Starbucks released China's strategic vision: It is planned to add 3,000 stores to 2025, covering 300 cities in China

Cover reporter Wu Yujia

On September 14, Starbucks officially released the 2025 China Strategic Vision.

Starbucks Global Executive Vice President, Wang Jingying, chairman of Starbucks China, said that as of 2022, Starbucks China has a total of nearly 6,000 stores, and the number of registered members has reached 85 million, of which the number of active members in the past 90 days has reached 15 million.

With the continuous increase of China's urbanization rate and the number of middle-class families between 2020 and 2030, the per capita coffee consumption will also steadily increase. Faced with such a broad market prospect, Starbucks will continue to increase investment in China. It is hoped that the number of registered members will be expanded to 170 million in 2025. At the same time, the number of active members in nearly 90 days will also double. In terms of financial indicators, Starbucks China hopes to double its revenue within three years, and at the same time, operating profits will be four times.

Wang Jingying said that according to Starbucks's current plan, by 2025, the number of Chinese total stores will reach 9,000, and 35,000 employees will be added. In the next three years, the company will open an average of a new store every 9 hours, add 3,000 stores, covering 300 cities in China.

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