"Holding Hand", the two major capital "Xue Ji cooking", completed 600 million yuan A round A financing this year planned to expand to 1,000 stores

The "Thirty Standing" Jinan Nuts Roe Industry Chain Brand "Xue Ji Firming" ushered in an important moment. Recently, the "Xue Ji Dao" announced the completion of a round A financing of 600 million yuan. This round was jointly invested by Dragon Ball and Qisheng Capital. After this round of financing, the founding partners of Dragon Ball, Zhu Baohua and the founding partner of Qi Cheng Capital, will serve as directors.

Public information shows that Xue Ji's grid -based financing income is expected to be mainly used for store expansion, factory construction, and digital investment. On the afternoon of September 15th, Xue Ji's founder and president Xue Xingzhu told Xinhuanghe reporter that in recent years, Xue Ji's development has accelerated, and the production capacity of core products needs to be improved. In terms of building a new factory, in terms of digital investment, Xue Ji will improve the ability of systematic operations, "allowing digital systems to optimize the location of the store, the distribution of goods, and the management of the supply chain."

In addition, Xue Ji will continue to expand the store. "This year's plan is to expand to 1,000, and specifically according to the market situation," Xue Xingzhu said. New Yellow River reporter learned that at present, in the country, Xue Ji ’s cooking stores have determined more than 700 site selection and more than 600 have opened.

Xue Ji also has some considerations for the choice of investment institutions. Meituan Dragon Ball focuses on investment in the field of large consumption. In the field of new consumption, Meituan Dragon Ball has invested in many projects such as Honey Snow Ice City, Xicha, Guyao, and Manner. The independent fund of JD.com as LP also focused on investing in the consumer field. Investment projects include October rice fields, Aunt Qian, pots of pots, MSTAND, and hippocampus. This is undoubtedly consistent with the direction of Xue Ji's grid -by -brand chain.

Regarding this investment, Zhu Baohua, founding partner of Dragon Ball, said that Xue Ji is an important layout of Dragon Ball in the snack industry, and has deep core capabilities accumulation in product and supply chain capabilities. In addition to investment support, Meituan Dragon Ball is also working hard to cooperate with Xue Ji and Meituan Flash Shopping, Public Comment, Meituan Cuisine and other related business lines.

Chang Bin, the founder of Qi Cheng Capital, also said: Faced with a traditional and decentralized cooking industry, Xue Ji ’s cooking was the first to achieve product innovation, brand upgrade, and national expansion. Xue Ji is an important layout of Qisheng Capital under the theme of the "Wanian Chain" investment theme, and will make every effort to promote the rapid expansion of Xue Ji's cooking store.

From the "roadside stalls" to the chain store, Xue Ji's development speed has been amazing. At present, a relatively complete group development system has been established, which has also laid the foundation for the introduction of capital. Xue Xingzhu, who completed the A round of Investment A, also expressed his future development confidence. "I hope that through Xue Ji's efforts, it can drive and promote the standardized development of the nuts of the nut." He said.

New Yellow River Client Reporter: Cao Qian Editor: Sun Feifei

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