Hainan: The use of geographical indications to promote projects to help rural revitalization

Xinhua News Agency, Haikou, September 15th (Reporter Chen Kaizi) The reporter learned from the Hainan Intellectual Property Office that in recent years, Hainan Province has organized the implementation of geographical indications to promote the promotion project through organizing the implementation of geographical indications, creating regional characteristic brands, and promoting rural revitalization to achieve practical results.

"Geographical indication is an intellectual property that is closely linked to 'agriculture, rural areas," Xiao Chao, director of the Intellectual Property Office of Hainan Province, said that in July 2021, Hainan Province issued a geographical sign to promote the project action plan to improve the standard system product standard system system , Inspection and testing system and quality assurance system are the starting point, focusing on cultivating the advantageous industries of geographical indications. As of now, there are 116 geographical logo products in Hainan Province, and geographical indicators such as "Xinglong Coffee" and "Chengmai Bridge Ground Putty" have been included in the first and second batch of China -Europe Geographic Mutual Mutual Acknowledges.

In the litchi garden in Nanpai Village, Donglu Town, Wenchang City, Hainan Province, the fruit farmers showed the fresh litchi that had just been picked. Xinhua News Agency reporter Yang Guanyu

According to reports, as one of the earliest provinces of the use of approved reform pilots in my country's geographical indication protection product protection products, Hainan Province will use the standard business to include the standard business into integrated government service platforms to achieve the entire network office and continuously simplify the processing process. Since April 2021, the approval time limit for the use of geographical indications for geographical indications in Hainan Province has compressed from 3 months to 1 working day. Over the past year, Hainan has added 185 new geographical indications to protect the special signs of the product. The main bodies of "Haikou volcanic litchi" have reached more than 10 target markets.

The picture shows Wenchang chicken shot in Dongkeng Village, Gongpo Town, Wenchang City on July 13, 2022. Xinhua News Agency reporter Guo Cheng,

Xiao Chao said that the implementation of the use of geographical signs to promote projects is to help the revitalization of Hainan to achieve effective results. At present, the brand value of more than 9.3 billion yuan in "Sanya Mango" has a planting area of ​​more than 360,000 acres, with an annual output value of nearly 6 billion yuan. According to the development model of "Enterprise+Base+Farmers+Tourism+Geographical Symbols", the Sanya Mango Association implements village enterprise linkage to provide tens of thousands of employment opportunities for farmers; Provide tens of thousands of flexible jobs for local villagers, and the market covers major provinces and regions and regions in China, Japan, South Korea, Europe and the United States; The annual output value is 2.4 billion yuan, becoming one of the important industries in Wenchang.

[Editor in charge: Jiao Peng]

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