Raising pigs, making drinks, impacting tens of billions of market value. The "butcher" who graduated from Peking University wants an IPO!

If you have not blindly diversified in recent years, the market will reward these entrepreneurs focusing on the main business.

On June 13, the No.1 Tiandi listed company listed on the New Third Board issued an announcement saying that on June 10, the Guangdong Securities Regulatory Bureau issued a letter of completion of the acceptance work. Acceptance of the main board of the exchange.

On June 15, Tiandi No. 1 issued an announcement of stock suspension. This means that Tiandi One officially launched a "impact" to the motherboard. Before the suspension, the total market value of Tiandi I reached 7.956 billion yuan.

As another IPO beverage company after Dongpeng special drinking, the founder behind him is not simply his name Chen Sheng. First of all, he is a high -quality student who graduated from the 1980s. He is also the founder of the country's largest soil pork chain brand "One Pig".

Chen Sheng's life is full of legendary colors. Chen Sheng is more optimistic and confident than his brother Lu Buxuan. When Lu Buxuan was invited to give a speech at Peking University, the first sentence of the opening was "I have shameless to Peking University." And Chen Sheng didn't think so, he once said boldly: "Even if we sell pork, they have to sell Peking University."

In fact, Chen Sheng's family is not wealthy. As an ordinary Guangdong farmer's child, he also experienced a famous Sun Shan before admitting to Peking University. Faced with the hard work of the field, he vowed to get rid of poverty, so he chose to repeat it. The next year he successfully admitted to Peking University and became the first college student in their village.

After being admitted to Peking University, the poor family situation made Chen Sheng commit difficult, because their family did not make tuition fees at all. In the end, the tuition fee was made with the help of the villagers. From this time, the idea of ​​getting rid of poverty has been deeply rooted in this young man's thought, which also laid a foreshadowing for his free to build a villa for villages for free.

In 1984, Chen Sheng, who graduated from Peking University, was assigned to work in the General Office of the Guangzhou Municipal Party Committee, and the first monthly salary he received was 86 yuan. For the memories of poverty, he was unwilling to stay in the system for a lifetime, especially when he saw his brother who sold chickens in the Guangzhou farmer's market and could earn 35 yuan a day, the idea of ​​resigning and entrepreneurship was already in Chen Sheng My heart was germinated.

At that time, leaving from the system was a big thing. When he proposed to leave, his leaders strongly persuaded him to stay, and his mother was even more troubled by the unit. Young people in their twenties, but he still did not compromise and insisted on his choice.

After his resignation, Chen Sheng did not have a very clear direction. In the first half of his resignation, he chose to set up a stall to sell clothes. After that, he felt that selling clothes was boring, so he began to sell vegetables and wine. Until 1990, he saw the opportunity of real estate, so he brought the 1 million accumulated in five or six years and resolutely devoted himself to the real estate industry.

In 1997, the two -pass from different friends made Chen Sheng notice the project of vinegar drinks. At that time, he was already the premier real estate developer in Zhanjiang.

Sprite vinegar made him decisively notice the business opportunities, so he quickly used the production of wine to perform production debugging. What he did not expect was that he succeeded at one trial. He named this drink "Tiandi One". The backward production equipment and very low output did not prevent the success of this product. In just three months, this product achieved profitability.

In 2003, Chen Sheng established Tiandi One Co., Ltd., but the business of the beverage did not allow Chen Sheng to stop. While operating the Tiandi No. 1, he had the idea of ​​raising chickens. However, this time was not so good, because of a bird flu, Chen Sheng lost 10 million yuan.

He did not think of chicken, so he made a survey in the market and found that Guangdong's native pigs accounted for only 1%of the pork market in the market. After a year of preparation, he pulled his brother Lu Buxuan from Xi'an to Shenzhen.

In 2007, Chen Sheng's native pigs succeeded as soon as they were listed. By 2012, the sales of Tuzhu One exceeded 700 million yuan.

In 2015, Tiandi One was listed on the New Third Board, and the market value of the day of listing exceeded 10 billion yuan. In the following years, Huiyuan, who walked to the "quagmire", was almost "committed" on the number one. In the end, due to various reasons, the 3.6 billion acquisition was finally folded.

After the fame was famous, Chen Sheng remembered his folks, so he paid 200 million yuan to build 256 villas for his hometown and gave it freely.

However, because of the distribution, Chen Shenghan was cold. It was not until 2018 that the villa was allocated by drawing. On the issue of the Tiandi No. 1 market expansion, the drink can only be based on Guangdong. In September 2020, Chen Sheng said in an interview that the foreign market outside the world is still losing money.

According to the financial report of Tiandi No. 1, from 2019 to 2021, the revenue of Tiandi No. 1 was 2.585 billion yuan, 1.899 billion yuan, and 1.817 billion yuan, respectively, and revenue growth rates were 22.37%, -26.52%,-4.33%, respectively. The net profit of home is 382 million yuan, 251 million yuan, and 255 million yuan, and the net profit growth rate of returnees is 11.11%, -34.23%, and 1.64%, respectively.

In other words, Tiandi One wants to grow steadily. The market outside the province must be a bone that must be laid down. If the external market expands well, then the Tiandi One will inevitably take another step.Quietly, Tiandi One has been established for 25 years. The main board IPO is a new starting point for the company and Chen Sheng, and it is also the beginning of a new challenge.Whether Tiandi One can successfully expand the provincial market with the help of the IPO is worth looking forward to.

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