"Wanjia characteristics" road to revitalize the countryside, continue to write more "Huanxiang" story

The people's beautiful life is growing daily. The problem of unbalanced and inadequate development is an important topic of the new era. Together with hand in hand, common prosperity is the common prosperity of all people. On the road of common prosperity, rural revitalization is inseparable. The "Wanjiahuan Township Plan" is exactly the iconic project of China Resources Wanjia responding to the country's rural revitalization strategy and helping the common wealth.

Adhering to the mission of "leading consumption upgrades and creating a better life", Wanjia actively devoted to rural revitalization, unblocked well -known specialty products into millions of households, and helped farmers increase production and income. In the practice of revitalizing the countryside, continuously innovate the rural assistance model and expand the idea of ​​revitalizing.

The road to revitalization of the "Wanjia characteristic" rural rejuvenation, open a new chapter of the Huanxiang plan 2.0

It is worth mentioning that Wanjia has carried out rural rejuvenation for many years.

As early as 2015, Wanjia opened a new model of poverty alleviation work with "production and sales docking" as an important means. The wolfberry that helped Ningxia and Gong Orange in Guangchang, Jiangxi went to the country to realize the "western sales east" and "Nanguo North Sales".

In 2019, Wanjia officially launched the "Wanjiahuan Township Plan" of the rural rejuvenation project of multi -party forces. With consumer poverty alleviation as the starting point, the concept of "precise focus", "blood transfusion and hematopoietic" assistance work, improve the masses to improve the masses The status quo of life and promote the strategic development of rural revitalization.

In 2020, as a people's livelihood enterprise, Wanjia overcame the impact of the epidemic, with the "smooth circulation chain" and "enhanced the value chain" as a assistance target, continuously optimized and promoted the work of rural revitalization, explored the new model of "Wanjia Practice" of consumer assistance, and continued Extend the helper arm, deeply integrate a variety of help methods, and cooperate with the implementation of "education revitalization", "management revitalization" and "employment revitalization", and form a complete and all -characteristic assistance chain.

After years of promotion and efforts of the "Wanjia characteristic" rural rejuvenation, it has been recognized from all walks of life from all walks of life. It is both honor and spur. Wanjia still adheres to its original intention, does not forget the brand to help farmers, and revitalize the responsibility. Further expand the direct mining of agricultural products, the source of procurement, comprehensively promote cooperation with county -free counties, continuously enhance the coverage of production and sales and docking counties, increase landmark product procurement varieties, and achieve the expansion of production and sales docking. At the same time, through the production and sales docking, it will promote the development of agricultural products from various places to characteristic, quality, greening, large -scale, and branding, unblocking omni -channel sales, opening the national consumer market, and helping rural industries and farmers' income.

"One Village and One Pin" quickly advances, and Wanjia maximizes the characteristics of regional characteristics

More than ten years ago, "Best Mango was often worried". Due to the relatively single sales channels, it was restricted by transportation conditions, and the freshness of mango was short. Also often face the dilemma of mango slow -selling.

In order to further expand the sales channels of local mango, new transportation and sales models, and Wanjia supermarkets across the country have broaden the sales scope of Baise Mango, and further driven the development of the local "mango economy".

This is also the "one village, one product" business model that Wanjia tried. Through large -scale, standardized, branded and market -oriented construction, it fully taps the advantages of local resources, traditional advantages and location advantages. High -led products enter the market. In such a business model, Wanjia is engraved to more product characteristic villages, contributing to the rural revitalization of the new era, and creating a comprehensive competitive rural economic development model.

In addition to the one -village and one product model, establishing a counterpart to mining high -quality rural products at the base, in 2021, the power of the construction of the industrial base was larger to promote the standardization and industrialization of domestic high -quality products upstream and downstream industrial chains. Olé, its high -end supermarket, also took the lead in trying to introduce foreign upgrade varieties to build industrial bases in China.

Wanjia omni -channel provides strong consumption assistance, so that the beautiful tentacles in the mountains can reach

The post -epidemic era brought new consumption forms. Wanjia connected to the market and farmers, and opened up a "green channel" from the field to the table.

Wanjia continues to help rural revitalization with consumption, relying on its own strong procurement, transportation and sales systems, to accurately help farmers through production and sales, to broaden the sales channels for agricultural products, open up the "last mile" of rural revitalization, and drive Guangxi, Jiangsu, Ningxia, Ningxia, Ningxia , Liaoning and other local villages have continued to develop local characteristic industries, leading the local people to the "fast lane" for getting rich and development.

In order to make consumers more intuitive to feel the beauty of the mountains, Wanjia made full use of new media to empower rural products, and help farmers increase their income through digital assistance methods such as live broadcasts and e -commerce to help farmers. Last year, through the live broadcast and cargo activities opened by the Wanjia APP online platform, it promoted the sales of products such as Crayfish in Honghu in Hubei and peach peaches in Longquanyi District, Sichuan.

2022 is the second year of the National Fourteenth Five -Year Plan, and it is also a key year for the connection between poverty alleviation and rural revitalization. The "Wanjiahuan Township Plan" continues to make a good vision with a good work, promotes revitalization with professionalism, and hopes to drive more good forces, inject stronger momentum into the revitalization of the countryside, create a beautiful country in the future, and continue to write more "Huanxiang Township Township "story.

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