Global agricultural modernization and brandization of the "Nine True Sutra" first!High -end seminars in agricultural brands under the global perspective were held

If the brand is prosperous, the industry is strong; if the industry is prosperous, the country is strong. The construction of agricultural brands has become the strategic start of rural revitalization, and it is also an important path to achieve high -quality development of enterprises and industries. On September 16, the high -end seminar of agricultural brand construction under the global vision and "Brand Agriculture 5: One book see through the global benchmarking agriculture" launch conference was grandly held at the China Agricultural Film and Television Center. This is also the special event of the Shennong Forum in 2022. Experts in various fields gathered here to jointly build a Chinese agricultural brand framework in the context of rural revitalization strategy, explore the future development direction of Chinese agricultural brands, and create a "international business card" belonging to the Chinese agricultural brand.

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At the seminar, relevant leaders of agricultural and rural departments, national associations, authoritative think tanks, local governments, leading enterprises, media and other related professionals gathered together to talk about the construction of agricultural brands in the context of globalization. Participating guests discussed the concepts, practices and experiences of global agricultural benchmarks from the perspective of industry, culture, marketing, brand, products, and marketing. Say suggestions.

Kong Xiangzhi, a professor at Renmin University of China and Dean of the China Cooperative Institute, said that strong agriculture has many characteristics, but strong brands must be one of the most important features. In modern society, the brand is the soul of the agricultural industry. Without this soul, there will be no competition in the international market, and there will be no place for a foothold. In addition, he believes that my country can learn from Europe's agricultural brand experience lies in the "craftsmanship". "In short, it is the story of several generations of people who tirelessly create a brand." Professor Kong said.

Wen Chenghui, deputy director of the China Agricultural Film and Television Center, said, "To achieve rural revitalization, the prosperity of the industry is the basis, and the brand building is the key to realize the prosperity of the industry. Therefore, under the current key nodes and urgent needs of my country's internationalized brand, Holding this high -end seminar is just the same time. " In the next step, the Farmers Center will help my country's agricultural brand promotion, further give full play to its own advantages, focus on key areas and key industries, and jointly build public brands in agricultural products with local governments and related enterprises; The popularity and influence of agricultural brands contribute to the construction of agricultural brands and rural revitalization.

At the seminar, Lou Xiangpeng, the chairman of Fulai Consulting and the leader of the brand agricultural research group of Renmin University of China, released the special report of "The" Nine True Scriptures of Global Agricultural Modernization and Brand ". The division of labor, technology, enterprises, brands, brands, culture, integration and sustainable aspects, from a unique perspective and market thinking, reveal the underlying logic and development path of the world's agricultural agricultural modernization and branding.

Zhang Huarong, director of the China Green Food Development Center of the Ministry of Agriculture and Rural Affairs, believes that green and high -quality agricultural products have played an important role in improving product quality, increasing brand reputation, enriching brand cultural connotation, and strengthening brand welfare protection. " At the same time, there are still problems and countermeasures on the construction of my country's agricultural brands and international development and international imbalance, inadequate issues, as well as issues such as low development of brand markets, weak overall strength of the brand, and weak brand theme.

Liu Baocang, a member of the Party Group and Deputy Director of the Henan Provincial Department of Agriculture and Rural Affairs, said that the construction of Henan Agricultural Brand is committed to creating the general goal of building a trillion -level green food industry cluster with world influence, and introduced the characteristics of products, prefabricated dishes, Shuanghui casual food and other characteristics Henan's successful agricultural brands shared with you the “Henan Agricultural Brand Construction Forming in the foundation, refining the brand in the track conversion, stabilizing the brand in the improvement capabilities, and improving the brand in design empowerment”.

The seminar specially set up an international connection link. Agricultural diplomat Hong Zhijie, an agricultural diplomat in the Japanese Embassy in Japan, and Xu Guodong, the agricultural diplomat of the Chinese Consulate General in South Korea, shared our "neighbors" with the guests and online audiences through online videos and online audiences and online audiences. They -Japan and South Korea's agricultural brand -based and internationalized experience and practices have added new impetus to the construction of my country's agricultural brands with advanced and diverse overseas experience.

Participants of the China Geographical Mark Product Protection System, former Chief Engineer of the General Administration of Quality Supervision, Inspection and Quarantine, and Liu Zhaobin, chairman of the China Quality Miles Promotion Association, shared the theme of "Looking at the Future Development of Chinese Agricultural Brands from Global Practice". He believes that in our country, how to achieve healthy green, high -end quality, trustworthy, wise, and people -oriented, it is a long -lasting, ecological, innovative, service agricultural brand in the future.

In the course of the development of agricultural brands in my country, a number of outstanding Chinese agricultural product brand builders have also emerged, which has made staged results for agricultural brand building. In the release session of the benchmark case, Cai Meisheng, director of the Standing Committee of the Fuding City People's Congress and the executive deputy team leader of the tea industry development leadership group, shared the "exploration of the path to the world -Fuding white tea out", Shenzhen Baiguoyuan Industrial (Group Group Group (Group Group Group ) Chairman Yu Huiyong brought the concept and practice of Bai Guo Garden with "creating Chinese brands with international resources".

Cai Meisheng told the development process of Fuding white tea from ancient times to the present. According to reports, Fuding White Tea has ranked among the top ten public brands in the top ten Chinese tea areas for thirteen consecutive years. Regarding the question of how Chinese tea goes out, Cai Meisheng believes that it should be based on the "By Belt and Belt and Road", cross -border e -commerce Dongfeng, layout a new model of overseas retail, strengthen international tea cultural exchanges, and add corporate brands based on public brands. Five aspects, including Worker Marketing, start with five aspects. Yu Huiyong introduced the global layout of Shenzhen Belong Garden at the scene, and explained that the standards, service standards, sales models, and Belong culture rooted in Chinese culture based on the brand building. Yu Huiyong's final vision of sharing -uses global agricultural products and market resources to sell Chinese agricultural products to the world.

The seminar also invited professional leaders, authoritative experts, well -known entrepreneurs, senior media people and other fields to conduct high -end dialogue to stimulate the sparks of the cutting -edge thoughts of various roads. The dialogue was chaired by Wu Zhentao, vice chairman of the China Agricultural International Exchange Association, general manager of China Organic Green Food Industry Co., Ltd., Lu Juan, a professor of China Agricultural University and Director of the China Agricultural Brand Research Center, Zhou Zhiyi, editor -in -chief of Xinhua News Agency, "China Famous Brand", Qinghai Yushu Yuan Haozong, former member of the State Committee of the Tibetan Autonomous Prefecture and deputy governor, Wang Haiwei, president of Jiawo Group Fruit Business Group, Cui Jiping, chairman of Inner Mongolia Lan Ge Gai Dairy Co., Ltd., and Deng Yaping, the "Global Commercial Cognitive" head, " "The construction of agricultural brands under the global perspective" is intertwined and intertwined, and the atmosphere at the scene is warm.

The release of Mr. Lou Xiangpeng's new book "Brand Agriculture 5: One book with you through the global benchmarking agriculture" is the "highlight" of this seminar. It is reported that in the 6 years of Lou Xiangpeng's calendar, 150,000 kilometers, using a "Journey to the West" to walk through the United States, the Netherlands, Israel, Japan, New Zealand, France, Germany, Switzerland, Thailand, etc. Scientific research institutions, farms and market terminals, while closing the creation during the epidemic, the first time from the perspective of industry, market, brand, product, marketing and other perspective system summarizes the concepts, practice and experience of global agricultural benchmarks, and for China's agricultural modernization and branding Explore the true scriptures and find the path of development. Lou Xiangpeng said that he hopes that everyone will not have to go eastward and west, and use a book to see through the world agriculture and inspire and help.

At the event site, the licensed ceremony was held for the "brand internationalization case research base" of Renmin University of China. The licenses were held. Fuding white tea, Yushu yak, Baiguoyuan, Jiawo Group, Langege Dairy, etc. were won respectively.

"High -end Symposium on Agricultural Brand Construction under the Global Vision" is hosted by the Chinese Cooperative Institute of the People's University of China, the China Agricultural Film and Television Center, and the Fulai Consultation. It is organized by the media operation center and Shennong Island. It is co -organized by Fuding Sanghu Tea Co., Ltd. and Inner Mongolia Lan Ge Gai Dairy Co., Ltd.. On the mainstream platforms such as agricultural and TV network, CCTV, Xinhua News Agency, Baidu, today's headlines, fast hands, Douyin, video China, Netease News, etc., the total view volume of the entire network exceeded 3 million people!

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