After Dong Yuhui burst into fire, New Oriental's 50,000 monthly salary was urgently recruited to bring the anchor. Is it high?

Recently, Dong Yuhui, anchor of "Eastern Selection", became a man living in hot search.

Because of the live broadcast of the live broadcast, while showing English and teaching history, Dong Yuhui attracted the attention of a large number of netizens, so that the popularity of the live broadcast room of "Oriental Selection" soared. According to statistics from the new trembling data (XD.Newrank.cn, a Douyin Data Platform of the New List), in the past 30 days, the "Oriental Selection" rising fans of 15.87 million, a cumulative view of 197 million, and a cumulative sales of 412 million yuan.

At the same time, "Eastern Selection" has also begun to urgently hire the anchor with the goods. According to direct hires of BOSS, the maximum monthly salary given by "Oriental Selection" reached 50-60,000 yuan. Some netizens left a message, "The monthly salary is too high."

In fact, even if it is not a human -type anchor, high salaries have always been one of the external impressions of the anchor with goods. Taking a friend as an example, the anchor Wang Tuo today (June 20) in "Paying a Friends E -commerce Academy" has exposed an annual salary of up to 2 million yuan.

Last year, many people in the industry also talked about the salary of the anchor with goods, and believed that this was one of the "culprits" for the closure of the goods institution.

So, what exactly is the salary level of the anchor with the goods? How can they get the corresponding salary? Is the salary of the current anchor with goods reasonable? Recently, the editorial department of the new list talked to several live broadcast industry.

The scale of the industry will expand, and the salary of the anchor will rise

Coordinates: Hangzhou

Interviewee: make a friend PR

Putting a friend is the head of the Douyin head service provider, and it is also a behind -the -scenes trading company of "Luo Yonghao" (now renamed "a friend live room").

The monthly salary of a newcomer of a friend is usually 15K-30K. If it is a senior anchor, it is possible to get a million annual salary. Salary composition is mainly based on basic salary and performance bonuses.

The core requirements of our recruitment anchor are dignified and generous, outstanding expression, knowledge and culture, and it is best to be an expert in a certain field. We have no academic qualifications for anchors, but we hope that the other party is a person with a connotation and a lot of parties involved.

Some people think that the salary of the anchor is high, but we feel that the overall scale of the live broadcast e -commerce industry is still expanding, and the salary of the anchor may grow in the future.

If the anchor is too expensive, we can only replace people

Coordinates: Guangzhou

Interviewee: Dazhuo, the co -founder of Magic Fan Luma

Mo Fan Luma is a Douyin head service provider, mainly serving beautiful makeup brands such as L'Oreal Paris, as well as digital brands such as OPPO mobile phones.

The monthly salary of our newcomers is about 10,000 yuan, the mature anchor is about 30,000 yuan, and the excellent anchors can get almost 50,000 to 100,000 yuan.

The anchor is divided into two types: employee type and cooperative type, and we will be converted into hourly fees+performance bonuses. At the earliest time, 50-60 yuan/hour anchor was available, but most of them are now 150-300 yuan/hour. If you encounter a big promotion, for example, we need to start broadcasting at six or seven o'clock in the early morning, or we will prepare some bonuses and gifts.

Because the main broadcast items on our side, the monthly salary of 100,000 yuan is basically up. But I heard that some clothing anchors can get higher salary.

To be honest, most of the anchors are very young. If they do other jobs, they cannot get this salary. Many DPs now lose money because the cost of human and operation is too high, and most of the profits have been eaten.

The anchor's salary has been rising. We also have our own circles. The peers will communicate with each other to keep the anchor's salary on a reasonable horizontal line.

After all, we earn the brand's service fee. Operations, releases, and venues require money. If the anchor is too expensive, we can only change people, otherwise what we make. Doing DP must do cost control well.

We are not the same as Da Drachida. I think the New Oriental Live Room is more like a talented live broadcast. It is not much to give those teachers 100,000 or 200,000 a month, because they are sold too much. On our side, the anchor's salary is pushed up by the final sales results and sales fees.

In the middle, GMV is just a reference value. We mainly examine the traffic acceptance capacity of the anchor, including the conversion rate of natural traffic, the conversion rate of paid traffic, the rotation rate, and the interaction rate.

We have a very large data table that records the data of all live rooms. For example, a "hour monitoring table" will record data performance in different times and different anchors in different periods. We will score the anchor based on this data model. Essence For example, some rigid regulations, such as the anchor accidentally said that the prohibited words may be deducted.

All in all, if an anchor wants to get a high salary, it needs to meet three conditions.

First, beautiful enough. We are doing beauty, so customers will value this very much. The anchor is not only beautiful, but also the beauty that girls will like.

Second, there are transformation. The anchor must be very sensitive to live broadcast. You can follow the data changes in the entire live broadcast room to clearly introduce the product and sell well. For example, the manuscript given to the operation is just to make things clear, but excellent anchors often use props, words, limb movements, etc. to bring their own sense of rhythm, and then touch the user to place an order.

Therefore, the anchor is best experienced. If there is no experience, the understanding must be high.

Third, you can suffer. The live broadcast looks bright, but it is by no means a relaxed job, not everyone can make this money.

From time to time, I heard that some anchors were going to leave, or to rest, some were uncomfortable with my throat, and some could not come for three or four months of menstruation.

The anchor is generally live for 4-6 hours a day. It takes 3-4 days a month. The pressure is very high. The whole person must be very excited during the live broadcast. After crying for three or four hours, some anchors were too tired to squat on the ground, and we had to prepare oxygen -absorbing equipment next to us. Some anchors also need to reverse day and night, very hard. If the anchor wants to make a lot of money, it mainly depends on the commission

Coordinates: Shandong

Interviewee: Sun Qimeng, founder of Miracle Network

The miracle network business covers practical training, agency operations, supply chain, account incubation, live broadcast, etc. As of May 2022, 11083 anchors were incubated, and the anchor signed the anchor covering 16 vertical areas.

The monthly salary of our newly -owned anchor is generally a base salary of 4,000 yuan, which is about 10,000 yuan, and the mature anchor is 5,000 yuan. At the hand of more than 15,000 yuan, the anchor can get a maximum of more than 50,000 yuan.

We have no requirements for the anchor's academic qualifications and experience, but we will train the anchor and try it for three days to finally screen out the qualified anchor. The anchor that can be selected usually guarantees the live broadcast of 6 hours a day, and then the image is good, endurance, familiar with products and words, and can continue to maintain passion during live broadcasting.

If the anchor wants to make a lot of money, it mainly depends on the commission, so I have never felt that our anchor salary is too high. Sell ​​well and the profit is high, the anchor can naturally get a high salary.

Some people think that the anchor's salary is too high, maybe because the company does not have a stable live broadcast room, or the anchor has just been found to be found, so they can only dig at high base salary.

It is normal for the supply to be small, the rising rising is normal

Coordinates: Hangzhou

Interviewee: Xiongge, Dean of the Research Institute of Xigu Live E -commerce Group

Xigu Live E -commerce Group has established a live broadcast talent training base in Donggu and Xigu of Hangzhou, mainly to transport talents such as anchors, field control, and operation of related enterprises.

Our anchor newcomer is 5,000 yuan base salary+commission, and mature anchors can generally reach more than 20,000 yuan.

We are the live supply chain base, so the anchor is more in the settlement mode. When recruiting anchors, there are generally no requirements for education and face value. As long as we can be skilled and familiar with the cargo tray to ensure that the live broadcast time is 4 hours a day.

Of course, if it is a mature anchor, you need to have a strong ability to control the field, you can bring a team to re -monitor, and finally complete the GMV goal to improve performance.

In addition, if it is a product with cosmetics or products with technology content, we will also have certain requirements for the anchor's education and industry background. I think this industry still needs more professional talents. Nowadays, there are not many anchors who can do well above the waist.

I feel that the anchor who can get high -paying anchors generally has two characteristics: first, hard work plus cleverness, and at the same time has traffic thinking. The anchor is not a normal person, and must have a strong sustainable learning ability. Second, it must have strong pressure resistance and the anchor is very hard.

As for the problem of high salary, many startups in Hangzhou in Hangzhou in 2021. It is normal for a time to provide less than request. Since the beginning of this year, a large number of reliable service providers and brands have gathered, and small companies have continued to close, and they have gradually formed a virtuous circle. Now the anchors depend on low -bottom salary+high commission.

For example, our anchor, the salary composition is generally a profit sharing of a base salary+5%-30%. At present, because we have established an anchor training base in Hangzhou, the supply of talents has become abundant, and the salary of anchors has gradually returned to a reasonable level, with an average monthly salary of more than 10,000 yuan.

Can't just look at the basic salary, but depend on comprehensive salary

Coordinates: Chengdu

Interviewee: VELLA, Deputy General Manager of Maijing Culture Media

Mihi Cultural Media is a Douyin head service provider, mainly serving three squirrels and other food brands, alcohol brands such as Tanjiu, and Chery and other car brands.

The newcomer anchor within 3 months can reach 5,000-8,000 yuan a month, and the mature anchor after the transfer can get 10,000 to 20,000 yuan a month. Last year, the anchor got 100,000 yuan in a month.

However, we are particularly obvious in this off -peak season, and there are very few anchors that can get a million annual salary in Sichuan.

The anchor's salary is mainly divided into three parts: basic salary, performance, bonus.

1. The basic salary is generally 5000-8000 yuan.

2. Performance depends on the anchor's GMV, duration, and star.

The GMV is very simple. The more broadcast, the more output, the higher the anchor's achievements. Stars are the basic qualities of the anchor, such as whether to comply with the company's rules and regulations, whether there are internal sharing, whether they love jobs and dedication, and whether they have strong communication and expression ability and learning ability. The higher the anchor's star, the higher the basic salary and commission ratio.

3. The bonus is a team bonus, depending on whether the entire live broadcast team has achieved the goal of the company.

I think the anchor who can get high -paying anchors generally has three characteristics:

First, learning ability. The only constant thing in the live broadcast industry is changes. If an anchor wants to make money, he must try to adapt to changes in rules, audiences, and wind directions. The anchor can't take care of what operations give. At this time, you can see the differences between different people.

Second, self -drive. If the anchor wants to do a good job, he must take the initiative to learn operation knowledge, re -enroll the live broadcast details, and adjust the goods. To be honest, everyone is very tired, and there are a lot of work. If the anchor has been waiting for operations and the company to find, then we may not take care of it.

Third, communication and expression ability. I think the communication ability is 80%relying on talent, which is also the key to whether it can be the head anchor. For example, the teacher of "East Selection" is to be able to export chapters and interact with users in rich language. When it comes to the problem of high salary of anchors, I have always felt that the anchor's salary is not absolutely high and low, but only reasonable or not. Like Hangzhou, because of the fierce competition and comparison, everyone may get 20,000 or 30,000 to recruit outstanding anchors.

In addition, I don't think it can only look at the basic salary, but it depends on comprehensive salary and comprehensive benefits. Many companies rely on a single money to keep people, but now young people are not as simple as watching money alone. They will consider unhappy work and whether they have a sense of security in the team.

To be honest, our company's base salary is not high in Chengdu, but our anchor is more secure. Because our company's benefits are good and the system is sound.

Many companies treat the anchors as flowing money, but our company has daily benefits, year -end bonuses, employee physical examinations, six insurances and one fund, and salary of three times on holidays is also truly implemented.

From the perspective of recruiting anchors and retention anchors, the money alone is a little narrow.

The bosses are not afraid of spending money, but they can't find the right anchor

Coordinates: Pinghu

Interviewee: Zhang Huazhong, the founder of the "Loyal Class" anchor training camp

Pinghu is the hometown of Chinese clothing, but lack of live broadcast genes. Zhang Huazhong's main business is to help local clothing merchants train and bring goods anchors.

The anchor of Pinghu is generally a basic salary+commission.

In terms of base salary, our newcomers are about 5,000 yuan/month, mature anchors of 7,000-8000 yuan/month, and the best anchor of 10-12,000 yuan/month.

As for how much salary can be received, it depends on the anchor's ability to bring goods. What amount you can sell, even if you can get the corresponding level of salary. The standards of different companies and live broadcast rooms are not the same.

In terms of commission, most of the anchors of Pinghu are 1 yuan/piece, and some can get 3 yuan/piece, which is similar to the factory counting.

Because Pinghu's side is a clothing industry belt and more is a cargo belt, the requirements for the anchor are relatively low. Most anchors can explain the product as long as they can do a good job.

In recent years, the salary of the anchor of Pinghu has also increased to a certain extent. For example, in the first half of last year, the average anchor's salary was 40-50 yuan/hour, but by the end of the year, the basic salary of the anchor doubled.

However, the more realistic situation on Pinghu is that with the development of the Pinghu live broadcast industry, the requirements of the bosses have become higher and higher. I hope that the anchor can undertake the traffic of the project. I hope that the anchor's image is better. The promotional ability is stronger, but the bosses are not afraid of spending money, but they cannot find a suitable anchor.

Unlike Hangzhou's anchors in competition, pressure, and growth space, the anchors of Pinghu are more comfortable. They may be a clothing salesperson with limited salary before they are the anchor, but after the anchor, the salary is generally doubled, and it is not enough. After many anchors are broadcasting, they will not be able to put their minds on the live broadcast.

I helped Pinghu's clothing bosses this year who pulled 18 anchors from Hangzhou. I can obviously feel that they are the anchor that they can't see in Pinghu. However, there is no problem in the peak season. As soon as the off -season, these anchors have less income, so they can't help but return to Hangzhou to continue to work hard.

The bosses of Pinghu are willing to pay a higher salary, but it is difficult for excellent talents to be recruited and difficult to stay. In the end, they can only move to make an anchor who is not particularly satisfactory first.

The anchor salary difference in different cities is very different

Coordinates: Chengdu

Interviewee: Yuan Xin, the founder of Euler Live

Euler Live is a live broadcast base in Chengdu, which mainly serves men's and women's clothing brands.

The base salary of our anchor is very low, generally 3,500 yuan/month, plus the division, the newcomer anchor is 5,000 yuan/month, the mature anchor is 6,000-8,000 yuan/month, and the highest salary anchor can reach 120,000 to 150,000 yuan a year.

Because we mainly do store broadcasts, as long as the anchor can complete the normalized live broadcast, the requirements are not too high, so the anchor only needs to have basic professional ethics, good Mandarin, strong execution, and good image.

Of course, if the anchor's body value and high conversion rate are also high, it can ensure the length of stay and cooperation, and it will be easier to get a high salary.

Our company implements the Amoeba model. Each live broadcast room is a project team. The higher the income of the live broadcast room, the anchor can get a higher dividend with the operation and pitcher.

Many people will talk about the high salary of the anchor, but the competition on our side is not so fierce. At present, it is not very short of anchor, and the salary has been relatively reasonable. The salary differences in different cities are still quite large. Since this year, many institutions have come to Chengdu to open a company.

Conclusion

On the whole, we can get two views:

First, it is indeed one of the most likely to get a high salary. With the live broadcast of this communication field, as long as there is content and luck, the anchors can maximize their talents and get quite generous benefits.

Second, the high salary of the anchor with the goods does not appear out of thin air. In the early days of the industry, because of the small supply, there was indeed a salary bubble below the industry, but now, the anchor salary has highly depended on its live output and must also match the industry development.

The "New Professional Online Learning Platform Development Report" issued by the Ministry of Human Resources and Social Security predicts that in 2025, the live broadcast e -commerce industry will have 40 million practitioners.In the live broadcast industry, only a small number of people who can get high salary will be more and more professional. The remaining anchors are more positioned like "live tools".We look forward to a million annual salary, but the laws of 28 exist forever.

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