Luo Min "faded" from the Internet, and Qundian 100 million yuan invested in prefabricated vegetables to drift water

On the way to entrepreneurship, once a "label" is posted, this label may follow the individual for a lifetime.

Some time ago, Luo Min's Luo Min announced the entry into the prefabricated field. After a wave of high -profile publicity, he "turned" on the road of Dong Yuhui's traffic. Immediately after, Fu Shouer and Jia Nailiang of the prefabricated vegetable platform were "cut" through Weibo and Qudian.

And letting Luo Min's rollover is not a problem for the prefabricated vegetable project itself, but the "campus loan" that had started with fun stores before.

In fact, from Luo Min's announcement of entering prefabricated dishes to a 19 -hour live broadcast, and "1 point of money to buy sauerkraut fish" and giving away iPhone mobile phones and other activities, Luo Min has created a 250 million yuan belt in a single game. Cash record.

Judging from the results, Luo Min's potential is very successful.

However, Luo Min, who is well versed in traffic thinking, failed to hit the idea of ​​the East who was just on fire. You must know that the label selected by the East at that time was "clear flow" and "not vulgar", and Luo Min obviously had the backbolit of traffic. Insufficient estimation.

After a few carnivals were brought up, he should not have the next step, but he posted a video "complaint" and was black. Then, when Dong Yuhui lived on the live broadcast, he ordered the reason for being hacked, and mentioned the contradiction between the live director and the fun shop.

For a while, not only did Luo Min fail to take advantage of "cheap", but the history of the start of the campus loan was also picked up. One stone stirred up thousands of waves, and it was more "stupid". , Also locked the target to the "Bao Ma" group, and promised to provide entrepreneurial loans to these people.

In order to promote the routine loan behind the prefabricated dishes, he even announced that "only 50 dishes are sold every day, and you can earn thousands of income every month." In fact, the business has a ruler in everyone's heart, staring at those vulnerable groups, and always "harvesting" those groups that lack financial risk awareness, then his behavior makes the public hate the public.

In the end, maybe Luo Min himself realized what he realized. He cleared his vibrato account and renamed it as a "fun shop prefabricated dish". After the market had cooled for a period of time, Qudian announced that layoffs, termination of suppliers cooperation, clear inventory, and inventory and inventory and inventory and inventory and inventory and inventory and inventory Comprehensively cut investment. This also means that Luo Min's entrepreneurship in the prefabricated vegetable project ended in failure.

On September 6, Qudian released the second quarter financial report that had not been audited. The financial report showed that the total revenue of Qudian was 105 million yuan, which was cut again from the previous month, a decrease of 74%year -on -year, a record low. Based on non -accounting recognized standards, the net loss of shareholders in the second quarter of Qudian was 52.8 million yuan, and the net profit last year was 283 million yuan, which was a year -on -year to a loss.

Due to the influence of prefabricated dishes, the cost and marketing costs increased significantly. The total operating costs increased significantly to 53%to 136 million yuan. The sales and marketing costs increased significantly by 83%to 53.2 million yuan.

Earlier, Luo Min had revealed to the media that Qudian's investment in prefabricated dishes has been hundreds of millions. At present, the total market value of Qudian has fallen to US $ 234 million, a decrease of more than 96%from a higher level.

From the perspective of entrepreneurship alone, from continuous entrepreneurship to stepping on the middle wind. Luo Min's intuition is indeed very accurate and effective, but the mistake is not very brilliant in his history. The Internet has memory. No matter which sector Luo Min starts a business in the future, that history will always be turned out. It can be foreseeable that Luo Min's future entrepreneurial road will be more difficult. Difficulty, but it only takes one minute to destroy it.

I think that Luo Min kept looking for new entrepreneurial projects on the wind, it is better to do some charity to change the public's view of him. At present, he is not suitable for continuing entrepreneurship. Logic is the reputation that is destroyed by itself.

Therefore, I think it is important to make money on the road of entrepreneurship, but sincerity and reputation are more important, and the latter is the foundation of entrepreneurs.

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