Ape tutoring is also going to make coffee?What is a company for coffee?

Recently, the coffee market in China can be described as lively. When we talked about the large -scale layout of the post office coffee in the country, a famous tutoring company and ape tutoring were also rumored to be coffee. Many people were asking this whether this was in the end. what's going on? Why do you have to make coffee?

First, ape tutoring also has to make coffee?

According to surging news reports, the latest transformation business of Ape Counseling has surfaced. GridCoffee's first store has recently landed in Wangfujing, Beijing, and is currently in the trial business stage. This new coffee brand is wholly -owned by the ape tutoring parent company, and most of the executives also come from the founding team of Ape Counseling.

Tianyancha APP shows that GridCoffee's related company Beijing Single Single Coffee Co., Ltd. was established in December 2021. The legal representative is Chen Mengcang, with a registered capital of 20 million yuan. Essence Shareholders' information shows that the company is wholly -owned by Beijing Watch Yun Holdings Co., Ltd. In addition, intellectual information shows that the company has also applied for multiple trademarks such as "Grid", "GridCoffee" and "GridCoffee" in GridCoffee. The international classification includes convenient food, advertising sales, catering accommodation, etc. The current trademark process information is mostly " Rejected notice issued.

It is not surprising that companies and capital cross -border coffee is long. Earlier, tea brands including Xixue's tea, COCO, Honey Xuebing City, etc. have launched their own coffee products. "It also started business in Changsha.

Cross -border coffee in catering companies may not be too big, but since this year, the first Chinese post office coffee landed in Xiamen first, and then Li Ning's cross -border launch "Ning Coffee". Even the fog core technology selling electronic cigarettes also opened a "wake -up on" coffee shop, and the old name of the old -fashioned sample of shoes also opened a cafe in Beijing.

2. What should a company want to make coffee?

We see that Ape Counseling is also making coffee on a large scale. Many people are very anxious. Why are the logic of 4 companies making coffee in the recent period? How can we look at the situation of the major companies that enter the coffee market crazy?

First of all, the ape tutoring coffee is actually a last resort. When we see that New Oriental has chosen live broadcasts and goods, and has achieved good achievements. Now Oriental Securities has become the most successful live broadcast and cargo company. Therefore, in this case, various educational institutions are actually trying to make a difference in the market. This is why we currently see the various institutions represented by ape tutoring and carry out a large -scale market layout. Where. Compared with a large number of lecturers and particularly different investment in making live broadcasts, more and more companies have seen coffee. After all, this track is compared to other markets, the relative cost of coffee in the market is Low, this is why companies like ape tutoring have entered the coffee market on a large scale.

Secondly, if we look closely at the current market, we will actually find that the market will have such a strange phenomenon, which is actually because the coffee market has unique market attributes. On the one hand, coffee is a very standardized product, because these years The vigorous development of the coffee market has become a very easy thing to make coffee. When we carefully observe the coffee industry, we will see that the current standardized coffee machine is very common. In this very common situation, coffee is actually actually already It has become a very easy thing, as long as simple training can make a difference in the coffee market. On the other hand, the current entire coffee market is actually in a relatively high profit state, because China's coffee industry has developed very fast. Whether it is a large city or a small and medium -sized city, the coffee market has a difference. Coupled with the special features of coffee refreshing brain, more and more consumers are willing to accept coffee. So we have seen many companies began to lay out on a large scale in the coffee market.

Third, from the perspective of long -term market development, although many companies are entering the coffee market on a large scale, it is not easy to make coffee. Perhaps standardization promotion is simple, but want to achieve a comprehensive market market. It is a relatively difficult thing to popularize and even make large -scale money, because the entire coffee market has become the fierce market competition in the Red Sea. Establishing its own unique differentiation advantages in the market to help companies make a difference in the market, which may be what coffee companies need to do most.

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