2.28 billion yuan! "6 · 18" Shopping Festival, Mianyang's online retail "transcript" was released →

Yunhao e -commerce sales are 192 million yuan, Sichuan Shu old flavor sales are 7 million yuan, Magnesium technology sales are 6.5 million yuan, St. Dile Village is expected to sell 6 million yuan, Shi La's sales of 4.9 million yuan ... On June 19, the reporter learned from the Municipal Bureau of Commerce that during the "June 18" period, the retail sales of the city's online retail sales of 2.228 billion yuan.

In recent years, the "6 · 18" shopping festival has developed into the National Online Shopping Festival with the "Double Eleven". This year, the e -commerce platforms are fully deployed, and the firepower of activities such as pre -sale, full discounts, and live broadcast of goods are fully opened. "'6 · 18' Our city vigorously develops 'online drainage, physical consumption' model." The relevant person in charge of the Municipal Commerce Bureau told reporters that with the support of 13 consumption measures in our city, various market entities actively participated in the "return blood" , Steady for consumption of goods and services, online and offline resonance, leveraging the "new space" of consumption growth, and giving full play to the leading role of consumption on the traction of the economic cycle.

According to statistics, during the "6 · 18" period, Mianyang's online retail sales achieved 2.228 billion yuan, an increase of 16.34%year -on -year, which was 12.94 percentage points from May. In the industry structure, the retail sales of physical types achieved 1.758 billion yuan, an increase of 18.79%year -on -year, a 6.88 percentage point from May, accounting for 78.91%of the overall network retail sales. , Accelerated by 18.87 percentage points from May, accounting for 21.09%of the overall online retail.

The reporter learned that this year's "6 · 18", the platforms with the east wind of various platforms with the theme of "producing land treasures" were used to further increase agricultural subsidies. Rural e -commerce growth was accelerated. Greed up. "This time, many platforms such as JD.com, Tmall, and Pinduoduo focused on rural industry belts, joined hands with new farmers to create a special farmer, and through rich rural short videos and live broadcasts, bridges were set up between rural goods and consumers. It also allows more high -quality products in the countryside of Mianyang to be seen. "According to the person in charge, during the" 6.18 "period, the city's rural areas achieved 556 million yuan in network retail sales, an increase of 13.75%, and accounted for among the overall network retail sales. Compared with 24.96%.

At the same time, the demand for family life necessities has increased, e -commerce platforms have given full play to their own advantages, opened up direct supply of quality agricultural products, and directly mining and direct sales supply. While ensuring the orderly supply of agricultural products, they also set up export bridges for agricultural products. "Green and high -quality agricultural products are sold strongly. Eggs, jasmine tea, honey and other categories are the most hot -selling categories." The person in charge said that this "6 · 18", Mianyang's agricultural product network retail sales of 87 million yuan, a year -on -year increase of 22.56 %.

"Each platform focuses on consumers different lifestyles and consumer scenarios. Through interest in interest, scene shopping guide, etc., to meet consumer diversification and personalized needs, and provide the public with a more accurate and warm consumption experience." This is responsible for responsibility People told reporters that Mianyang's physical network retail sales achieved 1.758 billion yuan, an increase of 18.79%year -on -year. In the industry, 3C digital, food care, and mother and infant supplies ranked among the top three, and realized online retail sales of 1.082 billion yuan, 266 million yuan, and 109 million yuan, and the industry accounted for 61.53%, 15.10%, and 6.20%, respectively.

In addition, this year's "June 18" coincides with the Dragon Boat Festival, and it will start in the summer. During the "6 · 18" period, the retail sales of service -oriented networks in our city achieved 470 million yuan, an increase of 7.98%year -on -year, which was 18.87 percentage points from May. From the perspective of the industry, the retail sales of online catering networks have achieved 212 million yuan, and "takeaway+self -mention" has become a popular choice; online tourism network retail sales have achieved 158 million yuan. The package of the travel time is enthusiastic about consumers.

(Reporter Zhao Yan/Visual Mianyang Data Map)

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