Restore the tag price in 10 seconds?fake!These live broadcast merchants have been fined

General food promotion has the treatment effect

Selling pickled chicken feet on the live broadcast platform

False propaganda tag price, discount price

... ...

A few days ago

Taizhou Market Supervision Bureau in Zhejiang Province

Announce a batch

Typical cases of webcast marketing illegal

1. Xianju County Guanling Trading Co., Ltd.

False propaganda ordinary food has the treatment effect

Fined 220,000 yuan

The parties use WeChat live broadcasts and other means to promote products. When inviting customers to participate in live broadcast and share product experience, they directly or indirectly promote the general foods they sell. The parties are food business enterprises. They cannot provide product purchase and sales records when they are inspected. Some of the purchase invoices provided by them do not record the product production date or production batch number, shelf life and other contents. Propaganda content.

His behavior violated the relevant provisions of the Anti -Unfair Competition Law and the Food Safety Law, and the Xianju County Market Supervision Bureau imposed a fine of 220,000 yuan for the parties in accordance with the law.

2. Wenling Taiping Niu Mei Daily Commerce

Fictional ordinary food effect

Fined 200,000 yuan

In order to increase sales, the parties knew that their products were ordinary foods. In order to increase sales, fictional the above food contained kidney and aphrodisiacs, and produced corresponding false advertisements.

His behavior violated the relevant provisions of the Food Safety Law and the Advertising Law, and the Wenling Market Supervision Bureau imposed a fine of 200,000 yuan in administrative penalties for the parties in accordance with the law.

3. Linhai Lin Shenjianlu Food Co., Ltd.

Selling food on the live broadcast platform without license, etc.

Fined 180,000 yuan

The parties make food and sell towel rolls, snow fat, and pickled chicken feet, and promote their products through short video platforms and WeChat live broadcasts, enhance popularity, and establish sales networks. After inspection, the parties did not obtain a permit for food production. At the same time, the production manufacturers and production addresses marked on the food outweight packaging they produce are inconsistent with the actual production address.

His behavior violated the relevant provisions of the Food Safety Law, and the Linhai Market Supervision Bureau imposed a fine of 180,000 yuan in administrative penalties for the parties in accordance with the law.

4. Wenling Xinyu Electronic Commerce Co., Ltd.

False propaganda "10 seconds to restore the tag price 499 yuan", etc.

Fined more than 80,000 yuan

The parties open their shops to sell board shoes on the short video platform, and promote their products "leather shoes", "offline tag price 499 yuan", "Zhejiang Wenzhou source manufacturer", "leather -leather shoes," "Folding benefits" "This pair of biscuits shoes are sold at Yintai, Wanda, and Vientiane City simultaneously selling the tag price of 499 yuan, and the fold is 398 yuan." Price 499 yuan "and other content. The actual materials, prices, and sales of the above sneakers are inconsistent with publicity.

His behavior violated the relevant provisions of the "Advertising Law", and the Wenling Market Supervision Bureau imposed a fine of 89,81.68 million yuan in the parties in accordance with the law.

5. Xinhao Children's clothing store in Yuhuan City

Sales counterfeit "GUCCI" children's clothing

Related production and sales companies are investigated together

When the parties have not obtained the relevant authorized license of the registered trademark word "GUCCI", they sell the children's clothing that positively marked the word "Gucci" by live broadcast and other methods.

His behavior violated the relevant provisions of the Trademark Law, and the Yuguan Market Supervision Bureau imposed a penalty of 1002 million yuan in administrative penalties for the parties. ) The investigation and punishment were conducted, and the penalties were not paid by 18,000 yuan and 10.028 million yuan.

(Source: China Consumer News · China Consumer Network)

【Edit: Wang Yujin】

- END -