Chongqing Nanbin Road Cultural Game Digital Center Exploration -Chongqing Game Industrialization is the next breakthrough point?

In the future, games are not a market that is calculated by tens of billions, but a social -level solution. This is not a trend that people who have misunderstandings and fear of the virtual world. The outbreak of the home economy caused by the outbreak of the epidemic situation returned to 20%of the game growth rate; the first time the game's out -of -sea transcripts exceeded 100 billion, vertical and differentiated became the market trend. More importantly, the industrialization of the game has become a high -quality development and development of the industry. The boutique transformation provides implementable solutions.

Chongqing game development opportunities

Game data

The country's layout of Chongqing

From the data point of view, the gaming industry in 2020 has maintained growth. Compared with the horizontal development of the past two years, last year's gaming industry has grown in many factors. 278667 billion yuan, a growth rate of 32.61%, accounting for 75.24%.

As of December 2020, the number of users in China reached 989 million, a growth rate of 14%, of which 986 million were mobile phone users, and rural users reached 309 million, with a growth rate of 27%. The number of online game users is only 518 million. From the perspective of platform segmentation, mobile games are still the great heroes of the gaming industry -even the only hero.

The 14th Five -Year Plan released by the game industry in 2021 clearly states that "actively develop foreign cultural trade, open up overseas cultural markets, encourage outstanding traditional cultural products, film and television dramas, games and other digital cultural products to" go global "and strengthen the country Construction of cultural export bases.

Minister of Commerce Wang Wentao announced on July 19 that with the approval of the State Council, Chongqing City took the lead in carrying out the cultivation and construction of international consumer center cities. Chongqing is the only central and western cities inland. Building an international consumer center city is an important opportunity for urban energy levels to leap. The country's opportunity to “leading” Chongqing has demonstrated the recognition of Chongqing's consumption potential and strength. In April, the Ministry of Commerce issued a notice on printing and issuing the "Overall Plan for the Comprehensive Pilot Pilot of the Chongqing Municipal Service Industry" in Article 8 of the "main task and measures" showing that "supporting Chongqing to actively create conditions to apply for territorial online games review will be reviewed Pilot. "In other words, Chongqing can become the second pilot with the right to review the review of online games after Hainan.

Chongqing Nanan District Yi Cultural Game Pioneer

Nangan District Culture Lives, Industry is booming, and career is stronger

Chongqing Game Industrialization Standard Establishment

Nan'an District is located in the main city of Chongqing City. It is surrounded by mountains and rivers, embracing Nanshan in the "Crown of Mountains", and facing the Yangtze River and Jialing River. It has advantageous platforms such as the National Economic and Technological Development Zone, the Chongqing Free Trade Pilot Zone, the intergovernmental cooperation project between China and Sino -Singapore Government, and the Chongqing Central Business (Southern) Development Zone.

In December 2020, Chongqing Nanan District Government and Economic Development Zone and the Economic Development Zone directed the game industry company, the research and development, development engine purchase, game overseas testing, game product online distribution, game company product agency, game distribution enterprise landing, financing loan, formulated "Chongqing Economic and Technological Development Zone on Promoting the Development of the Game Industry". Attracting the development of digital cultural industries such as games, in 2030, Chongqing South Bank District and Chongqing Economic Development Zone became an important gaming industry center in the central and western regions. The output value of the game industry exceeded 10 billion yuan.

In March 2021, the Chongqing Nanan District Government, which was created by Chongqing Publishing Group Media Creative Center with Nanbin Road Cultural Industry Park in Nanban District to create a game digital industry center (full name: "Chongqing Nanbin Road National Cultural Industry Park -Game Digital Industry The center ") builds the" Chongqing Game Industrialization "superimposed development engine technology center, and builds the incubation of game companies to incubate Zhongtai and Art Technology Center. Formulate process -based/standardized and large -scale standards for industrialized production, manage asset outsourcing supply chains, improve the rate of finished product assets of game art, and improve high -quality and efficient game production.

Specific development of Nanbin Road Cultural Game Digital Industry Center

Chongqing Publishing Group Game Version Number Application Channel

Chongqing Game R & D industrialization standard

Game small and micro enterprise innovative incubation numbers Zhongtai

Game Talent Cultivation Center

Chongqing Publishing Group's game version number review team, optimization method clearly refers to the slow delay node of the publication number of the publishing number is in terms of coordination and cognitiveness of enterprises and intermediary handling agencies, office staff, improve this node and directly improve the efficiency of work efficiency by 50 %- 60%. The National Press and Publication Agency will learn and visit and communicate with the vane of the game in a timely manner. Provide efficiency services for game companies with the goals of the industry. We invite game companies across the country to build with us for example, for example, let the game company's positions actively participate in the actual version number review.

Chongqing game research and development industrialization standards. Many colleagues have heard this concept for the first time. Yes, this requires a lot of investment. However, Chongqing once again faces the selection of the game industry and must break the situation and layout in an innovative method.

1. The cost of research and development of boutique games is reduced, which brings new hope for the innovation and high -quality development of the game. The process -based and standardized gaming industry will further improve the efficiency of gaming research and development, cost, and improve the quality of the game.

2. Process and standardized game industrialization stabilize the quality of gaming and market expectations in a certain sense, and reduce the pressure of manufacturers. The maturity of the game industrialization can ensure the expectations of the quality of the game, ensure the expectations of the market and consumers to the finished product of the game, reduce risks, or provide standards and expectations for manufacturers' financing, market expectations. 3. Provide technical accumulation for existing technology applications, and provide application and practical space for high -tech in the future. The underlying core R & D technology, action capture technologies such as action capture, game outsourcing and other supply chain organizations of the game engine

4. Under the premise of reducing costs, improving technical capabilities, and stimulating social innovation capabilities, they contribute high -level and high -standard game works to the market, thereby forming cultural benchmarks and industrial benchmarks.

Game R & D is still a labor -intensive type -and the industrialized chain of the Chongqing game industry has not lacked this part. Start start.

Gaming small and micro enterprises innovation incubation numbers are simply in terms of incubation with potential game innovation companies. From resource matching, for example, free use of the server, the security protection of the game online (large platforms require high costs) to the necessary Matching traffic. Small enterprises lack orders to match orders through the game industry center. The incubation method of the game is different from other industries. It is not blindly giving money. Our concept is not as good as fish.

Gaming talents are important issues in this production. The price wars of Beishangguang and Shenzhen and talents have become more and more unstable. The cost of employment and employment has reached the point of life and death. Game outsourcing and fusion talents, their operations represent the synergy trend in the gaming industry chain and corporate value chain. The significance of these two levels of synergy is on the one hand to provide the source of power for the industrialization of Chongqing game; on the other hand, facing increasingly richer and higher consumer demand, the scale of game production needs to expand. The systemic collaboration of the game industry and the fusion innovation of game talents, with the processization and standardization and automation of production tools, can further realize the circulation of game products on the production pipeline, thereby expanding large -scale production. When everything is available, our goals are our goals. It is a year of cultivation of 1500-2,000 game talents. When the employment standards and low cost shake the company's smell when they are in the north, Shanghai, Guangzhou and Shenzhen, they will return them to Chongqing's game industry soil.

Government support

Chongqing Nanan District Government and Chongqing Economic Development Zone targeting the game industry policy

Game R & D awards, game release awards, game obtaining version number rewards, game product agency awards

Game Financing Reward

2. Tax policy

When entering the enterprise, it can freely choose the rent reduction or tax discount when signing the agreement according to its own situation; the center provides comprehensive taxation services.

In the next five years, the general trend of the game industrialization, let's do something very challenging with us.

Necromanov wrote in the article "Meaning of the Game: Cotton and Petroleum of the Information Revolution":

The birth of the industrial revolution in the UK is promoted by huge markets and cheap raw materials: market demand allows advanced technology to bring profits and expansion. The huge demand enables the technological innovation in each link in production, which will stimulate the corresponding links to continuously find new technological innovations in order to meet the needs of new production efficiency. For the first industrial revolution, the goods that bring this huge demand are cotton. Petroleum in the Second Industrial Revolution plays a similar role. And modern games are a product that can expand the market by itself, and it is the driving force for the information revolution. It also generates huge demand for hardware while generating profits (or because piracy does not generate profits). A new generation of customers and producers in the times.

From this perspective, today's games are similar to cotton and coal similar to the information industry.

As the cost of a single game project climbed to 100 million yuan, and the personnel size was more than 200, the project process would be continuously split. For example, some people will make hair, fluid, and vegetation. According to the characteristics of different projects, the volume and type of work may be split infinitely. This is a typical scene in the era of game industrialization, and it is also the recovery of many game manufacturers in recent years. Facing the next five years, the general trend of the game industrialization, and Nanbin Road Cultural Game Digital Industry Center expects to jointly promote the industrialization of Chongqing game industrialization with like -minded enterprises.

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