Why did Europe "pull the gate and break the air?"

Russia and Ukraine's conflict has been nearly seven months. Affected by this, the European energy crisis has intensified. How to save energy and heating has become the top priority of Europeans. All signs show that European demand for energy -saving and heating electrical appliances is increasing. At the other end of the world, China's electric heating equipment companies are making full horsepower production, and the number of export orders has increased significantly.

Europe was "pulled out of breath"

Bringing a fire Chinese electric heating equipment enterprise

Seeing that winter is approaching, energy shortage and natural gas prices have soared, and a nervous nerve of Europeans has touched Chinese companies outside thousands of miles away.

Lu Dinghui, the person in charge of the sales leader of Suzhou Longnong Mechanical and Electrical Engineering Co., Ltd., told Tianmu Journalists that the air source heat pump produced by the company is mainly exported to Europe, South Korea, Southeast Asia and other countries. The products are generally installed in households and hotels for the heating of water heaters and floor heating.

"During this time, there are new lists with a lot of air source heat pumps, and many of the first time European customers who come to the door." Lu Dinghui said that in recent years, the heat pump industry has developed well, with an average annual performance of about 25%. After the conflict, many European countries have been 'qi ", and our product line is estimated to increase at least 70%."

As for the reasons for the rise in orders, Lu Dinghui explained that this year's natural gas is scarce. On the water heater and floor heating equipment, the heating device that is urgently needs to be found, and the air source heat pump is heated by electricity. "It is similar to the principle of air conditioning, but the air source heat pump is mainly used for heating. It has more features and saves power than air -conditioning. Under the best conditions, it uses the heating effect of once electricity. effect."

In fact, although many orders in Europe have suddenly come, it is not so easy for companies to "take a shot." Another person in charge of another air -source heat pump in Texas, Shandong told Tianmu Journalists that it would be difficult to make a large number of exports if it was a small -scale company. Sometimes, its own conditions cannot meet the requirements of batch delivery, product qualifications, and logistics assembly of European customers. Even if there are lists, it is difficult to pick up.

"Although the air heat pump has a lot of use and a wide range of applications. However, the most important thing is that enterprises must fully grasp the local environmental temperature, annual water consumption, and the characteristics of power supply. The source thermal pump has no effect, which is largely dependent on the settings of these parameters. For example, the power and voltage of the European grid and the domestic power grid are different. The parameters of the power grid must be adjusted before the factory. "The person in charge said.

Air source heat pump map source: respondent picture confession

There are many global market supply companies

Why do you favor "Made in China"?

Although air source heat pumps are not new products, in recent years, the United States, increased, Italy, Germany and other countries are strongly supporting the air source heat pump.

In May this year, the European Union announced the "RepowerEu" energy plan, involving a scale of up to 210 billion euros, and proposed to double the deployment of the heat pump and take relevant subsidy measures. According to data from the European heat pump association, European heat pump sales increased by 34%in 2021, a record high. According to data from the United States Refrigeration and Heating Association, the sales volume of American air energy heat pump in 2021 was about 3.92 million units, an increase of 14.6%year -on -year.

At present, China has become the main supply of European air source heat pumps. According to data from the China Family Electric Association, the European market accounts for 60%of the European markets; many countries markets have exploded. In the first half of the year, China increased to Bulgaria, Poland, Italy, and Spain. %, 198%, 71%.

So why do European and American countries favors "Made in China" electric heating equipment? Qi Haikun, the president of Beijing's Sunshine New Energy, told Tianmu Journalists that the air -source heat pump is more energy -saving for air conditioners and more suitable for Europeans' habits. Many European families do not have air conditioners because they think that air conditioners waste electricity and is not environmentally friendly. And China's energy -saving products are cost -effective and product quality is also good. Compared with the same types of products in Europe, America and Japan, they are very competitive.

At the same time, a series of domestic appliance companies in China are expanding electric heating products. For example, Midea Group semi -annual report shows that the company is increasing the efforts to promote the upgrade of heat pump products. In the first half of 2022, the export volume of heat pump products increased by more than 200% year -on -year Essence Gree, Haier, Sunrise Oriental and other companies are also deploying a whole set of product lines such as heat pumps and electric water heaters.

Although the European market is the "main battlefield" of Chinese home appliances exports, since 2022, the European market has fallen significantly due to factors such as high inflation and currency depreciation. According to the data analysis of the General Administration of Customs, from January to July 2022, the export of China's home appliance industry to Europe was US $ 14.93 billion, a year-on-year decrease of 9.3%.

In the category of inverse growth, in addition to maintaining high -growth air source heat pumps, the export volume of electric heater and electric blankets has also expanded rapidly. In terms of electric heater, Italy, Belgium, the Netherlands, Spain, and Germany have strong demand. In terms of electric blankets, Greece, Italy, Poland, Germany, and the Netherlands have doubled.

"Europe was cut off by Russia's natural gas supply, which promoted the surge of natural gas prices and other energy prices. It also brought market demand to energy conservation and heating electrical appliances in China. This is the main reason for the surge in China's heating products." Chief Economist Bo Wenxi told Tianmu Journalist.

How long can this wave of Chinese electric heating products be maintained?Bo Wenxi said that the high global energy prices and tight supply backgrounds created opportunities for the high -quality Chinese energy -saving heating products, reflecting the strong competitiveness of the Chinese manufacturing industry in China.He believes that in the future, the formation of continuous product consumption habits and trends will lead to such a trend of rising trends for a long time, which will affect or even change the market pattern of winter heating electrical appliances in Europe.

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