Lightning Deep 1 degree 丨 Hand -made event, Shandong is "too meeting"!

Qilu.com · Lightning News September 15th news is like the spring water of Jinan.

In September of Golden Autumn, the 3rd China International Cultural Tourism Expo and the first Chinese traditional craft conference opened in Quancheng. The two major venues of Shandong International Convention and Exhibition Center and Shandong Handao Exhibition Experience Center were carried out at the same time. The scale of 100,000 square meters of exhibitions, 11 major exhibition areas, and more than 2,700 exhibitors, focusing on creating innovative momentum, stimulating the high -quality development of the cultural industry, and jointly compiling the magnificent poems of the deep integration of cultural tourism.

Lightning News reporters learned that the theme of this expo is "Expo China Hand -Culture Sharing Cultural Brigade Festival", which is evident. In the Shandong International Convention and Exhibition Center, one of the main venues, the "China Hand -Creation Zone" will fully demonstrate the excellent hand -made brands and products of various provinces across the country, revitalize the traditional Chinese craftsmanship, and present a traditional culture and artistic feast while presenting a traditional culture and artistic feast for the audience. It also opens a broader inheritance path for the Chinese hand. At the same time, "Shandong Hand -made" will also make a group appearance to jointly create a "hand -made" event to help cultural tourism integration and development.

Create boutique hand -made, gather new kinetic energy

In the past few days, in the Jinan Tao Plastic Studio of Jinan, Wang Lingtao, the inheritor of Jinan Tao Plastic Skills, has been creating. The characteristic pottery works with different sizes and different shapes on the display rack are the vivid interpretation of traditional craftsmanship activation and innovation. By chance, after finding his talents in clay sculpture creation, Wang Lingtao turned from the chef to a handicher. In recent years, he has worked hard in the fun of Tao Plastics. He has produced the Q version of the Confucius statue, "The Analects of Confucius" food boxes, fair cups and other pottery plastic, which is loved by young people.

Comment out "Shandong Hand -made", show "Shandong Hand -made", and let "Shandong Hand -made" fire. In early March 2022, the 8 departments of Shandong jointly issued the "Shandong Hand -made Promotion Project Implementation Plan" to officially launch the "Shandong Hand -made" promotion project, focusing on promoting the "Shandong Hand -made" comprehensive momentum, better empowering the new era society in the new era Construction of doctrine modernization.

As a major province of traditional culture and traditional handicrafts, Shandong has a unique advantage of "hand -made". According to statistics, the number of national non -heritage projects in Shandong Province ranks second in the country. In the catalog of traditional technology revitalization projects, 20 projects in Shandong Province have been announced by the Ministry of Culture and Tourism as the first batch of traditional crafts for traditional crafts; from the perspective of industry, as of March this year, Shandong has various traditional process companies and business industries. There were 1.19 million households and more than 35 million directly employees.

Make full use of Shandong's excellent traditional cultural resources, innovate and develop new formats, new products, and new models, and comprehensively promote the upgrading of traditional industries. Continuously enhanced, the "Shandong hand -made" industry's new kinetic energy has been concentrated, and industrial benefits have initially emerged, and it has become a powerful engine to promote the "two innovations" of excellent traditional culture.

As one of the typical development of Linyi Geographical Sign and Industry, "Lintai Liu" has a long history of history. In recent years, through innovative technology, development of new products, extending chains, and strengthening e -commerce, "Lintongliu" has developed from the original simple labor -intensive traditional industry and developed into a new creative new model integrating planting, processing, and exports. Industrial system. At the same time, by giving full play to the gathered role of the willow industry, the poor households with labor capabilities have participated in employment and entrepreneurial training such as willow planting, weaving skills, and e -commerce marketing to promote the deep development of industrial poverty alleviation. At present, Lintong has built more than 2,000 willow processing sites in the town and villages, which directly drives nearly 100,000 farmers to employment, covering more than 7,000 poor personnel, and the per capita income of the Liu editors is over 10,000 yuan. "The Road to Elimination of Poverty Alleviation" has gradually developed into "the road to revitalization of Liu".

In addition to Lintai Liu, the "Shandong Hand -made" project also brought the shadow, Lu embroidery, noodle plastic, leaf carvings, carved porcelain, black pottery and other high -quality traditional handicrafts. Culture and traditional handicrafts have given new vitality. Nowadays, with the continuous advancement of the "Shandong Hand -made" project, it has become an important measure for Shandong to implement the "two innovations" and unswervingly follow the road of cultural self -confidence in the new era.

Photo/non -genetic inheritor Yang Jinbang (left) shows the "Lintong Liu" non -genetic skills. (Data map)

To hold a grand event, Xing a industry

Turn off the brands of hand -made and pass on the good sound of traditional Chinese craftsmanship; promote the integration of cultural tourism and promote the "two innovations" of culture, and achieve "double improvement" of economic and social benefits. It is understood that the highlights of this exhibition are now on highlighting "Chinese hand -made" and "Shandong hand -made". From the perspective of the industry, the cultural tourism industry from all over the country and the world, the great coffees, outstanding craftsmen, and exhibitors from all over the country to show the Chinese hand -made colorful culture. "Smart Spark" is a large pattern and integration of the development of hand -made industries.

"In the first two sessions of China International Cultural Tourism Expo, Zhangqiu District has actively participated. This year, we have a branch venue -Jinan Overseas Chinese Town Happy Capital. It is an important carrier for Zhangqiu District to implement culture. "It is understood that there are more than 100 non -heritage projects in Zhangqiu District, Jinan City, and will show the best hand -made products to show it to tell the profound cultural stories of Zhangqiu for the four seas.

Flower baskets, storage boxes, weaving bags ... A reed, after a dozen processes such as reeds, peeling, reeds, beating, editing, and swinging. Practical various types of crafts. At this expo, Shandong Huanglanhui Technology Co., Ltd. set up a special booth to bring the large dock reed in Guangrao County, Dongying City to the exhibition site, so that the non -heritage technique that had passed on the 600 -year -old " Fingertips economy. This confidence is inseparable from Shandong in recent years in promoting the integration of cultural tourism.

From the initial "Shandong Cultural Industry Expo" and "Shandong Cultural Industry Expo Fair" to the first "China International Cultural Tourism Expo" in 2020, and then to the normalized expo, from 2006 to the current September of each year, from 2006 to In 2022, this increasingly professional and international high -energy platform has witnessed the pace of reform and development of Shandong's cultural industry and integration of cultural tourism, and shows the open posture of Shandong to embrace a broader stage.

For example, this expo has two major venues: Shandong International Convention and Exhibition Center and the "Shandong Hand -made" display experience center, and set up 20 branch venues in Jinan City. Establish 5 major platforms for online transactions, project investment, live broadcast, service exchanges and promotion.

The Chinese handbuilding area, along the yellow hand exhibition zone, the international hand -made exhibition area, the "Shandong Hand -made" comprehensive exhibition area and the preferred 100 boutique exhibition, the "Shandong Shouwen" rural rejuvenation exhibition area are set up in the Shandong International Convention and Exhibition Center. A large number of international and domestic boutiques, and focus on the launch of the "Good Pin Shandong · Souvenirs" area, showing the cultural connotation of "good product Shandong"; the newly built "Shandong Hand -made" display experience center is located at the core business of Quancheng Road, Jinan City. The circle is the "Shandong Hand -made" cultural center jointly created this year. , Purchased, playable, and experienced hand -made "net red punching land".

Confidence also comes from the holding of each previous Cultural Tourism Expo, which has brought an obvious boost effect to the integration of cultural tourism.

According to statistics, the 2nd China International Cultural Tourism Expo held in September last year, the exhibition scale, the number of exhibitions, the number of activities, the amount of transaction, the effect of the transaction, the promotion effect, and the number of live -and -live goods were the highest. Among them, the total transaction volume reached 437 million yuan, an increase of 20.2%over the first session. The on -site transaction value was 2.10 million yuan, an increase of 10.5%from the first session; the first new cultural and creative brand "Shandong Hand -made", which was launched for the first time, showed various "hand -made" boutiques on the spot, which was loved by tourists and praised exhibitors ... It is not difficult to see that this "transcript" is not difficult to see that Shandong Cultural and Tourism has a strong development momentum and the new kinetic energy of cultural tourism is surging in the Qilu land.

The cultural tourism industry is one of the "top ten industries" in Shandong. In recent years, the Shandong Provincial Party Committee and the Provincial Government attach great importance to the development of cultural and creative industries, and have introduced a series of policy measures in cultural tourism, cultural, technological, cultural finance. In order to accelerate the realization of the goal of cultural strong provinces. In 2021, the province's cultural industry has a good development momentum. The number of cultural enterprises above designated size in the province reached 2,782, achieving operating income of 615.24 billion yuan, an increase of 24.4%over the previous year, and 8.4 percentage points higher than the country. This year, Shandong has specially formulated and introduced the 2022 action plan of the cultural tourism industry, and proposed to promote the industrial ecological innovation and accelerate the development of key areas such as Shandong Shengzheng and R & D Cultural Tourism. It is necessary to promote the transformation and upgrading of the tourism industry, enrich the business system of tourism products, stimulate cultural and tourism consumption potential, and strengthen the influence of the "hospitality Shandong" brand.

In the event of a grand event, Xing a industry. The 3rd China International Cultural Tourism Expo and the first Chinese traditional craft conference were held at the same time. It is not only a platform to show the development results of the integration of cultural tourism in Shandong, but also the window of the world to understand Shandong and Shandong. Let us see another important measure for Shandong to further promote the development of high -quality inheritance of traditional craftsmanship.

"This expo is a centralized promotion and concentrated review of the" Shandong Hand -made "product and project. It is a veritable 'hand -made festival' '. The director of the Provincial Copyright Bureau Bi Sidong said.

Focusing on promoting the creative transformation and innovative development of the excellent traditional culture of China, it focuses on the new world of integration of cultural tourism. At present, the work of "Shandong Hand -made" has been included in the key task of strong province construction determined by the Twelfth Party Congress of Shandong Province. We look forward to the comparative advantage of a cultural tourism event in which the Time and Terminus and the Cultural Tourism Fair, giving full play to the comparative advantage of Shandong's "humanistic and fertile soil can be deeply cultivated", comprehensively displaying outstanding hand -made enterprises and products from all over the country and overseas, and promoting cultural tourism investment, cultural consumption, cultural consumption While the cultural communication, while promoting the creative transformation and innovative development of the excellent traditional culture of China, it helps to write a new chapter of the "Shandong Story" of the integration of cultural tourism.

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