Pwa Yongdao Report: Chinese consumers are willing to pay for attractive domestic products brands

PricewaterhouseCoopers released on September 15 The "Global Consumer Insight Investigation China Report in 2022 -a new pattern of retail and pioneering growth" report pointed out that the rise of new life and working models affects Chinese consumers' consumption Methods and habits, they are re -adjusted the expenditure category, willing to pay for attractive domestic brands, and have higher expectations for personal privacy, ESG strategies for brand vendors.

According to the PricewaterhouseCoopers survey, 44%of Chinese consumers are expected to increase food grocery expenditures in the next six months, and more and more interviewees are expected to reduce non -essential expenditures, such as fashion products, health and beauty, and beauty, and as well as Consumer Electronics.

The report pointed out that Chinese brands are increasingly attractive to local consumers. Compared with last year, 45%of Chinese interviewees said that they are more inclined to buy domestic brands and increased by 10 percentage points, while interviewees have decreased (33%) for domestic brands and foreign brands.

The report also shows that protecting personal data is still the primary factor affecting brand trust. 51%of them (7 percentage points lower than the world) interviewees said that protecting personal data is the most critical, followed by the brand's ability to meet expectations (50%), and providing new, pleasant and innovative products / services (47% To.

The report proposes the four new normal of reshaping the Chinese consumer market, including deep changes in consumer thinking and behavior, re -focusing important brand value, new supply chain layout to subvert consumer models, Yuan universe and future store transformation.

Ye Yan, the supervisor partner of the Chinese consumer market industry in PwC, said: "Consumers are re -adjusting the consumer model to adapt to the changes brought about by the current global economic and market fluctuations. Structural trends change. The current challenges facing the deficiencies of the company's business strategies and execution are exposed. The traditional business methods will no longer be effective. In the future New normal, it is recommended that brands and retailers take more aggressive measures to integrate flexibility and toughness into its business model to achieve sustainable growth. "

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