Duoduo data shows that women's agricultural purchasing power is twice the number of men's cities in Shanghai

Autumn is the harvest season. This year, autumn is about to be more than half. Which "gains" can capture people's hearts?

The "Super Fruit" list released by the 4th "Super Agricultural Festival" shows that in the early autumn, high -quality fruits such as Sunshine Rose, Zhouzhi Kiwi, Tianshan Snow Lotus Fruit, Zhangzhou Lixi Honey Pomelo, Thai frozen durian and other high -quality fruits were sold hot. Among them, Sunshine Rose, Cixi Honey Pomelo, and Thai frozen durian are all on the list of Pinduoduo Agricultural Festivals for the first time.

▲ During the fourth "Super Agricultural Fair", the top ten fruits best -selling list. Figures ｜ Qu Brother Qu

In addition to the "fruit plate", the Chinese people's "vegetable baskets" and "rice bags" mainly depend on major main products such as central and north. The food, vegetables, and fresh products that enter the "Super Agricultural Festival" best -selling list have been "contracted" by Shandong, Liaoning, Hebei, Shanxi, Anhui and other production areas.

Who have these "Chunhua Qiu Shi" captured? The "Super Agricultural Fair" consumption report shows that Guangdong and Shanghai have become the provinces and cities with the largest number of orders, while users in first -tier, new and second -tier cities have supported half of the total orders. It is worth mentioning that women still have the dominant power of agricultural consumption, and they bought 68%of their orders.

The Agricultural Carrown Festival is a consumer IP launched by Pinduoduo. It has been held for four consecutive sessions. The current "Super Agricultural Fair" standby time that ended on September 13 reached 24 days, radiating nearly 2,000 production areas, covering 200,000 primary and deep -processed agricultural products in the country, and over 100,000 agricultural stores.

Sunshine rose becomes the hottest single product.

"This is a tulip tail, which is made into catfish dumplings, which is particularly delicious. When the elder brother is leaning tonight, you will be freshly shipped early in the morning." On September 13th, the post -80s new farmer Xing Mengjie insisted on the first 4 hours a day for at least 4 hours a day. For 24 days, he appeared in the camera with an iconic smile on time. He also entered the mirror together with the Jiangsu Lianyungang Harbor Harbor and the fishing boat stopped by the shore.

▲ Xing Mengjie in the live broadcast.

In early August, Xing Mengjie, who had sold the sea moss for 3 years on Pinduoduo, decided to bring his brother and brother to the live broadcast of agricultural goods. They have a clear division of labor, the boss goes to the sea, the second child lives, and the third child is a small assistant who does not appear. In the past, the seafood caught by the elder brother was usually sold to a fresh boat, at least 3-4 hands in order to reach the hands of consumers. Today, they directly enter the live broadcast room, realizing the "direct connection of production and consumption."

"Three -two links", "Family people are fighting fast" ... In the screen, Xing Mengjie still sells squid, fish, shrimp and other well -known Yellow Sea, but uses the way of drinking in the live broadcast era. Moreover, every time he is linking, he usually asks the time price of the "little assistant" on the day, and then consult the price of the fans. Finally, the price retains the fun of "bargaining" in the traditional fish market.

During the agricultural festival, thanks to the "Baicheng Plan" resources tilt, this grounded live broadcast store sucks nearly 60,000 powder, and a total of more than 2 million live viewers have achieved the small goals set by Xing Mengjie. Most of them.

The "Encyclopedia Plan" is a live broadcast project recently launched by Pinduoduo, and it is also one of the important starting points of the Super Agricultural Fair. Since August 21, the "Encyclopedia Plan" has penetrated into Jiangsu, Shandong, Anhui, Jilin and other provinces. Through live training, traffic support and other measures, new farmers are encouraged to enter the live broadcast room to display, promote products, industries and production areas.

The new gameplay of the "Encyclopedia Plan" combined with zero commissions, tens of billions of subsidies, and 10,000 groups of agricultural products, and tilted. During the "Super Agricultural Festival", a group of "super single products" stood out.

▲ During the fourth "Super Agricultural Festival" of Pinduoduo, non -fruit agricultural products are sold well. Figures ｜ Qu Brother Qu

Data show that sunlight roses, Qingdao prawns, Panjin rice, Biwi pomegranate, Dali winter dates, Beibei pumpkin, Zhangjiakou glutinous corn, Wudeli flour, Shanxi Huang Xiaomi, Anhui Liyang earth egg and other landmarks or brand agricultural products The best -selling list of "Super Agricultural Festival", more than half of which products have accumulated a total of more than 100,000 orders. Moreover, the Eggs and Pomegranates of Layang Tu are also the best -selling hot products at the last agricultural festival.

Agricultural goods consumer women's purchasing power is strong in Guangdong's consumer power nation first

Focus on fruits. Sunshine rose grapes, pomegranates, Panzhihua mango, Dali winter jujube, Luochuan apple, Zhouzhi kiwi, Yunnan honey oranges, Tianshan snow lotus fruit, Zhangzhou Lixi honey pomelo, Thai frozen durian enters the super single camp. Among them, the "light luxury fruits" such as Sunshine Rose Grape, Zhangzhou Lixi Honey Pomelo, and Thai frozen durian are on the list for the first time.

▲ Sunshine roses, the hottest grapes of golden autumn. Weijiang | Photo

"This year's honey pomelo, the quality is the best in recent years." Yang Sizhi, a new farmer in Fujian, told reporters that the continuous rainfall in the first half of the year gave fruit trees and grapefruit sufficient water, and the continuous high temperature and regular rain in the second half of the year made grapefruit again. Sweet and tender.

One side of the soil and water raising one fruit. From the perspective of the place of production, the "Fruit's largest province" has contributed the three major explosive products of Dali Dongzao, Luochuan Apple, and Zhouzhi Kiwi in the hot list.

In addition, in the "farmland cloud fight" model, more people have eaten niche fruits in the ravine. Yunnan Tianshan Snow Lotus Fruit has previously entered millions of households with the help of Pinduoduo and other online platforms. favorite.

Wo Ye's thousands of miles talk in harvest, and consumption helps farmers at the time. Who are the superon agricultural festivals that support the "Nanguo North Food" directly connected to nearly 900 million platform users?

Data show that during the event, the consumer group of agricultural products showed a younger trend, and consumers under the age of 35 accounted for more than 30%. At the same time, female consumers accounted for 68%, more than twice the men's. ▲ Pinduoduo's fourth "Super Agricultural Fair" product consumption ranks among the top ten cities.

▲ Pinduoduo's fourth "Super Agricultural Festival" product consumption ranks among the top ten provinces. Figures ｜ Qu Brother Qu

According to the region, Guangdong, Zhejiang, Jiangsu, Shanghai, and Shandong became the top five provinces (municipalities) in the top five orders. Beijing, Henan, Hubei, Sichuan, and Anhui followed closely. In the ranking of urban purchasing power, Shanghai, Beijing, and Shenzhen ranks among the top three, and Dongguan, Wuhan, and Chengdu are among the top ten. Users in first -tier, new first -tier and second -tier cities have bought a share of more than 50%of the total order.

"The Super Agricultural Fair is a window for observing the changes in agricultural products. The reason why these products on the list are widely sought after, not just relying on the breakthroughs of varieties and planting technology. The innovation of sales methods is also one of the important factors." People said that in the "Chinese Farmers Harvest Festival" just opened, the platform will continue to support more quality agricultural goods to fly out of the mountains, walk out of the plateau, leave the village into the city, and move towards the market. trust.

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