How does new technology empower public relations?This forum gathers many big coffees in the communication industry, let's see what they say

Recently, the "New Technology Development of China's Public Relations in the New Era helps Public Relations" forums in Beijing. This forum is one of the "Public Relations in the New Era" forums. Representatives from all walks of life and relevant institutions of industry, university, and research participating in the forum.

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This forum discusses how new technology promotes the content of communication, the form of communication, and the innovation of communication channels. Essence

Liu Qingfeng, a representative of the forum organizer and chairman of HKUST Xunfei, delivered an online speech. He said that artificial intelligence technology comprehensively empower the media and the field of communication, such as multi -language translation technology to achieve instant barriers to communication. From Volkswagen to precise communication, every progress of technology has promoted the innovation and upgrade of communication content.

Professor and doctoral supervisor of the School of Journalism and Communication of Tsinghua University, Shenyang, Executive Director of the New Media Research Center of the School of Journalism and Communication, talked about the impact of the Yuan universe on public relations. He believes that the Yuan universe has brought changes in immersive communication, empathy, and trust communication to public relations. First of all, public relations will be changed from the relationship between natural persons to the virtual and real common public relations of robots, virtual human, and natural persons. IP activation will also become an important change in the public domain. All IP images have virtual life, traditional life and machine life forms; second, public relations activities may be launched in the Yuan universe, such as the global youth debate race carried out by CGTN It was held in the Yuan universe.

At the discussion session of the round table, the guests were discussed around the issue of "the direction of the development of new technology development in the future of public relations". Tian Hua, deputy chairman of the China Public Relations Association International and Taiwan -Hong Kong -Macao Exchange and Cooperation Committee, and vice president of Netease Media, said that the development of new technology will bring content and form of innovation. Emotional links and communication. In the future, new technologies should be actively developed to develop and carry the content form, so that emotions will become the last common experience and carrier.

There are several CEOs Zhang Jun at zero point that the change in the essence of the new technology has changed the entire communication ecosystem. In the era of science and technology, data is the focus, analyzing data, looking for laws, incorporating industry knowledge and ideology into data, which can make the data more positive, manage and guide the future.

Guo Weimin, a member of the National Committee of the Chinese People's Political Consultative Conference, the president of the China Public Relations Association, and the former deputy director of the State Council's Journalism Office, pointed out in a concluding speech that while the development of new technology has brought disruptive changes to the media and spread Essence This change is reflected in many aspects such as ideas, methods, and effectiveness. For example, the online community formed by station B has actually become an entity carrying public relations. For another example, to tell Chinese stories, do brand building, and show the people's beautiful life through drones. This way of display is also a new form of public relations. New media has greatly expanded the function of media in the traditional sense, and has undergone important changes in the impact of culture and society. In addition, intelligent voice translation has greatly improved people to communicate with each other and the efficiency of foreign exchanges.

"In short, new technologies have changed to public relations, social progress and social governance, and new changes have brought opportunities to external communication. There are opportunities and challenges. Public relations should form a joint force, jointly study and explore, and work together to tell the story of Chinese stories. . "Guo Weimin said.

Red Star reporter Hu Yiwen Wuyang Beijing Beijing report

Edit Yu Dongmei Yang Cheng

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