Chinese brand: not only to see not only far, but also to choose

In recent years, the world pattern has changed dramatically, and trade barriers have continued to intensify. Enterprises must change the general trend. It turns out that mastering core technology has a vital strategic significance for a company.

In the infant formula industry that has attracted much attention, the key core technology is not to come, buy or discuss. Only by relying on innovative research and development and controlling core technologies in your own hands can we fundamentally guarantee the healthy development of enterprises and industries. This company with long -term value insight is Feihe.

On May 23, 2022, Feihe was successfully approved for milk iron protein production. This milk iron protein automation production line uses advanced layer of layer -by -filter technology, realizing the extraction and protection of lactatin, the technology is completely nationalized, and the problem of key raw materials is monopolized by foreign raw materials.

Leng Youbin, Chairman of Feihe, once admitted: "Doing professional things, really serving consumers solidly, and truly allowing consumers to experience the value of your products. At that time It is necessary to choose to do the right, difficult things, and do time to accumulate with a firm determination and tenacity.

This year marks the 60th anniversary of Feihe. It still adheres to innovative research and development, builds a brand moat, and has continuously promoted the development and progress of the industry.

Flying crane factory

Do the right thing: firm innovation "breakthrough"

Charles Handy, a well -known management thinker, has proposed the theory of "the God of Management" to describe the business style of different enterprises with the Olympus gods in Greek mythology, and divides it into: Zeus, Apuba Luo type, Athena type and wine god shape.

Four gods symbolize four distinctive corporate culture: Zeus, the king of the gods with individualist charm; Apollo, who advocates the level and order of the level; Russia.

Among them, Athena is the patron saint of technological innovation and research and development. Before the dilemma comes, companies with the characteristics of Athena will not hesitate to choose "doing the right thing". This type of enterprise uses rationally thinking about the essence of issues, and through technological innovation as a means of breaking the situation, its accumulation is strong, and its innovation comes from the strategic values ​​of long -termism, and thinks that users create value as the underlying logic.

In fact, the firm personality of Athena -type enterprises coincides with the corporate culture of Feihe.

Taking milk iron protein as an example, there has always been some key raw auxiliary materials in the Chinese infant formula milk powder industry, especially the raw materials such as milk iron protein, milk powder, etc., which have long been "subject to people." Feihe is the same as the industry's pioneer. At the same time, it is also understood that the localization and independent control of the core technology of the key raw materials are the key issues that need to be resolved in the development of the dairy industry in a large country.

Xie Qinggang, deputy director of the application technology department of Feihe Research Institute, introduced that milk iron protein is an important active protein for breast milk and is called "the first immune line of health."

At present, the world's milk iron protein is mainly extracted from by -products producing cheese, and the technology of extracting high activity and high -purity milk iron protein is more difficult. Because Chinese companies have not mastered related industrial production technology, they can only rely on imports, which has caused milk iron protein to be the "scarce resources" of the Chinese infant formula milk powder industry.

Especially in 2017, Xie Qinggang recalled: "The country has released a new national standard, and the purity of milk iron protein has increased from 90%to 95%. More than 3,000 yuan per kilogram, once rose to more than 30,000 yuan. Some small companies stopped production from raw materials because they could not purchase raw materials. "

Xie Qing just said frankly: "For SMEs, even if the national standard has not changed, if the supply of raw materials is limited, the product is possibly pushed away at any time. Especially when the industry is promoted by the industry It is necessary to re -adjust the recipe and register. The shortest cycle takes one year, and the product may be "dead '."

Feihe milk iron protein production line

Feihe's research on milk iron protein production technology is no longer just a simple business behavior.

In fact, from the perspective of market supply, Feihe does not have to invest hundreds of hundreds of funds and several years to do raw materials research and development. Because of the current scale of Feihe's materials, even if the overall supply of the market is tight, international suppliers must first guarantee the delivery of large orders.

However, from the perspective of the overall development of China's dairy industry, in the face of the impact from the shortage of raw materials, Leng Youbin, a technical engineer, has the genes of scientific research. Only the core production technology of iron protein can truly get rid of the dilemma of the company's "stuck neck", and can truly promote the healthy development of China's formula milk market in the future.

More importantly, the extraction technology of milk iron protein is the basis for the extraction of protein raw materials. It is possible to extract other functional proteins based on this in the future, such as bone bridge protein and immunoglobulin. Mastering this technology has a vital impact on the future development of China's dairy industry.

As early as ten years ago, Feihe was determined to choose a large number of manpower and funds for core raw materials development. More importantly, as a sense of responsibility as an industry pioneer.

Difficulties: Tough scientific research "lid -brave"

Leng Youbin often said: "As a traditional industry, the most important thing is to bear loneliness, especially in research and development." In fact, looking at those companies with the characteristics of Athena, they just have the "bench willing to sit on Ten years of cold "tough quality. It can be said that the innovative genes of the Athena -type enterprises in Feihe's bones have made it a "loneliness" who has a look forward to the industry. Here, "lone" means that when the industry goes, Fei He must not forget but make up for the shortage. When facing the dilemma, he can take the lead in seeing the key to cracking the dilemma; After that, whether there is still the courage to give up the interests of the front of you, to face the difficulties through innovation, and choose the courage to "do difficult things".

For example, when the industry's head brands are scrambling to broaden the channels and grabbing cakes with melon market, Feihe decided to continue to invest a lot of funds to create industrial clusters. In 2006, Feihe started to build a "Golden Milk Source Belt" at 47 degrees north latitude to build a thousand -headed dairy ranch, build an industrial cluster covering agricultural and animal husbandry workers, and fully build a full -scale high -quality entire industry chain model.

From the perspective of Feihe, if you want to obtain long -term development, you must have absolute control of the quality of your own products, so you must have your own milk source. Although it is known that the risk of self -built ranch is high and the cycle is long, Feihe is still in trouble, and it has made huge sums of money to hire well -known experts in the world to explore a new industrial model.

Feihe believes that only the guarantee of quality can create value and significance for consumers. Such "operation" made many people in the industry feel "incredible" at the time, but in the future, Feihe became the domestic infant formula brand with high -quality milk sources earlier in China.

"There is no trick to be infant milk powder. You have to make the foundation honestly. Without a good source of milk, you cannot produce good milk powder, so you must build a practical industrial cluster. The tough personality is undoubtedly revealed in the culture of Feihe, and this kind of tenacity is also reflected in the development of milk iron protein.

Guan Haizhou, a senior craft equipment engineer of Feihe, is responsible for Feihe's process design in the development of milk iron protein.

After the laboratory debugging was successful, Guan Haizhou and his team also needed to complete the industrial transformation of R & D results. After all, laboratory levels are limited, and the batch production on the assembly line is the scale of thousands of liters. "The foundation of the laboratory is equivalent to the base of the pyramid. On this basis, we must also optimize on -site through derivation and calculation. Repeat and debug on the equipment. In the process of large -scale production, repeatedly accurate the value according to the basic data. In order to improve the purity, activity and extraction rate of milk iron protein, "Guan Haizhou said.

Sometimes the appropriate material for the core equipment needs to be tested and experimented by thousands of times, which takes more than 1 year. He frankly said that in fact, the entire production and development link of lactatin was repeatedly tested and commissioned during the groping, and finally achieved the "excellence" of the data.

Feihe always believes that technological research and development must be difficult to get up to earth, invest a lot of funds and manpower, and boldly assume that careful verification can be used to cause qualitative changes.

Do what it takes to accumulate: the resolute industry "pioneer"

"You can't loosen in one breath." During the 60 -year development process, Feihe recognized the significance of technological innovation more soberly than others. Feihe began to deeply cultivate the industrial layout in 2006. This strategy eventually made it "kill a blood path" under the surrounding circle of foreign capital, and continuously strengthened its differentiated fortress.

When asked why the development of Feihe was so stable, Leng Youbin once said humblely: "It is mainly good luck, followed by the foreseeableness of the enterprise." In fact, in the face of each test, Feihe will lay out in advance, and the Feihe will be deployed in advance. Do "pre -war preparation". The "foreseeableness" that Leng Youbin said came from his deep insight into the industry as a "old dairy man", but also from his awe of the dairy industry from the heart.

In Leng Youbin's view, since "foresee", you must prepare early. It is because Feihe is good at "being a friend who is a time" to face dangerous accumulation in the industry. This is the case for the construction of milk sources, as is the innovation and development of product technology.

In fact, the technical exploration of milk iron protein has also experienced a long journey, and non -"resolute personality" cannot do it. As early as ten years ago, Feihe continued to prepare technical research and industrialized exploration around the core raw materials of infants and young children's formula milk powder production to achieve the autonomous control of the original ingredients of infantile powder. Enterprise situation.

In 2011, Feihe and Northeast Agricultural University and other units began research on dairy protein concentration and milky separation protein processing technology.

In 2012, Li Yunlong, the head of the construction of the Feihe dehydration emulsion powder project, and his team, based on the aforementioned research, completed the industrialization of dehydration and emulsion, and built the one of the few normally operating dehydrated emulsion in the past ten years. Clear production line;

In 2014, the development of dairy protein concentration and milky separation protein processing process was successfully developed, which solved the key technical problems of the localization of milk base materials. The overall developed 13 milk -based products.

In December 2018, Zhu Beifei, an academician of Feihe and the academician of the Chinese Academy of Engineering, established the first Chinese -academician workstation in China, developed 6 related products in two years, and explored the technical route of the industrialization of milk iron protein.

Flying Crane Dairy Engineering Academician Workstation Establishment

In 2022, Feihe once again completed the industrialization of milk iron protein in the industry. After more than ten years of overcoming difficulties, Feihe from technical reserves to industrialization capacity building has achieved independent control of domestic brand key raw materials production technology. At the moment when the global epidemic situation is severe and the international situation is complex and turbulent, Feihe has achieved independent grasp of the core ingredients of baby powder, which is of great significance to maintain the stability of the dairy chain supply chain and help achieve the domestic cycle of the dairy industry. This is not only the interpretation of Feihe's characteristics of Athena -type enterprises, but also live up to the name of the "pioneer" of the industry.

Today, in terms of scientific research and innovation, from the research of breast milk to the entire industry chain, Feihe has formed a virtuous circle of results output, technology landing, and product iteration. "Without innovation, the motivation is insufficient. But the innovative things are very energetic and mental. Think about it." In Xie Qinggang's eyes, Feihe provides an open platform for scientific research breakthroughs. Cranes will give opportunities, funds and resources support, which is not what other companies in the same industry can do.

In the past 2021, Feihe's research and development investment reached 430 million yuan, a significant increase of 60.5%year -on -year. During the reporting period, Feihe published 39 papers in authoritative journals at home and abroad, conducted 2 clinical trials of scientific research, obtained 105 authorized patents, and participated in the formulation of 12 national, industry and team standards.

Summary of Feihe's scientific research results in 2021

Geng Chi, a supplier of the core equipment of Feihe milk iron protein production line: "Real raw materials development and real dairy products are very time -consuming and labor -intensive. As far as I know, only Feihe is walking firmly before this one before this one is firm People have never been involved in, correct and difficult roads. "

In fact, whether it is the comprehensive application of milk iron protein technology or the deeper exploration of raw material research and development technology. With the improvement of national standards, who can master the core technology first, solve the problem of the "card neck" of the industry, and promote the innovation of the industry model. Who can lead and change the ecological structure of the entire Chinese dairy industry.

In Geng Chi's opinion, China's dairy industry needs a brand with responsibility to stand up, using R & D innovation as the starting point for breaking the situation, enhance the added value of the upstream and downstream of the industrial chain, and lead the high -quality development path of China's dairy industry and even the Chinese food processing industry. Essence

In Feihe, we clearly see the persistence, responsibility and responsibility of the industry pioneers with the characteristics of Athena. As Leng Youbin said: "In terms of R & D, we don't look at the short -term, in front of our eyes, Feihe firmly chooses long -term and strategic planning and investment for products, industry, and consumers."

It turns out that Feihe is using scientific research and innovation to shape the value of the brand and the future of the industry.

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