New Oriental responds to peach mold and mildew long hair: refund, try to build the supply chain

Recently, some netizens reported that it had mildew and long hair in the "Eastern Selection" in the New Oriental Live Room, which attracted attention. On June 20, New Oriental Online told Nandu reporters, "Pay great attention to the satisfaction of consumers in the live broadcast room, and has been refunded to consumers in time." Regarding the planning planned by Oriental, New Oriental revealed online that it is trying to build its own supply chain and will vigorously develop Oriental selection self -operated products in the future. At present, there are only three or four own products in the East selection. The team will launch self-operated products at the speed of 5-6 products per month.

New Oriental with cargo agricultural products facing challenges and other challenges

According to media reports, some consumers selected the live broadcast room in the East on June 9 and purchased the Shaanxi peach peach. When they were signed on the 13th, they found that some peaches were mildew and long hairs. payment. Related reports once rushed on the hot search, which attracted attention.

On June 20, in response to this matter, New Oriental Online told Nandu reporters, "It has received relevant feedback, we pay great attention to the satisfaction of consumers in the live broadcast room, and have been refunded to consumers in time."

Nandu reporters noticed that this is not the first time that Oriental selection is exposed. Earlier, some consumers reported on social platforms that the weight of the single fruits that they purchased on the East has not reached the size of the commitment. After negotiating with the merchants involved, a full refund was obtained. Another consumer claims that the prawns they bought have been turned off when they were received.

At the end of last year, New Oriental Online began to transform into a live broadcast of agricultural products and founded Oriental selection. Yu Minhong once planned, "The future of New Oriental Online is to establish Oriental Selection Live Selling System and Transform into E -commerce Platform with Agricultural Product Screening and Sales as the core."

New Oriental Transformed and bringing agricultural products has been questioned. Recently, its live broadcast room launched a new model of bilingual goods, once rushing to the top of Douyin live broadcast. As of June 16, the number of fans in the East has exceeded the tens of millions.

"New Oriental with goods is a good track." Zhang Yi, chief analyst of Ai Media Consulting, who has been paying attention to in the e -commerce industry for a long time, believes that the current product products, food, and knowledge products of the live broadcast e -commerce platform are mainly industrial products, food, and knowledge products. The standardization of industrial products will be relatively high, the purchase price is more transparent, and it is difficult for enterprises to have high profit margins. Although agricultural products are not standardized, their prices have a large floating space, and there is a possibility of obtaining higher profits.

But it is not easy to bring the goods with goods. Zhang Yi told Nandu reporters that agricultural products are prone to deterioration, pesticide residues, food safety and other issues, and they are non -standard products. The quality control is extremely difficult.

For the difficulty of bringing agricultural products with goods, Sun Dongxu, New Oriental Online CEO, also said that due to challenges such as non -standardization of agricultural products, difficult logistics, and difficulty in product control, New Oriental Online's requirements for suppliers are very harsh. Top merchant cooperation. In terms of selection, Oriental selection requires that all products must have a corresponding quality inspection report, and through anonymous purchases, the samples of the supplier are the same as the actual commodity.

Oriental selection is preparing for self -built supply chain and self -operated products

Regarding the preparation of goods selected by the Oriental, on June 20, New Oriental Online revealed to Nandu reporters that the current selection of the main brand of Oriental selection is to sell agricultural products and books, and it has not expanded to other categories, but the brand and number of goods have indeed increased significantly significantly. Essence Sun Dongxu has also publicly stated many times that he will insist that the main track of agricultural products will not shake.

Because agricultural products are non -standard products and are rich in types, they need to take a lot of energy in the selection of products. Oriental selection is trying to build its own supply chain, and in the future, it will vigorously develop Oriental selection of self -operated products. At present, there are only three or four own products in the East selection. The team will launch self-operated products at the speed of 5-6 products per month.

New Oriental also said that products with high attention and repurchase rates will be made into self -operated products, so that the development, production, manufacturing, logistics, delivery, and customer service of self -operated products will be more stable and controllable. In addition, a large number of professionals in the fields of supply chains, operations and self -employed products have been introduced.

Zhang Yi believes that the current selection of goods in the East is that it mainly uses the Douyin platform as a merchant drainage, and has not formed its own supply chain. The merchant is still responsible for shipping and after -sales. When having a large enough fan base, the bargaining ability is improved, you can consider building a self -built supply chain, integrate upstream products, better solve selection problems, and improve profits.

(Southern Metropolis Daily Client)

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