The top ten of the national key gold retail brand sales

Recently, the China Gold Association has released

"China Golden Yearbook 2022"

2021,

my country's gold jewelry consumption is 711.29 tons,

The rapid recovery situation has been maintained throughout the year.

"Yearbook" disclosed

my country's key gold jewelry retail brand sales performance,

2020-2021

National Gold Jewelry Sales Enterprise

The top ten companies in sales revenue are released!

In 2021, in the face of strong consumption demand for gold jewelry, my country's key gold jewelry retail brand companies have made actions, focusing on improving the scale, quality and efficiency of gold jewelry, and continuously meet the growing consumer demand. Chow Tai Fook, China Gold, Lao Fengxiang, Cai Bai Co., Ltd., Yuyuan Jewelry and Mengjin Garden and other key gold jewelry brand companies, based on online and offline integration, strengthen brand communication, product power, especially the refinement of gold jewelry products Management, continuing to promote the sinking channels, promoted the significant improvement of gold jewelry sales.

Under the leadership of gold jewelry business volume, the annual sales revenue of enterprises has increased significantly. Among them, the sales revenue of Chinese Gold, Dream Gold Garden, Zhou Shengsheng and Chow Dasheng increased more than 50%, with 50.23%, 52.83%, 53.83%, and 80.07%, respectively, and the sales revenue of Caibai shares increased by 47.23%.

Faced with the market changes of the turning of gold jewelry to gold jewelry, the gold jewelry retail brand enterprises represented by Chow Tai Sheng and Chao Hongji, such as inlaid jewelry, complying with the market trend, adjust the product structure and increase the proportion of gold jewelry operations. Strengthen the supply and demand adaptability and marketing efforts of gold jewelry products, the business volume of gold jewelry has increased significantly, and excellent gold jewelry performance has led to the rapid rise in sales performance in 2021.

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