oriental Transformed and bringing agricultural products has been questioned. Recently, its live broadcast room launched a new model of bilingual goods, once rushing to the top of Douyin live broadcast. As of June 16, the number of fans in the East has exceeded the tens of millions.

"New Oriental with goods is a good track." Zhang Yi, chief analyst of Ai Media Consulting, who has been paying attention to in the e -commerce industry for a long time, believes that the current product products, food, and knowledge products of the live broadcast e -commerce platform are mainly industrial products, food, and knowledge products. The standardization of industrial products will be relatively high, the purchase price is more transparent, and it is difficult for enterprises to have high profit margins. Although agricultural products are not standardized, their prices have a large floating space, and there is a possibility of obtaining higher profits.

But it is not easy to bring the goods with goods. Zhang Yi told reporters that agricultural products are susceptible to deterioration, pesticide residues, food safety and other issues, and they are non -standard products. The quality control is extremely difficult.

For the difficulty of bringing agricultural products with goods, Sun Dongxu, New Oriental Online CEO, also said that due to challenges such as non -standardization of agricultural products, difficult logistics, and difficulty in product control, New Oriental Online's requirements for suppliers are very harsh. Top merchant cooperation. In terms of selection, Oriental selection requires that all products must have a corresponding quality inspection report, and through anonymous purchases, the samples of the supplier are the same as the actual commodity.

Oriental selection is preparation

Self -built supply chain and self -operated products

Regarding Oriental selection, on June 20, New Oriental Online revealed to reporters that the current selection of the main brand of Oriental selection is the sales of agricultural products and books, and it has not expanded to other categories, but the brand and number of goods have indeed increased significantly. Sun Dongxu has also publicly stated many times that he will insist that the main track of agricultural products will not shake.

Because agricultural products are non -standard products and are rich in types, they need to take a lot of energy in the selection of products. Oriental selection is trying to build its own supply chain, and in the future, it will vigorously develop Oriental selection of self -operated products. At present, there are only three or four own products in the East selection. The team will launch self-operated products at the speed of 5-6 products per month.

New Oriental also said that products with high attention and repurchase rates will be made into self -operated products, so that the development, production, manufacturing, logistics, delivery, and customer service of self -operated products will be more stable and controllable. In addition, a large number of professionals in the fields of supply chains, operations and self -employed products have been introduced.

Zhang Yi believes that the current selection of goods in the East is that it mainly uses the Douyin platform as a merchant drainage, and has not formed its own supply chain. The merchant is still responsible for shipping and after -sales. When having a large enough fan base, the bargaining ability is improved, you can consider building a self -built supply chain, integrate upstream products, better solve selection problems, and improve profits.

Yu Minhong confirmed that some agencies dig Dong Yuhui

Yu Minhong is going to issue equity to Dong Yuhui, although there is only "one strand."

On June 20, the founder of New Oriental Yu Minhong announced in the live broadcast that Dong Yuhui awarded a special award of the chairman.

This is a reward of more than 10 million fans. On June 16, the number of "Eastern Selection" fans under New Oriental Online exceeded 10 million, which took only one week from one million to 10 million levels, far exceeding the speed of fans from the previous two weeks of fans predicted by securities firms.

Yu Minhong said in a live broadcast that there are indeed institutions to dig them, but they will retain the talents from at least three aspects: give these live broadcast teachers' treatment to ensure their interests. Let their efforts get the corresponding return; provide them with a good development platform, support them, let them have room for their talents to make them better and better. Provide them with better growth opportunities, not before they run, firmly grasp, use it fiercely, and make a lot of money. Drying them is not his attitude towards New Oriental.

He stated that he would pay Dong Yuhui's equity, but it did not explain a place clearly. Corresponding specific shares and cash value.
Yu Minhong also shared some views on New Oriental live broadcast. He mentioned that there are two main aspects of the value of New Oriental's goods. One is that through the live broadcast platform of New Oriental, the agricultural products of grassroots people can be sold better and income. Purchase agricultural products.

It is worth noting that on May 11, Yu Minhong posted on his personal WeChat public account that he had reflected that after a large number of famous teachers, including Luo Yonghao, in New Oriental, did not match these teachers to better incentive measures, and did not take them and themselves from themselves from themselves from themselves and themselves. Employment becomes a cooperative relationship, and incentives are not enough.

"Although they had received the highest salary in New Oriental at that time, even if they were compared horizontally, they were the highest salary in the country, but I did not fully estimate the explosive power of these outstanding teachers, which directly led to the era of Internet transformation. Entrepreneurship, and most of them do well, "Yu Minhong said.

in 12.59%. As of press time, New Oriental Online reported at HK $ 18.98, more than 24%.

Source: Southern Metropolis Daily (NDDAILY), N video report, news morning newspaper, surging news, Red Star News

Editor on duty: Dong Xiaole

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