The 10th Blueberry Cultural Tourism Festival and Jingdong Fresh Fresh Industry with "Yanhu Jingpin" released

On June 17, 2022, the China Cooperation Trade Enterprise Association, Rizhao Agricultural and Rural Bureau, Rizhao Cultural and Tourism Bureau, Donggang District People's Government of Rizhao City, JD Group Propaganda Department, Donggang District Agricultural and Rural Bureau, Donggang District Culture and Tourism Bureau, Chenyu Town People's Government, Donggang District Water Affairs Group, Donggang District Blueberry Association, JD.com Retail, Jingdong Logistics, China Science and Ronghua Jinfeng Digital Technology, China Brand Agricultural Strategy Promotion Center The Blueberry Cultural Tourism Festival and Jingdong Fresh Industry Bring "Yanhu Jingpin" brand launch event was held in Chenxun Town, Donggang District, Rizhao City, Rizhao City, China.

President of the National Agricultural Science and Technology Entrepreneurship Innovation Alliance, chairman of the National Rural Cultural Innovation Alliance. Former State Council Counselor,

Liu Jian, Director of the Poverty Alleviation Office of the State Council and Deputy Minister of Agriculture, delivered a speech online

Donggang District Water Affairs Group, as one of the organizers of this agricultural and cultural tourism activity, is based on local agricultural industrial resources, with the main purpose of "digital agriculture, cultural tourism development, promoting trade, and rural revitalization". Feng Company innovatively created a grand of digital agricultural and cultural tourism with the theme of Rizhao, regional public brands, and JD.com Fresh Rizhao Blueberry Industry Belt, and actively contributed in the process of blueberry industrialization and digitalization.

In the context of "digital empowerment, scientific and technological support, and rural revitalization", the development of the "Yanhu Jingpin" brand has become the focus of this event. This event takes the Rizhao Blueberry produced by the "Yanhu Jingpin" brand as the pioneer, through the "brand+" strategy, relying on Jingdong's core capabilities on the industrial chain, to the middle and lower reaches of the industrial chain, with technology as the lead, extend the industry ecology, use the brand to shape the brand to shape Upgrade with digital agriculture, continuously improve the scientific and technological content and brand benefits of blueberries, broaden and extend the road of industrial development of Rizhao Blueberry, create an iconic brand with regional characteristics and represent the advantages of the Rizhao ecological advantages, continue to revitalize local characteristics, stimulate rural revitalization "Industrial potential".

Issuing 2022 cooperation trade brand demonstration base

The purpose of this event is based on the domestic large cycle. The new development of domestic and international dual -cycle promotion is guided as the orientation. New blueprint for upgrade.

During the event, the headquarters of JD Group interacted with the on -site line of the Rizhao event. The breakdown of the epidemic hindered the creation of a new model of innovation released by digital brands. Base, and the "Yanhu Jingpin" brand was released on the spot.

At the same time, the participants entered the blueberry base to visit and pick together that day. As the hometown of blueberries in China, Chen Yanzhen has an area of ​​25,000 acres. The blueberry varieties and management standards are extremely strict, and it also gives a good picking experience.

Rizhao Blueberry Brand Innovation and Development Talk to the Revitalization of China's Rural Industry

After picking, the interior venue of Yanhu Hot Spring Hotel continued to start a dialogue on "Rizhao Blueberry Brand Innovation and the Revitalization of China's Rural Industry". In the dialogue, the "realization of rural revitalization strategies to comprehensive well -off society and socialist modernization construction Importance and "Digital Industry Chain and New Development Development Road for Public Brands represented by Rizhao Blueberry", after the dialogue, JD Retail Group conducted e -commerce training online.

On June 18th, the outdoor square of Yanhu Hot Spring Hotel and the Blueberry Picking Base in the event where the event was held, a series of activities such as barbecue beer, blueberry exhibitions, and blueberry tree claims were carried out. Popularity and recognition.

On June 19, Chen Yanzhen successively held the unveiling ceremony of school -land cooperation with the School of Political and Public Management of Rizhao Vocational and Technical College and Qufu Normal University. Gathering talent forces, achieving win -win sharing, establishing a strategic relationship of all -round school cooperation, and holding the "Blue Chain Red Heart" Chen Yan Blueberry Industrial Chain Party Construction Community and Berry Fragrant Fruit Vegetable Professional Cooperative on the same day to set up a unveiling ceremony. The new development pattern of party building leadership, industrial linkage, multi -party participation, and win -win cooperation in the new era.

Promoting the development of Rizhao Blueberry not only needs to strengthen the construction of regional public brands, but also to build the "Yanhu Jingpin" brand that represents high -quality and representing Rizhao Blueberry into a golden signboard for the high -quality development of the digital agricultural industry in Rizhao City. Town will take the goal of creating a model of rural revitalization demonstrations, follow the road of industrial revitalization and development, and comprehensively write a beautiful new chapter in the development of Rizhao Agricultural Cultural Tourism.

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