Central Plains Consumer Finance Declaration to participate in 2022 golden key activities

[Dahe Daily · Dahecai Cube] (Reporter Li Zhen) 2022 "Golden Key -China Action for SDG" was officially opened on June 28. The licensed consumer financial institutions approved by the CIRC, declared to participate in the 2022 "Golden Key -China Action for SDG" and submitted its own useful exploration in the field of rural rejuvenation.

In order to consolidate the results of poverty alleviation, continue to develop agricultural and rural economies, reduce the gap between urban and rural areas, and the country vigorously introduce rural revitalization policies. In January of this year, the Central Committee of the Communist Party of China and the State Council issued the "Opinions on Comprehensively Promoting Rural Revitalization and Accelerating the Modernization of Agricultural and Rural Modernization". The opinions stated that we must adhere to the major task of achieving comprehensive promotion of rural revitalization as a major task to realize the great rejuvenation of the Chinese nation. In March, the People's Bank of China issued the "Opinions on Doing a Fortunately Promoting Key Work of Rural Rejuvenation in 2022", guiding the financial system to optimize the allocation of resource allocation, accurate efforts, and strive to increase financial support Continue to comprehensively promote rural revitalization and provide strong support for the stable macroeconomic market.

Finance is an important support for implementing the strategy of rural revitalization. Henan Central Plains Consumer Finance Co., Ltd. (hereinafter referred to as Central Plains Consumer Finance) has been exploring how to be better and more effectively participating in rural revitalization. However, due to the weak development of social organizations in the underdeveloped regions, limited scientific and technological levels, and insufficient resources, it has affected the process of rejuvenation and development of local rural villages to a certain extent.

Promoting the sustainable and win -win development of rural underdeveloped areas is one of the core areas of the social responsibility of the Central Plains consumer financial enterprise, and it is also an important part of the "become the most valuable consumer finance company" in the values ​​of the Central Plains consumer financial enterprise. Focusing on the strategy of "serving the rural revitalization" strategy, we have established five -in -one service rural revitalization roadmap for "consumer assistance+technology empowerment+financial services+public welfare assistance", and formed the Central Plains Consumer Finance and Village Revitalization and Empowerment Group. It is hoped that public welfare moves such as professional knowledge, digital scientific and technological capabilities, inclusive financial services, and brand operation advantages can be used. By improving the soft power of individual farmers, rural enterprises, rural primary schools, and rural organizations, they will create positive impacts for the countryside. Rural revitalization. This is also the main action content of the Central Plains Consumer Finance's participation in the 2022 golden key activities.

Digital technology supports the sustainable development of the planting industry

In Dashaqian Street Village, Gaoping Town, Jixian County, Anyang City, Henan Province, traditional greenhouse greenhouses can no longer meet the needs of modern planting. The village farmers plan to establish a Liandong greenhouse project, hoping to carry out large -scale, mechanized, intelligent operation, and plant watermelon planting watermelons , Sweet Gourd, Fruit Tomato, Strawberry and other economic crops. It is also hoped that the greenhouse greenhouse will be digitized to achieve real -time monitoring of planting temperature and humidity, improving the spatial utilization rate, saving labor costs, and improving production efficiency. The village is a poverty alleviation village. Digital technology support and greenhouse construction funds are lacking to a certain extent. How to achieve the sustainable development of planting is to be resolved.

Central Plains Consumer Finance uses IoT technology to implement digital design, intelligent control, accurate operation and scientific management of various agricultural elements in agricultural industries such as field planting, Guoguo Gardening and other agricultural industries, so as to realize the "comprehensive perception of various agricultural elements , Reliable transmission and intelligent processing ", then achieve the goals of high -yielding, efficient, high -quality, ecological, and safe. The Central Plains Consumer Finance has equipped the greenhouse, and the agricultural water spraying system, the farmland meteorological observation station and the Internet of Things platform system have achieved intelligent planting, crop parameter monitoring, real -time video display, and remote planting monitoring, which improves planting efficiency and saves labor costs.

With the assistance of the Central Plains Consumer Finance and Rural Revitalization Project, Liandong Greenhouse Project in Dashaqian Street Village, Gaoping Town, Jixian County, Anyang City, Henan Province is under construction. After the project is completed, it can stabilize the income of members of the cooperatives. 6 million yuan; earnings funds are mainly used to increase village collective economic income, the poverty -stricken households are easy to return to the poor, the help of poverty alleviation households and consolidation and expansion of poverty alleviation, the development of rural revitalization, and increase the satisfaction of the masses; in addition, the project can maintain more than 80 people. The normal migrant workers drive 38 poor personnel, and the seasonal employment can reach more than 150; in the end, the project can promote the development of the greenhouse industry in the region, enhance the market competitiveness of the fruit and vegetable industry in Gaoping Town, and drive the development of e -commerce and logistics industry. For further employment opportunities for surrounding remaining labor.

Constructing all agricultural and sideline products to promote sustainable development

In Miezi Village, Baitian Township, Xixian County, Xinyang City, Henan Province, the duck eggs produced by Huainan Mamaki in the area of ​​Huainan Reservoir in Miweizi Village faced seriously selling problems. The hemp duck is foraging in fish and shrimp, field snails, bugs, and fed grain grains. The meat is delicious, the eggs are large, delicious, rich in trace elements and pure natural harmless. However, affected by the epidemic situation in recent years and the adverseness of duck egg consumption, the original sales of the hemp duck production and breeding base have been blocked. In addition, Duck Egg, as a gift for Chinese people, has a greater impact on its sales. Wang Lei, the person in charge of the production base, has less professional knowledge such as brand marketing, packaging design, and product system construction, leading to further reduction of product sales. In addition, due to the increasing cost of feed, the difficulties faced by the base are heavy.

Zhongyuan Rural Revitalization and Empowerment Group found that scattered farmers in the surrounding are also available for small grinding sesame oil, salted duck eggs, enzyme rice, sweet potato noodles and other products. Some agricultural and sideline product resources are integrated, a common brand is created, and conditions are improved. Reducing the cost of the brands of various categories can also effectively integrate and classify agricultural and sideline products in the Huaihe Bay area in a mixed state, effectively prevent waste of resources, establish the brand status of each product, and obtain better benefits. Among the Huahewan Tuyan Duck Eggs in Huihewan, Miwei, Xixian, Xixian County, Xinyang City, Henan Province, the Central Plains Consumer Finance has improved the visual design of the entire product system. Through consumption help, 10,000 duck eggs will be helped in the Dragon Boat Festival, which effectively promotes the effective promotion Farmers increase their income and become rich.

Building a dream bookshelf knowledge empower rural education

Due to the rapid development of China's modernization, a large number of rural surplus labor force transferred a large number of left -behind children to cities. The "Statistics of the Development of Henan Province in Henan Province in Henan Province" issued by the Henan Provincial Department of Education shows that in the underdeveloped villages in Henan Province, there are 1.729 million students left -behind children in the compulsory education stage, accounting for 11.58% of the total number of students during the compulsory education stage. Among them, there were 1.1787 million primary schools and 550,800 junior high schools. Rural schools are subject to the limitations and restrictions on the conditions of running schools, teachers, and teaching concepts. They provide special and effective education and care for left -behind children, lack of related books, and lack of communication between schools and families. As a result, a considerable number of left -behind children cannot be taught and interfered, and they are hate, escape, and drop out of school.

In response to the problems of left -behind children in the countryside, the Central Plains Consumer Finance is also constantly adjusting our support for school children according to changes in the education environment and needs. In the current situation of the infrastructure of rural schools has been vigorously improved, the Central Plains Consumer Finance also focuses on the improvement of students' soft skills. The series of courses bring new knowledge to children and broaden their vision.

Since June 2020, Central Plains Consumer Finance has worked with government agencies and caring people in various local governments, and has successively in Nengxiang County, Nanyang City, Xiangcheng County, Xuchang City, Xiangcheng County, Xuchang City, Qi County, Jiyuan City, Jixuan City, and Zhengzhou. More than 30 rural primary schools in more than 30 rural primary schools such as city Dengfeng City, Luoyang City, Luoyang City, and other places have established more than 30 caring book houses to donate sports teaching appliances such as basketball, Go, chess, table tennis, badminton rackets, schoolbags, stationery boxes and other stationery , Donate nearly 100,000 books. We hope to improve students' various soft skills through the power of Consumer Finance in Central Plains, such as: reading concentration, ability to solve problems, teamwork, communication skills, creativity, and aesthetics. We hope that these life -long skills can lay a good foundation for their future development. At the same time, it is also hoped that the development of rural basic education and talent cultivation will be able to help rural revitalization.

The nation must revitalize the country.

Economy is the body and finance is blood. It is inseparable from the strong support of finance to promote the comprehensive revitalization of the countryside. Consumer Finance in Central Plains has carried out the responsibility of promoting development with the heart, and used financial brushwork to paint the blueprint for the revitalization of the countryside to explore a series of new measures and new paths to help rural revitalization and achieve sustainable development.

Responsible editor: Liu Anqi | Review: Li Zhen | Director: Wan Junwei

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