The pricing is 30 yuan, Shiwan Yubing is a "little wine king"

Text/Yangcheng Evening News all -media reporter Cheng Xinghuan intern Xiao Jinlan

Photo/Interviewee Confer

On September 9, Shiwan Yubing Boiled "Amber Little Wine" was officially launched.

It is understood that amber wine inherits the traditional Chinese technology of Shiwan Winery Group, brewed pure rice, and combines 20 Chinese herbal medicines with wild fungus to follow the ancient method of semi -solid fermentation. The fragrance is elegant. The product expresses its unique value with "pure rice, amber, enough is sweet enough", and positions 30 yuan/bottle. It is launched as the positioning of national small wines, and looks forward to becoming a "little wine king".

Related data show that the capacity of China's small bottle liquor market is about 30 billion yuan. The product design of amber small wine stands out from the general form of traditional small wine, youth wine, friendship wine, mood wine, etc., becoming a "cultural wine" with high quality symbol of liquor. From the perspective of industrial significance, it will effectively give play to the advantages of jade ice -roasted products to broaden the capacity of the small wine market, and help from the new path to the rejuvenation of Cantonese wine; from the perspective of consumption, further meet the needs of consumption upgrade under high -quality life, and adapt to people "drink Well, drink less "consumption positioning and meet the needs of consumers'" cultural and characteristic "scene needs.

Source | Yangcheng Evening News · Yangcheng School

Responsible editor | Wang Haiyan

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