Henan's food industry in the past ten years: moving towards a trillion -level modern food cluster with world influence

Editor's note | 2012 ~ 2022, ten years of development, ten years of great changes.

In the past ten years, China's economy has developed a high -quality development, fully established a well -off society, and targeted poverty alleviation to achieve poverty alleviation. In the face of the impact of the new crown epidemic, it still maintains the strong toughness of economic development.

In the past ten years, Henan has been fighting for the first time, and the economic province bravely picked up the beam, which has become a big thing to do.

In order to fully demonstrate the economic development of Henan's ten -year economic development, the Dahe Daily · Dahecai Cube specially launched a series of special reports of the "Extraordinary Ten Years of Cai Cai Henan". Millions of Million Modern Food Cluster ".

[Dahe Daily · Dahecai Cube] (Reporter Wu Haishuwen Zhu Zhe and Ma Tengfei Ranheng Photography) In September, the land of the Central Plains was fragrant.

From "Central Plains Grain Bart" to "Chinese Kitchen" to "World Table", in the past ten years, the total economic economy of Henan's food industry has ranked second in the country for many years. Someone trapped in the vortex.

After the rapid development, low valley dilemma, transformation and upgrading, Henan's food industry seized new opportunities to move forward in the rapids, and ran new speeds on the new track with a new look.

Earlier this year, "Henan Province's" Fourteenth Five -Year Plan "rural rejuvenation and agricultural and rural modernization plan" was officially issued and issued, and the goal of basically building a strong green food industry by 2035.

At present, the Henan Provincial Department of Agricultural and Rural Affairs is led by studying and formulating the "Green Food Industry Transformation and Upgrade Action Plan" to implement upgrading operations such as cold chain food, casual food, special functional foods, prefabricated dishes, digital empowerment, brand design and other upgrades to create advantageous and characteristic industries Chain, make excellent grain products, make strong meat products, make essential oils, make special fruit and vegetable products, revitalize the wine industry and dairy industry. Karma province.

In the incident of "feeding Chinese people", Henan will always have confidence and strength.

Bright bloom: Henan's food industry will make results

"In 2005, Henan's food industry was in the fifth place in the country. Since 2006, the economic total economic amount of Henan's food industry has jumped in the second country and maintained for many years." The Vice President of the China Food Industry Association and Executive Deputy Association of Henan Food Industry Association Chang Chen Zhenjie said in an interview with the Dahe News Daily · Dahe Cai Cube.

In 2015, Henan's food industry exceeded the trillion -dollar mark for the first time.

Data show that in 2015, the main business income of Henan's food industry reached 1060.304 billion yuan, an increase of 8.3%year -on -year; the total profit was 88.505 billion yuan, a year -on -year increase of 5.2%. Henan's food industry increased by 7.2%year -on -year.

Henan has been built into an important high -quality wheat production and processing base in the country and the production and processing base of high -quality animal products.

Henan's wheat flour, biscuits, quick -frozen rice noodle food, and instant noodle production ranks first in the country. Fresh and refrigerated meat output ranks third in the country, and noodles and meat products are leading.

Among the top 10 meat categories in the country, Henan was selected as 3 companies; among the top 10 national instant noodles, Henan enterprises occupy half of the country.

Shuanghui Group has become the largest meat processing enterprise in the country. The market share of Sanquan and Miss Quick Frozen Foods exceeds 50%. The Baixiang Group ranks among the top three in the nation's instant noodle industry.

The food industry has become the most well -known industry in Henan.

"Society is also favored by Henan food. A large number of well -known enterprises build factories in Henan." Chen Zhenjie said. A group of Fortune 500 companies such as Coca -Cola, Cargill, and well -known companies such as Unification, Master Kang, Yili, and other well -known companies settled in Henan. At the same time, Shuanghui, Baixing, Venus, Sanquan, Missing and other companies set up branches outside the province.

A large number of Henan food companies have risen rapidly.

In the six years from 2012 to 2016, the total revenue of Shuanghui development continued to increase, with a maximum growth rate of 15.99%. In 2016, it also became the peak of the development of Shuanghui, with annual revenue reached 51.845 billion yuan.

In 2011, the "first stock of Chinese red dates" was born. In the second year, you are based on traditional store sales channels. You want to stretch the tentacles to the e -commerce field to deploy online and offline omnicular sales networks. In 2013, I really miss your wholly -owned subsidiary "Tree Grain Grain" in its first online sales, and won the Double 11 jujube sales champion of the year.

In 2013, after the completion of the mergers and acquisitions of Dragon and Phoenix, Sanquan Food actively integrated resources, implemented the strategy of "dual -brand parallel", and sat firmly on the retail market share.

In 2014, the Muyuan Co., Ltd. was listed. From 22 raw pigs, Makiyuan has developed into a complete and closed pig industry chain integrating scientific research, feed processing, pig breeding, breeding pig breeding, breeding pigs, commercial pig breeding, and pig slaughter, and has become the largest large -scale farming enterprise in China.

In 2015, the first "one dumpling, one shrimp" gold card dumplings were listed on the market. In a short time, it became a new upstart on the family table, and quickly occupied the shrimp dumpling market.

"Consumers' requirements for our industry are the ultimate convenience and deliciousness. Around this ultimate goal, we have made a lot of efforts and explorations from the craftsmanship, formula, and taste." Dahe Daily · Dahecai Cube reporter said in an interview that "shrimp dumplings were widely accepted because of nutritional health, but most manufacturers could only use shrimp puree to fill the stuffing, and the taste was not very good. We took the lead in the industry in the industry. The concept of "one dumpling, one shrimp" was made, and the complete shrimp was wrapped into the dumplings, which greatly improved the taste of shrimp dumplings. "Henan food companies have become" handle "in many segmented areas.

Transformation and upgrading: New and old food companies seek a new path together

At the same time as rapid development, Henan's food industry's transformation pain period also came.

"There is a common problem when the enterprise is big, and I feel that I can do anything." A person who has been in the food industry for more than 20 years said.

"White feathers are imported products. They entered China in the 1880s. The history of development of large use is the history of the development of white feathers." A industry person said. The Henan University Group, established in 1984, is a large -scale agricultural and animal husbandry food company group that integrates breeding, chicken breeding, slaughter processing, and deep processing of conditioning.

Around 2005, the year of the Baiyu meat chicken of the Group stabilized at 30 million. It was also from this period, and the use of large -scale acceleration expansion, opening new projects in Jiaozuo Xiuwu County, Chuankou Chuanhui District, and Xihua County. "According to the plan at that time, the use of large -scale broilers will develop into 400 million years of annual column and 400 million slaughter." The above person revealed.

At the end of 2016, the Group suffered a crisis of capital chain and fell into a business dilemma.

The same dilemma also happened to Henan Yongda Food.

Yongda has 4 industrial bases, which are located in Qixian, Tangyin, John County and Hebi Development Zone. The chicken cooked food exports to more than 10 countries and regions including Japan, South Korea, Singapore, Malaysia, the United States, and Kazakhstan.

On the export of cooked chicken cooked chicken, Yongda is at the forefront of the country, and the status of the top 5 has been maintained for nearly 9 years. The black chicken rolls developed by Yongda are also the "signature dishes" of many hot pot chain companies in China. At the most, there are more than 10,000 employees of Yongda Food.

After that, Yongda began to quickly expand production and investment in real estate. In the second half of 2018, Yongda broke the capital chain. Realizing the crisis, Yongda immediately began to "break the arm", cut off the side business, disposed of idle assets, leased the chicken farms and feed factories, and retained only deep processing and export business.

"Enterprises do not mean strong." The above -mentioned person analyzed that from the perspective of corporate profitability, the chain length is not an advantage. The chain length may cause the company's high -quality assets to distinguish it, and the blind expansion of scale leads to low production capacity. "The breeding industry, processing industry, and deep processing industry have their own laws. Different industries are integrated together. If there is no professional team control, it is easy to cause risks."

Blind expanding production, no longer focusing on the main business, and adding to investment, encountering the crisis of capital chain, became a common predicament encountered by Henan food companies at that time. A group of leading companies such as Cody Dairy, Farmers and Animal Husbandry were in a vortex.

Even in adversity, Yongda still handed over a lot of transcripts in aerospace food.

On June 5, 2022, Shenzhou 14 manned spacecraft was successfully launched, and three Chinese astronauts were sent to space. As an important supplier of aerospace food, Yongda Food has made a comprehensive improvement and improvement of key technologies of aerospace food production without changing nutrition, flavor, and taste. Provide three meals a day.

The transformation and upgrading has become a common path for old -fashioned food companies and emerging green food companies.

New and old enterprises are in line with market changes and consumption upgrades. Through multi -dimensional innovation such as product research and development, channel marketing and development concepts, the green rise has been realized, and the "high transformation" of Henan's food processing industry has been promoted. Essence

The spicy bar is an indispensable "delicious" snack in the post -90s childhood.

Early spicy bars production enterprises have grown brutal growth. Due to the low requirements of production technology and threshold, food safety problems are frequent. Weilong established a product technology standard system and quality management control system, set up a special quality management institution, changed the disorderly production of traditional spicy bar production enterprises, established a standardized modern enterprise process, allowing spicy strips to get rid of "junk food" Tag of. In 2018, Wei Long Food, who has been accumulating for nearly 20 years, opened up the "Ren Duer Pulse" of Internet Red Marketing, and began to make a piece with young people. She took the live express train that had just risen, and Wei Long successfully came out.

There are also some food companies occupying one party in the segment.

Zhengzhou Huiji District, more than 5,000 tons of Honey and Bee series products that focus on honey, the year of Honey and Bee -series products, which were initiated by Emile and 54 bee farmers to set up Henan Honey Leyuan Beekeeping Professional Cooperatives to become the largest bee industry in central China Professional cooperation organization;

In Huixian County, Xinxiang, Midcic has been cultivating for more than 20 years. From the unknown township enterprises to the key leader of the agricultural industrialization of Henan Province, the leading enterprise of leisure food in the country, the total operating income of each year is about 1.6 billion yuan;

In Jiyuan, the "Battle Rabbit King" Sunshine Rabbit Industry products that started by rabbits were exported at home and abroad. In 2019, the annual revenue of the entire industrial chain reached 1.06 billion yuan, becoming a key leader in the province of Agricultural Industrialization, Henan Province. New species: Henan's food industry is full of flowers

People's dining tables are never as rich as today.

In the past two years, the impact of the epidemic and consumption concept has allowed prefabricated dishes into a family kitchen. Food companies, catering companies, and retail companies have launched their own prefabricated dishes to grab the prefabricated market.

In 2021, China's largest leader in meat products launched the new brand "Chopsticks Lexing Kitchen", focusing on prefabricated dishes. The dishes include meatballs, crispy meat, garlic ribs, and Dongpo meat. A few days ago, Shuanghui also launched self -heating rice, bags and other convenient fast food, as well as Chinese dishes such as the eight bowls of Shuanghui and home feast gift boxes.

In terms of prefabricated dishes, Sanquan Food has embarked on a unique development road: precise positioning focuses on the market segment. On the one hand, Sanquan took the lead in launching the "Air Fried Pot" series of products, including scorched fried meatballs, scorched fried pills, small crispy meat, grilled sausage and other products, and found new development opportunities for prefabricated dishes to penetrate into the home kitchen; On the one hand, in line with the trend of the convenience of microwave convenience, the microwave fried rice of the "vegetable and rice" is launched, and the advanced automated production process is used. The high -temperature -resistant microwave is used for microwave materials. The demand for delicious and cost -effectiveness is well received.

A few days ago, the first red dates for more than 30 years in the red dates industry wanted you to take a quote, set up simple kitchen health food Co., Ltd., launched a "simple kitchen" health food brand, officially announced the prefabricated vegetable market, and launched 4 major major 13 kinds of products, including high -protein silver -ear oatmeal, spicy fans, riven fans, tomato egg fans, tomato egg soup, hot and sour soup, etc.

Yuanyang, Luohe, Nanyang and other places are adding prefabricated vegetable tracks to be superior and stronger and bigger, and now it has become a major opportunity and important starting point for the reconstruction of the green food industry in Henan's green food industry.

More and more convenient foods are also blooming on the land of the Plains.

The happiness of "pink" is much better. A bowl of sour powder, tingling, spicy, sour, and fragrant. With the advantages of sweet potato raw materials and deep food processing advantages, it is based on e -commerce platforms and live broadcasts. Henan brings the taste of hot and sour powder to all parts of the country.

Hot and sour powder originated in Chongqing and Sichuan, but at present, more than 80%of the country's hot and sour powder is "made of Henan."

There are more than 50 food companies dominated by hot and sour powder, and it has formed the development chain of the whole industry of sour and sour powder for raw material planting, processing, ingredients, equipment, and packaging of the whole industry, forming a tens of billions of levels of food industry.

After 2018, the hot and sour powder industry in Henan entered a period of rapid development, and many hot and sour powder companies stood out. The food and sour powder daily shipments are more than 100,000 boxes of daily shipments; Hi eating spicy powder sells more than 1 billion yuan last year; Yu Dao hot and sour powder has created a single -day performance of 80,000 orders; Star food, independent and foundry products occupy 60 % of the national high -end hot and sour powder market.

In the field of quick -frozen food, new forces such as Qianwei Central Kitchen are also rising strongly.

Where is the future potential of the fast -frozen food market? Chen Zhenjie believes that taking Japan as an example, 70%of the Japanese quick -frozen market is B -end consumption, and 30%is C -end consumption. "China's quick -frozen industry has not reached such a level, but Qianweiyu has appeared."

Established in 2012, Qianwei Central Kitchen is the earliest quick -frozen food company in the industry that focuses on and deployed the B -end market.

"As the first domestic supply chain, in the process of focusing on the development of B -end, it has formed a good R & D advantage, and has a deep understanding of the scene of kitchen and kitchen." Little first -line catering chain companies have established strategic cooperation relationships. In the product, Qianwei Central Kitchen has formed four major product lines: oil dough sticks, fried glutinous rice, steamed fried dumplings, and baking. The fritters and coconut shell cakes, and the cookies of Ruixing Coffee all come from Qianwei Central Kitchen.

Towards the future: the five major advantages are for new opportunities for new opportunities

"After these years of development, Henan has accumulated profound advantages in five aspects of natural endowment, traffic location, industrial foundation, human resources, and market demand. It is an important comprehensive foundation for Henan's food industry to take off under new opportunities." Chen Zhenjie said.

First, natural endowment. The Central Plains is familiar, and the world is full. This year, Henan still has the number one place in the country in the country. Henan Xia Grain's total production was 7.6261 billion kg, an increase of 0.3%year -on -year. The total production accounted for one quarter of the country. The area and output ranked first in the country. History is new.

This is the nation's confidence in Henan's "feeding".

Second, traffic location. This year, the first "meter" -shaped high -speed rail network structure in the country has been completed, and the advantage of Henan's traffic location has further emerged. The traffic network of Dadong Dada has provided a strong support for Henan's food industry's agglomeration and development.

Third, industrial foundation. Over the years, the production process and supporting industries accumulated by Henan's food industry have formed a complete management and production system.

Fourth, human resources. "Make food, touch by bypass". Henan has cultivated a large number of talents in the food industry. Chen Zhenjie introduced that there was a word called "instant noodle spirit" in the past, which means that the calculation costs and profits of the instant noodle industry are based on "厘". The white elephant is known as the "Huangpu Military Academy" of Henan's food industry. These people touch them in the industry. I have suffered a lot, but also accumulated very valuable experience. Fifth, market advantage. At the end of 2021, the urbanization rate of the resident population in Henan was 56.45%, an increase of 1.02 percentage points from the end of 2020, and 0.19 percentage points higher than the 0.83%of the country in 2021. "The laws and development laws of food consumption changes with people's income and consumption behavior. The increase in urbanization rate has brought about the increase in industrial food consumption." Chen Zhenjie said.

In response to the diverse needs of different people, I miss food on the basis of producing popular egg noodles, hand -rolling noodles, and dragon noodles. Wait, the "miss" of 365 days is achieved.

In addition to the trend of diversified demand and relying on the national strong transportation network and people's communication and integration, consumers' acceptance and inclusiveness of regional flavors are also increasing.

"Henan is the first Chinese kitchen. With the development of the economy, the increase in the acceptance of Chinese food, and the increase of food diversification, Henan has been just around the corner of the world from 'Chinese Kitchen' to the" World Table "." Chen Zhenjie said.

Missing food -related persons revealed: "The next step is expected to build or acquire factories in regions including Southeast Asia, Australia, Europe and other regions. I hope that by the development of foods overseas, it will pass the Chinese food culture and become the" cultural symbol 'that the world knows China'. ","

Responsible editor: Gao Shuai | Review: Li Zhen | Director: Wan Junwei

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