New economy see 丨 The new format continues to enrich the "one -minute clock to the people's life circle" Chengdu community real -time retail orders rose rapidly 丨 Cover every day

Cover news reporter Zhang Yuexi

A few days ago, 10 departments including the Ministry of Commerce announced the list of pilot areas of the second batch of "cities in the city" in the country, and Mianyang City and Nanchong City were on the list. Based on the list of the first batch of pilot areas in the country in September last year, Sichuan has three regions in Chengdu, Mianyang and Nanchong City on the top of the country, ranking among the top in the central and western regions.

Beginning the first batch of lists, Chengdu has created a "one -minute clock to the people's life circle" for a full year. It is understood that over the past year, there are 215 new chain convenience stores in Chengdu, 33 comprehensive supermarkets, and 10 standardized vegetable markets. Brand chain stores account for 37%of the community business outlets, which drives social investment of more than 180 million yuan Essence The convenience and comfort of residents in the pilot area have been continuously improved, and the comprehensive satisfaction exceeds 90%.

On September 9, the China Chain Operation Association released the "2022 China City Convenience Store Index". The report shows that Chengdu's 24 -hour convenience store has the highest proportion, and 80%of convenience stores have achieved 24 hours of business, and night economic activity is evident.

After the successful selection of Mianyang and Nanchong this time, Sichuan Province will encourage physical retail companies to build new zero -supply relationships with information sharing, interests, and risks in the development model of the "one -minute clock". The next superior enterprise has carried out strategic cooperation to cultivate new retail market entities with online and offline integration and development.

With the support of a variety of policies, the prosperity of community retail has also provided the foundation for the rooting of the new format and the new model. The construction of the people's life circles has been bred and matured for a variety of community business formats such as instant retail, unmanned retail, and community group purchase. In the past year, young people can walk for 15 minutes to complete their living procurement, or they can buy goods from nearby supermarkets on their mobile phones.

▲ A convenience store specially set up a rider to pick up the goods, and takeaway riders go to the store to pick up the goods. Photography: Li Ming

According to data from the Retail platform Meituan, since September last year, the number of supermarkets in Sichuan has increased by 42%year -on -year, and the number of orders generated increased by 66%year -on -year. Compared with other regions, the number of Sichuan fruit stores has increased by 33%year -on -year, and the order volume increased by 50%, which is much higher than the national average.

Zhao Min, who lives in San Sheng Street, Jinjiang District, Chengdu, said that he usually worked too late to get off work overtime, and often could not catch up with the business hours of the vegetable market. Now she found that many vegetable market fruit stores are longer than before. More, "in addition to buying daily necessities, it is more convenient to buy flowers and fruits."

"From the perspective of platform data, the degree of convenience in the pilot areas is higher, and the consumption vitality is more vigorous." The person in charge of the takeaway platform introduced that the growth rate of the number of supermarkets in pilot areas is higher than 3 percentage points across the country, creating 40%of the country's nationwide Instant retail orders. According to statistics, each of the rider sent 10 instant retail orders, 5 from the surrounding supermarkets, two from community fruit shops, and 1 from flower shops.

Some insiders analyze that the physical supermarket area is limited, and mass products will be placed on the shelves. Instant retail has turned offline stores into mobile convenience stores, expanding the radius of the people's life circle. The local supply is supplemented, and the new scenario will release greater consumption potential.

"The people's life circle has accelerated the breakthrough and transformation of urban physical retail." The person said that since the construction of the people's life circle, the city's physical stores have been optimized and upgraded, and new models such as instant retail have continued to emerge. , All -weather service capabilities. As local local commercial entities continue to recover, urban residents will enjoy more and better services anytime, anywhere.

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