Chongqing Laoshan C2M Digital Economy Innovation Center and Overseas Shoes Design Aesthetics Center officially released

Cover news reporter Li Maocca

On September 14, the 7th Sino -French Brand Summit Forum was held at UNESCO (Paris). This forum continues the theme of "the national tide", combining the top design and fashion trends in Europe, and through the innovation cooperation of consumer goods to create a dialogue, classic and innovative integration of Chinese and Western aesthetics.

Seventh Sino -French Brand Summit Forum.

At the forum, the Laoshan District of Chongqing, as the "Western Shoe Capital", joined hands with the industrial Internet, Alibaba design, and the top European designer representatives. Shan C2M Digital Economy Innovation Center and Overseas Shoes Design Aesthetics Center "project.

Chongqing Laoshan Overseas Shoe Design Aesthetics Center is based on the C2M digital economy innovation center, focusing on key links such as new product design, manufacturing, management, and public services of the consumer goods industry such as the shoe industry to link the two ends of the industry and trade to form product design, and product design. The development atmosphere of the factory sharing and production and sales collaborative development.

At the same time, build a full -link service of cross -border e -commerce, and use Feixiang Industrial Internet and Alibaba to design digital transformation capabilities on the corporate side, and use the international design concept and first -class ability of European outstanding designers to continuously optimize, gather, and release their advantages Industrial resources, comprehensively promote the digital transformation and upgrading of Laoshan's shoes industry, helping Laishan Shoe Industry products abroad and global.

Feixiang Industrial Internet has pushed Alibaba Design Work Station to be listed on Laoshan by integrating the ecological resources of Alibaba Group, which will be the first time that Alibaba Design Station is listed in China. On the one hand, it introduces excellent international design resources to China and empowers Chinese companies; on the other hand, leading domestic excellent design products to overseas, helping the national tide to go to the sea, and realizing the internal and external dual cycles of design.

Zhang Chuan, deputy head of the Laoshan District of Chongqing, said that through the landing of Chongqing Laoshan C2M Digital Economy Innovation Center, it continued to broaden the innovation development path of the fashion shoes industry, showing the role of Laoshan's shoe industry in a larger pattern, so that the "Western China shoes The title of "the title is famous at home and abroad. Chongqing's shoe industry products are global, and China's" shoe industry "charm blooms in every corner of the world.

Alibaba Vice President Yang Guang said that he hopes that the design digital projects of Laoshan Industry will become a benchmark, forming a copy of the innovative model to help China complete the digital upgrade.

Mu Kin Kong, general manager of Feixiang Industrial Internet, said that the establishment of Chongqing Laoshan C2M Digital Economy Innovation Center will closely integrate international aesthetics with Chinese manufacturing, and use international design concepts and digital ability to shape first -class shoe brands. Let Laishan Shoes industry go abroad faster.

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