Shandong running a new consumer track (3) | Lu Enterprise's "bitterness" operation, winning the "sweet" market

In recent years, beverages with "0 sugar and 0 cards" as the selling point have become a new pet in pursuit of health and health, especially young people, which also made the sweet source behind them officially coming out.

It is no exaggeration to say that Shandong is now a global manufacturing center for moss. According to a research report issued by Fhrisalvin, a world -renowned market research institution, 95%of the world's global red alcohol relies mainly on the supply of 5 factories, of which 3 are from Shandong. They are Sanyuan Biotechnology Co., Ltd. Lingbao Biological Co., Ltd. and Zhucheng Dongxiao Biotechnology Co., Ltd.. The report shows that the output of these three Shandong companies accounts for about 70%of the global total.

Three -yuan creature.

Ahmutanol moves young people

"When I buy a drink, I will first look at the ingredient table, choose‘ 0 sugar ’or low sugar, do n’t worry about getting fat after drinking. Now, friends around me also like to buy sugar -free drinks." Li Xiao, born in 1996. The reporter visited many convenience stores in Jinan and found that the best display in the cold cabinet was clear beverages marked with "0 sugar" and "sugar -free". Traditional sugar -containing drinks were squeezed to the bottom of the refrigerator. The shop owner gives a reason: "Good sell".

Does "0 sugar" mean no sugar? What is red mossol? Li Dechun, chief engineer of the ternary biology, explained that "0 sugar" does not mean that there is no sugar, but replaced with sucrose with sugar. The so -called sugar refers to some food additives that can provide sweetness, that is, sweetener, such as glycol alcohols, pielisol, asba sweet, etc. are common sweeteners.

"With a natural sweet substance such as chimotol, it not only guarantees the sweet taste, but also avoids heat generation. After being pushed to the market, it is loved by consumers." On March 4th, the director of Dongxiao Biological R & D Center Center Wang Jianbin said.

Eryl glycol.

With this advantage, moss glycol has become the preferred raw material for many sugar -free drinks at home and abroad. The ingredients table of the "0 sugar" drinks such as the vitality forest, Nongfu Spring, and Xisha are all in the ingredients.

"Big moss is a sweet taste based on glucose as the main raw material and fermented by yeast or other bacteria to make glucose transformation. Its sweetness is only 60%-70%of sucrose. The metabolism of sugar can hardly produce calories and cause blood sugar changes. "Li Dechun said that in addition to being used in the field of food, chimotols can be applied in many aspects such as medicine, cosmetics, and chemicals.

Research and development with well -known houses

The ternary biology is located in Bincheng District, Binzhou City. Entering the production plant of ternary creatures, I saw 6 4 -storey giant fermentation tanks, which are producing red moss. “这些发酵罐24小时不停地工作。”李德春说，赤藓糖醇生产过程中涉及多个技术环节，包括发酵培养基配方、发酵工艺控制技术、母液回收技术、提取技术、分离脱色技术、 Complex technology, etc.

The R & D staff of Zhucheng Dongxiao Biotechnology Co., Ltd. is doing product tests.

How do you think about making such products? Time back to 2007. Once, Nie Zaijian, chairman of the ternary biology, went to Japan to investigate and accidentally saw new products such as moss glycol. This "shocking glance" triggered inspiration, and helped him who had always wanted to transform his new idea. "Just make this product!" The following year, he officially entered the sugar generation industry and led the company to start the research and development of red moss glycol alcohol. Production and sales.

Advanced technology research and development is the key to the continuous advantages of Shandong Eryl Gelty Enterprises.

"Since 2008, we have continuously improved the technology and technology, and made articles on improving the conversion rate and extraction rate." Li Dechun said. The ternary biology has cooperated with scientific research institutes such as Shanghai Jiaotong University and the Tianjin Institute of Industrial Technology of the Chinese Academy of Sciences, and jointly established laboratories to jointly establish a laboratory and conduct technical research and development. So far, they have obtained 4 invention patents. The production process and product quality ranks leading in the world. The products have been rated as "national key new products" by the four ministries and commissions including the Ministry of Science and Technology; The development of the project "Research and Promotion of the Production of Big Moss Glycols" in the development of the project won the second prize of scientific and technological progress in Shandong Province. Today, the ternary biology is rated as a national high -tech enterprise, a specialized new "little giant" enterprise, a single champion enterprise in Shandong manufacturing, "gazelle enterprise", "invisible champion enterprise", and the key leading enterprise of agricultural industrialization Wait. The company has established cooperative relationships with more than 200 companies in more than 40 countries and regions around the world, and has become a supplier of vitality forests, Nongfu Spring Spring and other companies.

Dongxiao Biological has entered the red moss glycol industry since 2009. After more than ten years of deep cultivation, the produced red moss glycol has a good reputation in the industry. "At the same time as our technological conversion rate is high, it has greatly reduced the generation of impurities and by -products, and the quality of product has reached the international leading level." Wang Jianbin said. Relying on three provincial -level innovation platforms including Shandong Provincial Starch Cleaning Production Engineering Labs, Dongxiao Biological has established more than 260 R & D teams, and established industry -university -research cooperation with more than ten professors and experts from universities and scientific research institutes.

As of now, Dongxiao Biological has obtained a total of 15 invention patents. "We have about 10 new technologies, new processes, and new products from the laboratory here into the production workshop every year. It is the only gobolitanol production enterprise that has passed Coca -Cola quality and safety on -site." Wang Jianbin said proudly Essence

Shandong's industry advantage is obvious

In recent years, moss glycol has been widely used in the food industry, and the domestic market has shown in short supply. Data show that in 2020, the demand for domestic red glycol alcohol increased by explosive, reaching 41,000 tons, a year -on -year increase of 273%. Trichous biologr glycol production workshop.

It is understood that as of the end of June 2021, the production capacity of ternary biosaccharogol was 85,000 tons, and the output of moss glycol accounted for about 60%of the domestic output, accounting for about 40%of the global total output. Enterprises with the largest output of alcohol industry.

The output of Dongxiao Biohlitol has reached the current 65,000 tons from the initial annual output of 3,000 tons and 30,000 tons in 2020. "A 4th phase of production line is being constructed. After the production capacity is reached in May, the production capacity will reach 100,000 tons, ranking top three worldwide." Wang Jianbin said. It is understood that Dongxiao Biological has established cooperative relationships with important customers such as the Qi Forest, Xizhi Lang, Felulo, Coca -Cola and other important customers at home and abroad, and its application scope has also expanded to cosmetics and medicine industries.

Why do 3 of the 5 major chryster glycol producers from the world come from Shandong Province? In addition to the contribution of scientific research, what are the advantages?

Pinded raw material supply is an important reason. Glucose is one of the important raw materials for the production of red glycol, and the processing raw materials of glucose are corn. Shandong Province, as the main origin of corn in the Huanghuaihai area, has a unique advantage. According to data from the National Bureau of Statistics, the output of corn in Shandong Province in 2020 reached 25.954 million tons.

"As a alternative to traditional sugar such as sucrose, the transformation of consumer concepts is the core driving force for the development of the moss glycol industry." In Wang Jianbin's view, white sugar is 2-3 yuan per catty, and moss glycol is nearly 10 yuan One pound, but because the people recognize the importance of sugar control, although the price is high, it has also begun to accept drinks, candy and alcohol produced with "0 sugar and 0 cards". While promoting the rapid development of moss glycol production, Dongxiao creatures actively invest in resources to study new sweeteners products. At present, Dongxiao Biological has conducted in -depth research and development in Allo ketoson, seaweed sugar, etc., and has obtained some key technical reserves, laying a solid foundation for the company's next new product.

Some industry experts said that the sugar industry is now standing on the wind. Based on the advantages of "natural" and "zero calories", red moss glycol has become the first choice for many sugar -free drinks. According to the statistics of Fifrrisalin, from 2020-2024, the market demand of global red glycol alcohols will continue to grow, with an average annual growth rate of 22.12%.

Volkswagen News · Rural Public Reporter Wang Meng Guo Jie Correspondent Xu Chunguang

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