Yikes Comment ｜ Starbucks sinks the market and takeaway sales after setting up the brand image.

Starbucks China released 2025 strategic vision: the number of stores will reach 9,000

Starbucks officially released the 2025 China Strategic Vision recently. By 2025, the number of Starbucks China's total stores will reach 9,000, and employees will add 35,000 to more than 95,000. Growth goal. In the past ten years, the number of stores in Starbucks has increased by nearly 10 times, and it will reach 6,000 at the end of fiscal 2022. By 2025, the company's average speed will be opened every 9 hours, and 3,000 stores will be opened, covering 300 cities in China. In addition, this strategy also mentioned that Starbucks China plans to achieve the target of more than twice the current performance of the current performance by 2025. The Starbucks Coffee Creative Park, which invests about 1.1 billion yuan, will be officially completed and put into operation in the summer of 2023. At that time, Starbucks China will complete the localization of the coffee industry chain.

Feng Qingyang: What is upside down? Starbucks gave us the answer with the 2025 strategic vision. The number of stores covers 300 cities. In other words, Starbucks's future target market is third- and fourth -tier cities, and "small town youth" has become the target customer of Star Dad. At the same time, takeaway sales have also been put on a strategic vision for the first time. Investigating the fundamental, whether it is localized nor low -level, can not cover the determination of Starbucks to make a profit. After completing the brand establishment, making money is the first priority.

Xiaomi autonomous driving patent can more accurately identify traffic lights

Recently, the patent of the "traffic light status recognition method, device, vehicle and storage medium" patent applied for by Xiaomi Automobile Technology Co., Ltd. was announced. Abstract shows that this public involves the field of autonomous driving, the recognition method is: collecting the preset duration of the internal multi -frame traffic light status image through the image collection device on the vehicle; Status timing information, current time target traffic light images, and driving status information in front of the vehicle determine the current target traffic light status. This patent can effectively enhance the accuracy of the status recognition results of traffic lights and reduce the probability of violating traffic regulations by driving vehicles.

Jason: Similar to Gaode's previously added red and green light reading function in the application, Xiaomi directly loaded the vehicle to accurately identify the traffic light function. In fact, it is emphasizing the humanization and application of the vehicle to achieve the purpose of safe driving. As the new car entered the second half, the car dealers also saw that self -developed technology was vital to develop in the later period. Weilai, ideal, and Xiaopeng all took the core technologies of autonomous driving in their hands. Smart cars mainly based on new energy vehicles are currently the final extension of the entire mobile Internet terminal. Compared with pure car dealers, Xiaomi can expand the range of mobile terminals, including the Mijia ecological chain, and the competitive advantage is relatively obvious.

Chinese professional golf player Dou Zecheng joined the Lululemon ambassador lineup

On September 14, the sports lifestyle brand Lululemon officially announced that Chinese professional golf player Dou Zecheng joined the Lululemon ambassador lineup, which is also the first Chinese golf player signed by the brand. Public information shows that Dou Zecheng has been in the professional arena since October 2014, representing the Chinese team to participate in the Nanjing Youth Olympic Games, and served as the flag bearer at the opening ceremony. In 2022, Dou Zecheng won the "Glorious International Tour Constellation Champion".

Haoyi: For any brand, the role of local spokespersons is extra points, but it is not only icing on the cake. The deconstruction of the "localization" attribute can help overseas brands enter the local market, and it is easier to get the trust and recognition of consumers. Analysis of the choice of spokesperson can help brands complete "symbols privatization" and "signal enhancement". On the one hand, the spokesperson's traffic is transformed into brand communication and sales; on the other hand, the combination of well -known athletes and sports brands can directly pass the brand's attributes. Consumers' cognitive costs are low. Conversely, communication efficiency is high.

Gome retail stock price fell 24%, and senior vice president Fang Wei responded: shares frozen matters will soon be resolved

Today, Gome's retail stock price has plummeted, and so far, it has fallen 24%. On the evening of September 13, Zhongguancun, a listed company, announced that some of the shares of Zhongguancun held by Gome Electric were frozen by the court's judicial judicial. Fang Wei, a senior vice president of Gome Retail, responded that the company's production and operation was normal. In response to the frozen matters of the shares held by Gome Electric, the group had been connected with relevant banks and could soon be resolved. The company was also actively communicating with investors.

Wall Street Fat Cat: Will Gome become the next Suning? It is difficult to say that although on the surface, Gome's business has always focused on the traditional white home appliances and black home appliances, and has not expanded in other fields. However, from the essence of business, excessive conservatives and excessive expansion are fatal. At the moment when e -commerce dividends are gradually diminishing, Gome still cannot rush online. The problem is sooner or later. After Huang Guangyu came out, not only did he not solve the old problem after Gome's development, but he was also tied up with new problems. It is not easy to adhere to this day, but it is hard to say whether it can persist until tomorrow.

WeChat payment score "first charge and then payment" upgrade: cover more than 300 cities across the country and over 1.2 million public charging piles

WeChat Payment is divided into many new energy vehicle brands and charging pile enterprises to further upgrade "first charging and then payment".As long as the owner's payment score is 550 or more, you can give priority to enjoying the service of "charging first and then paying", no need to recharge or pay in advance.As of now, WeChat Payment points "first charging and then payment" has established cooperation with new energy brands such as Xiaopeng Automobile, ideal car, and charging pile companies such as special calls, stars charging, and Kaimus, covering more than 300 cities in the country and super superior cities, super superiority1.2 million public charging piles.Duoji: WeChat as a platform, guaranteeing transactions is not the purpose, and obtaining car owner data through guarantee transactions is the key.Compared with the existing fixed "super charging" charging pile, compared with the use of power replacement technology Weilai, Xiaopeng car owners who have not kept the amount of inspection have a credit cost just on the charging problem; and WeChat WeChatThis problem is just solved.After getting these data, it is beneficial to the application scenarios of Tencent's next deepening vehicle machine and expanding the application of WeChat payment.

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