Leading high -end sauce wine, chair
Author:Global Times Time:2022.06.21
On June 19, the 10th anniversary of the "paying tribute to Chinese companies" and the night event of the chairman brand and the chairman brand night event was held in Guizhou.
Li Wu, chairman of Renhuai Sauce Wine (Group) Co., Ltd., said on the spot: "Ten years of wind and rain, chairman wine continues to deeply cultivate high -end markets, has a solid market foundation and a large number of high -end customer groups. It has grown into a high -end sauce brand with certain influence. "
Li Wu, chairman of Renhuai Sauce Wine (Group) Co., Ltd.
On the tenth anniversary of the chairman's liquor listing, the chairman of Guizhou reached a strategic cooperation with Renhuai Sauce Wine Group. In this regard, Li Wu said that the two parties have a strong union, sharing resources, and close cooperation in the fields of brand building, consumer cultivation, cultural promotion, market operation, channel construction, and excellent business support. The faster and better development has laid a solid foundation, injecting a strong motivation to achieve the "five three" strategic goals for Renhuai Sauce Group, and contributes to the stability of Renhuai sauce wine industry.
Cai Fangxin, Chairman of Guizhou Chairman Wine Industry Co., Ltd.
Cai Fangxin, chairman of Guizhou Chairman Wine Industry Co., Ltd., said that over the past ten years, the chairman's wine industry has not changed its original intention, strictly adhering to the traditional sauce brewing process, and is committed to creating leaders of mid -to -high -end sauce wine brands and leaders of Chinese business custom wine. , Winnamed "National Quality Trusting Products", "Public Trusted Brand of the Year", "Top Ten Trustworthy Brands", "China's Most Investment Potential Sauce Brand", "China High -end Business Wine Brand", "Top Ten New Famous Wine of the Year" and other honorary titles Essence At present, the brand value of the "Chairman" has reached 12.105 billion yuan.
What are the advantages and development secrets of Chairman Jiu? The first is the advantage of the production area. The chairman's wine is produced from the core production area of Chinese sauce and white wine (Ren Huai). Due to the restrictions of environmental geography and other conditions, the annual saturation capacity of the Renhuai production area in the future is far from meeting the market's demand for high -quality sauce wine. As a high -end sauce wine, the chairman's wine takes the lead in resources. It is reported that the chairman's wine plan has only 2,000 tons, 50 barcodes, and 500 dealers.
The second is the quality advantage. In the bearing area where the chairman is located, you can enjoy four natural advantages: the non -copied water, soil, climate, and craftsmanship, strictly adhere to the traditional sauce brewing process, and choose many years of old wine. The Renhuai Sauce Group, which has a strategic cooperation with the chairman, has an annual output of 30,000 tons in the future, with 300,000 tons of wine storage, ensuring that the foot is storage, not selling new wine, and created a strong "moat" for high quality.
The third is brand advantage. Chairman's wine industry has been committed to creating leaders of mid -to -high -end sauce wine brands and leaders of Chinese business custom wine.
The fourth is the team advantage. The chairman has more than 500 professional operation teams, more than ten years of experience in liquor operation, and has a complete training system, operation system, and service system. Be able to conduct comprehensive training and sales guidance for dealers and dealers teams.
Fifth, the platform advantage. The chairman's platform founded by the chairman's wine is a platform that cares about enterprises, helps enterprises, and supports enterprises. It is a platform for resource sharing, project cooperation, capital docking, and technological transformation.
Chairman wine is one of the important brands of benevolence, and is the "leader" of mid -to -high -end sauce wine brands. Li Wu pointed out: "The chairman's wine positioning is centrally high -end. Since its birth, since its birth, it has always taken the brand quality as the cornerstone, and the feelings of the country's country. Brand legend. "
In the past ten years, the chairman's wine has been surpassing and pioneering in the market tempering and testing. For the new decade of "drinking less and drinking good wine", the chairman will continue to release the brand's potential energy, with the five major businesses of direct customers, exclusive distribution, brand development, personalized customization, and old wine sealing altar. More upper levels in brand building.
In addition, the chairman's wine development plan launched at the event also allowed the industry to see the chairman's wine to help "quality life", so as to draw a better future.
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