Let "Rizhao Blueberry" go nationwide -the 10th Blueberry Cultural Tourism Festival "Yanhu Jingpin" brand of Rizhao City is grandly released

On June 17, the "Tenth Blueberry Cultural Tourism Festival" hosted by the People's Government of Donggang District, Rizhao Donggang District, Donggang District Water Affairs Group, Zhongke Ronghua Jinfeng Digital Technology and JD Logistics, etc. The hometown of blueberries in China was held in Chenyu Town, Donggang District, Rizhao City. Among them, the high -quality representative brand "Yanhu Jingpin" of "Rizhao Blueberry" is released, which is officially opened, marking a key step in the brand building of "Rizhao Blueberry", entering the new stage of "brand agriculture" and "modern agriculture". Essence

"Yanhu Jingpin" was released at the Yanhu Hotel in Rizhao City

Based on the characteristics, the government set up a platform, the main body is responsible, and shared together. This event focuses on the advantages of Rizhao Blueberry, and uses "Yanhu Jingpin" as the high -quality development of the local agricultural industry. Through the brand empowerment, it helps to upgrade and innovate the product, broaden the sales channels; —— "Yanyan Lake Blue" is based on the processing industry chain of Rizhao Blueberry, and continues to increase the added value of agricultural products. During the period, Chen Yanzhen successively conducted the unveiling ceremony of school -land cooperation with the School of Political and Public Management of Rizhao Vocational and Technical College and Qufu Normal University.建 Blueberry Industry Chain Party Construction Community and Berry Fragrant Celery Fruit Vegetable Farmer Professional Cooperative Federation of Farmers' Professional Cooperative established a unveiling ceremony, which established a new development pattern of party building leadership, industrial linkage, multi -party participation, and win -win cooperation in the new era.

President of the National Agricultural Science and Technology Entrepreneurship Innovation Alliance, chairman of the National Rural Cultural Innovation Alliance. Former State Council Counselor,

Liu Jian, director of the Poverty Alleviation Office of the State Council and deputy minister of the Ministry of Agriculture, delivered a speech

Find Dinghai God needle and soar the sky. The first task of promoting rural revitalization is to comprehensively promote the development of rural industry. The Donggang District Water Affairs Group is based on the local industrial foundation, and the industrial facilities are measured together. They use "Yanyan Jingpin" as the "leading geese" of many characteristic agricultural products in Rizhao City, and use "varieties, improvement of quality, brand building, rural revitalization" as " The preferred path of industrial upgrading and development has led the "digital agriculture, e -commerce empowerment, and trade promotion" to lead the high -quality development of the local agricultural industry.

Rizhao Blueberry Brand Innovation and Development Talk to the Revitalization of China's Rural Industry

The successful release of the "Yanhu Jingpin" brand marks a new level of the creation of the "Rizhao Blueberry" brand.

In the overall situation of rural revitalization and industrial revitalization in Rizhao Donggang District, Donggang District Water Affairs Group continues to refine in the construction of agricultural brands, continuously improves the upstream and downstream construction of the industrial chain, and improves the "Rizhao Blueberry" as its core. The surrounding agricultural brand system forms a good trend of stars and stars. Under the opportunity to release the "Yanhu Jingpin" brand, a set of "top geese models" of "excellent varieties, high standards, large platforms" have been formed, which further enhances the popularity, reputation and competitiveness of Rizhao specialty agricultural products, and actively promotes the high quality of Rizhao Agricultural products have gone out of Qilu land and moved towards all parts of the country. In the national market, consumers truly feel a touch of "Yanhu Lake Blue" between Rizhao Mountains and Seas. (Liu Zhongqi, China Brand Agricultural Strategy Promotion Center)

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