"Knowledge Paids" business scriptures of former chief economists of securities firms

21st Century Business Herald Reporter Li Yu Shenzhen Report

Recently, Pan Xiangdong, the vice president and chief economist of the new era of the new era of the new era, started a business on the social media platform, and revealed that entrepreneurial ideas came from the time of promoting the restructuring of the Galaxy Securities Institute in 2014.

On September 13th, Pan Xiangdong told the 21st Century Business Herald reporter, "Now mainly focuses on providing research products for everyone. In the future, the time is mature and will focus on financial technology, especially the application of artificial intelligence in the financial field."

According to Qixin Bao's information, Pan Xiangdong is currently the chief economist of Qixuan Research Institute, holding 80%of the shareholding, which is an enterprise actual controller.

In fact, before that, Guan Qingyou, the former vice president of Minsheng Securities and the president of the research institute, Ren Zeping, chief economist of Soochow Securities, had resigned from his position to start a business in the market. At present, Guan Qingyou serves as the dean and chief economist of the Institute of Finance, and holds 95%of the equity of Beijing Research Information Consulting Service Co., Ltd. Ren Zeping's public account "Zeping Macro" was operated by Haize Zaiwu Information Technology (Tianjin) Co., Ltd.

It is worth noting that in the live broadcast of "Zeping Macro", Ren Zeping claims to be "famous economists and vice chairman of the China Private Economic Research Association", and at the same time sells financial courses and VIP members.

For the road of entrepreneurship of the chief of the brokerage firms, some veterans in the securities industry said that knowledge payment, fans subscribing to payment or financial investment and teaching courses, in addition to providing products, they need strong market appeal and monetization capabilities. Planting a fan economy.

However, on the other hand, the relevant entrepreneurial content is largely related to the securities market. Is the chief economist who has lost the endorsement of securities trading licenses? Is it legal and compliant through content monetization? It is also the focus of the attention of all parties.

Focus on fintech

Pan Xiangdong has been the chief economist of many securities firms such as Everbright Securities and Galaxy Securities.

Public information shows that Pan Xiangdong is a doctor of economics. He has successively served as chief macro analyst at CITIC Construction Investment Securities, Deputy Director of the Everbright Securities Research Institute, and chief economist of Everbright Securities. Director.

In 2017, he joined the new era of securities, served as vice president and chief economist, and also served as executive director of the Ninth Council of the Chinese Finance Society, a member of the Professional Committee of the China Securities Industry Association analysts, and a director of the Council of China Chief Economist Council.

In 2014, he won the first place in China's economic prediction of the 13th "Far View Cup"; he has also won the book "Real Prosperity" for four consecutive years.

As for the reasons for entrepreneurship, Pan Xiangdong said, "In 2014, he was fully pushed into the refrigeration of Yinhe Securities Research Institute. If he did not succeed, there was this idea."

However, in the public information of the China Securities Industry Association, Pan Xiangdong's registration status in Chengtong Securities (formerly New Era Securities) still shows normal.

In the direction of entrepreneurship, Pan Xiangdong told the 21st Century Business Herald reporter, "Now mainly focuses on providing research products for everyone. In the future, the timing is mature and will focus on financial technology, especially the application of artificial intelligence in the financial field."

According to the industrial and commercial registration information, the Beijing Qiyi Information Technology Research Institute Co., Ltd. was established in July 2021, and Pan Xiangdong held 80%of the shares.

The business scope of Beijing Qiyi Information Technology Research Institute Co., Ltd. includes technical services; data processing services; artificial intelligence application software development; Internet information services; production and operation of radio and television programs; audiovisual products; network cultural operations, etc.

On September 3rd, at the 2022 China Carbon Neutralization Forum, Pan Xiangdong said that the realization of "carbon neutrality" must also take into account the pressure of short -term economy and implement both growth. Macro policies must find balance in long -term goals and short -term constraints, emphasize the bottom line task of energy safety, grasp the long -term attributes of "dual carbon" work, and take care of economic growth in the short term.

Pan Xiangdong pointed out that through the adjustment of energy structure and technological progress, the "double carbon" goal can be achieved, and the "double carbon" and economic development can achieve integration. The first is energy replacement, the second is energy -saving material, and the third is the circular economy. In terms of energy substitution, it is still necessary to vigorously develop new energy. As a substitute, relying on fossil energy too much, energy safety is difficult to guarantee, and "carbon neutrality" cannot be achieved.

Selling classes and VIP members

In fact, before Pan Xiangdong, the market of many securities firms had left to start a business. Among them, Ren Zeping's entrepreneurial road of "Internet celebrity economist" Ren Zeping has attracted much attention from the market.

On the evening of April 15 this year, "Internet Red Economist" Ren Zeping posted on the social platform: "You don't have to ask, you don't have to ask, you will have a unified reply: the emotional blogger, the chicken soup writer. Take away, follow the joy."

It is reported that in February 2022, the China Securities Industry Association issued the "Notice on Strengthening the Management of the Chief Economist's Self -Discipline of Industry Institutions". The China Securities Association is registered for record and is restrained by regulation.

Subsequently, the media found that many securities firms, including Ren Zeping, did not register relevant information in the CSI Association. Therefore, Ren Zeping no longer served as the chief economist invited by Soochow Securities.

In the live broadcast of his WeChat public account "Zeping Macro", Ren Zeping appeared in the name of "Famous Economist and Vice President of the China Private Economic Research Association". VIP member.

On September 12, Ren Zeping's "Zeping Macro" issued a recruitment announcement, saying that the platform is the industry's head for professional knowledge education courses and science and financial investment.

At present, the public account of "Zeping Macro" is certified as "Hai Zezai Information Technology (Tianjin) Co., Ltd.". According to the information information of Ai Enterprise, the company was established in January 2021 and the legal representative is Liu Qian. Liu Qian is a partner of Ren Zeping, and the former involved 13 companies.

Guan Qingyou, the former vice president of Minsheng Securities and president of the Institute of Research, is also starting a business in the market. It holds 95%of the equity of Beijing Rugao Information Consulting Service Co., Ltd., and serves as the dean and chief economist of the Financial Research Institute.

Knowledge paid track mode

Throughout the entrepreneurial path of the chief of the brokerage firms, including some of the working chief economists, they have been involved in the knowledge paid track.

For example, Ren Zeping has also sold lessons on the WeChat public account "Zeping Macro". It is reported that "Zeping Macro Macro VIP Member" is priced at 2980 yuan, including courses, research reports, audio, etc.

As of September 14, there were 5 products on the "Zeping Macro Enterprise Store".

Among them, "Zeping Macro Macro annual VIP Member" has been bought by 269 people, calculated at 2980 yuan, the income is about 6.1656 million yuan; (Model "(Signature version of Ren Zeping) is priced at 79 yuan, a total of 2819 people purchased, and the income is 222,700 yuan;" Fund: How to choose a long -term reliable investor "course is priced at 899 yuan, a total of 11 people purchased, and the income is 09,900 yuan:" Asset allocation: Great Wisdom of Freedom of Fortune "Course is priced at 899 yuan, a total of 7 people purchased, and the income is 0.63 million yuan.

For example, according to the above course data, as of now, the cumulative revenue of "Zeping Macro Enterprise Stores" has reached 6.44 million yuan, and there is still some distance from the revenue of millions.

In fact, Shao Yu, chief economist of Oriental Securities, has also been involved in the field of knowledge payment.

In Zhihu, Shao Yu's paid course "Farewell to Death: Learning to Make Money with Chief Economist" is still being sold.

It is reported that this course is mainly to use easy -to -understand descriptions to convey economic generals related to "making money", stand on a macro perspective, analyze the future domestic and international economic development trends, and combine stock markets, property markets, Bitcoin and other investment Scenes, a set of scientific and practical wealth management and value -added methodology.

The 21st Century Economic Herald reporter learned that the day before yesterday, the Weibo fan group specially invited by Economist Liu Yuhui was also a paid model. It charged 288 yuan in half a year and charged 688 yuan a year.

Some veterans of the securities industry said that knowledge payments, fans subscribing to payment or financial investment teaching courses need to provide strong market appeal and realization capabilities in addition to providing products, which is a fan economy. Bai Wenxi, chief economist of IPG, believes that the knowledge paid track is a new model of cultural people entrepreneurial in recent years. In addition to entrepreneurs who need enough knowledge products to create capabilities, they also need strong market appeal and marketing capabilities Essence

- END -