The Agricultural Research Center of the Ministry of Agriculture and Rural Agricultural Research Center organized a forum with Douyin E -commerce to explore the development of technology to help the development of agricultural product brands

On the occasion of the fifth Chinese farmers' harvest festival, the joint forum invited a number of experts and scholars, representatives of e -commerce companies, and the new farmers to attend the meeting. To discuss the content, talk about the help of rural development in the development of the technology.

Jin Wencheng, director of the Rural Economic Research Center of the Ministry of Agriculture and Rural Ministry, attended the forum and delivered a speech. Du Zhixiong, deputy director of the Institute of Rural Development of the Chinese Academy of Social Sciences, Wang Xiangdong, member of the Agricultural and Rural Information Expert Committee of the Agricultural and Rural Ministry, Han Yijun, Director of the National Agricultural Market Research Center of China Agricultural University, Chen Weiping, Professor of the School of Agriculture and Rural Development of Renmin University of China Zhang Zhaoxin, a second -level researcher at the Ministry of Rural Economic Research Center, made a related theme speech and summary.

This year is the year of implementing the "Fourteenth Five -Year Plan" planning, and it is also a key year for the comprehensive development of rural revitalization. The state encourages the establishment of a bumper harvest channel and a bumper harvest hall for e -commerce platforms, supports the development of agricultural products promotional activities on the online harvest festival, strengthen agricultural brands, and promote the development of rural industries. At this time, Douyin e -commerce launched special agricultural aid activities to continuously invest 100 million -level traffic resources and subsidies for special goods, focusing on supporting about 20,000 agricultural goods merchants, and helping more than 100,000 agricultural special output villages into the city. At the forum, the platform's business representative and the new farmer creators shared relevant measures and the experience of helping farmers, and conducted in -depth exchanges with experts and scholars participating in the meeting.

In the forum speech, Jin Wencheng pointed out that industrial revitalization is the foundation and core of the five major rejuvenation of the countryside. It is the key to strengthening the construction of agricultural product brands and promoting production and sales. He believes that the docking of production and sales is the basis for achieving the value of agricultural product production; promoting brands to strengthen agriculture is the inherent requirements for enhancing the competitiveness of rural industries. In recent years, the new business format and new model represented by live e -commerce and interest e -commerce, while meeting the needs of urban and rural users for a better life, has also become an important path for promoting the diversified value display of rural products and accelerating the formation of characteristic agricultural products brands.

The picture shows Jin Wencheng Forum Director of the Rural Economic Research Center of the Ministry of Agriculture and Rural

As the co -organizer of this forum, Douyin e -commerce has helped sell the total order of agricultural specialty production of 2.83 billion orders in the past year, and the number of new farmers who settled in operations increased by 252%year -on -year. According to statistics, since September 2021, the explanation of agricultural products in the live broadcast room of Douyin E -commerce has reached 31.95 million hours. The short video of the three farmers e -commerce trailers has been broadcast 287.3 billion times. Connect to a wider audience and market through this platform.

In order to help the landmark of agricultural products more targeted, Douyin e -commerce launched the "headline on the mountain goods" to help the agricultural specialty, to enhance the content of the agricultural goods market with the content of the three farmers, and promote the sustainable development of agricultural cargo merchants with special assistance and training. Support farmers to increase income from long -term large -scale operations. It is reported that under the promotion of the project, Pinghe Honey Pomelo, Liancheng Hongxin Gourge, Laifeng Tea, Hui Pomegranate, Duyong Maojian, Yanbian Rice and other landmarks have achieved sales.

"In the next year, the" headline on the mountain goods' "will cover 160 key counties in the country in the country, and in -depth support for 100 mountain goods to help the agricultural industry. We will also use the global interest e -commerce model to focus on creating 20 GMVs that break the 10 million agricultural products Regional public brands, 200 GMVs breaking one million -level landmark agricultural products. "Yin Haocheng, the person in charge of the project, introduced.

The picture shows the goal of helping farmers to help farmers "headlines on the mountain goods" of Douyin e -commerce

The screen of one party has become the new farmers who take root in their hometown and turn the green mountains and green mountains into the Golden Mountains and Silver Mountains. After the 95th girl, Tian Xiaoyu brought the bacterial soup bag produced by Fujian Pingnan Dashanli to the forum site to share her experience of taking root in the countryside. She sells 620,000 pieces of mushrooms in a live broadcast through Douyin@娘 她 她, and also drives more than 200 villagers around her. Xu Zhixin, the first secretary of Bird's West Village, Luotian County, Huanggang City, Hubei Province, introduced special products such as chestnuts, sweet potatoes, and ginger in his hometown through a video. He once sold 1.35 million yuan in agricultural goods in two hours in the Douyin live room.

During the "Fourteenth Five -Year Plan" period, my country entered a new stage of comprehensively promoting the strategy of rural revitalization. Brand construction is an inevitable choice for rural characteristic industries and the only way to. Zhang Zhaoxin said, "While providing a display platform for the new farmers, it can also use digital technology to match more willing consumers for various characteristic agricultural products. Developed into the wings of digital technology. "

Cover reporter Guo Wenjuan

- END -