Ministry of Industry and Information Technology: The "Three Products" strategy of digitalizing the consumer goods industry will be accelerated

People's Post and Telecommunications News On September 14, the Ministry of Industry and Information Technology held the seventh series of theme press conferences of the seventh "New Era Industrial and Information Development" series of themes with the theme of "Promoting Consumer Products Industry, Maketing Quality, and Creating Brand". Introduce the work of the development of the consumer goods industry since the 18th National Congress of the Communist Party of China.

Since the 18th National Congress of the Communist Party of China, the Ministry of Industry and Information Technology has resolutely implemented the decision -making and deployment of the Party Central Committee and the State Council, adhered to the people -centered development ideas, and thoroughly implemented the "three products" strategy of the consumer goods industry. In the past ten years, the number of enterprises in the consumer goods industry regulations increased by 23.7%to 172,000, accounting for 38.5%of the national industry; industrial added value accounted for 27.9%of the national industrial proportion, and operating income and industry profits increased by 35%and 64.5%in ten years, respectively. ; The number of enterprises in the rules is about 27 million, the level of intelligent development has been significantly improved, and the stability and overall competitiveness of the industrial chain supply chain have continued to increase.

In the next step, the Ministry of Industry and Information Technology will promote digitalization to help the consumer goods industry in -depth implementation of the "three products" strategy.

Lead the consumption upgrade with product innovation. Deepen the application of new generation of information technology, promote product iteration update with digital R & D design, and lead consumption upgrade with independent innovation. Vigorously develop the "Internet Consumer Products", open up the production and consumer data links, develop personalized customization and flexible production, promote efficient docking and precise delivery of supply and demand, cultivate a number of new products, boutique, and famous products, and constantly meet consumer multi -level levels , Personalized, high -quality consumption needs.

Use digital transformation to help upgrade quality. Promote the quality and efficiency of enterprises with digital transformation, accelerate the construction quality traceability system, strengthen the management of smart supply chain, and realize the cooperative development of the industrial chain. Promote the application of 300 typical enterprises, accelerate the cultivation of 200 intelligent manufacturing demonstration factories, strive to expand 100 new consumer scenarios, use modern information technology to enhance consumer experience, cultivate new business formats, new scenes, and new models, promote quality change and quality change and quality change and quality change and quality change and quality changes and quality changes and quality changes. Intelligent upgrade. (Reporter Chen Xianglong)

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