Light Media and others were notified to criticize!"Cold" is still shrouded in the film and television industry

The box office of the Mid -Autumn Festival has continued the bleak situation unexpectedly.

According to the "Lighthouse Professional Edition", as of September 12, the box office of the Mid -Autumn Festival in 2022 was 373 million.

It is also in 2017 and 2020 that the Mid -Autumn Festival, 2018, 2019, and 2021, which coincides with the Mid -Autumn Festival and the National Day stalls in the Mid -Autumn Festival. 100 million. It can be seen that since the epidemic rays, the box office of the film has shown a cliff -like decline. In addition, the professional version of the lighthouse shows that the number of business theaters in the Mid -Autumn Festival has never been more than 10,000, and the national theater's operating rate has always hovered below 75%.

For three years, the film industry has never gone out of the cold winter, and the film and television companies and practitioners under the cold wind are still struggling to survive.

Film and television companies enter the "Uca Times"

In the cold winter, the uncertainty of film and television companies has increased significantly.

On September 7, the "Decision on the Reporting Criticism on Beijing Light Media Co., Ltd. and related parties" announced by the Shenzhen Stock Exchange showed that due to the inaccurate disclosure of the performance forecast, Beijing Light Media Co., Ltd. (hereinafter referred to as the Light Media) and the Light Media) The company's chairman and financial leader were criticized by the Shenzhen Stock Exchange.

According to the content of the report, on January 28, 2022, Light Media disclosed the "2021 Annual Performance Trailer". It is expected that the net profit attributable to shareholders of listed companies in 2021 (hereinafter referred to as "net profit") is a profit of 170 million yuan to 220 million yuan. On April 22, Light Media disclosed the "Amendment to the 2021 Annual Propaganda Trailer", which will amend the expected net profit in 2021 to a loss of 310 million yuan to 360 million yuan. On April 28, Light Media disclosed the "Annual Report of 2021", and the net profit of the audited in 2021 was a loss of 311,682,600 yuan. Compared with the audited net profit disclosed by the annual report, the net profit disclosed by the Light Media Performance Preview has a large difference and changes in the nature of profit and loss.

Picture source: Light Media 2021 Annual Report Screenshot

Light Media explained in the announcement of the 2021 Annual Performance Trailer issued by the 2021 performance forecast on April 22 that the performance forecast generated large fluctuations is not the company's subjective intention. The great correction of net profit was mainly due to the new standards of non -listed enterprises in 2021. The two partnerships invested by the company adjusted the accounting methods of their investment projects, which led to a decline in net profit returned by the mother disclosed in the previous performance forecast.

In addition, on the evening of August 24 this year, the interim report disclosed by Light Media showed that in the first half of 2022, the company realized revenue of 583 million yuan, a year -on -year decrease of 22.78%, and the net profit attributable to mother was 200 million yuan, a year -on -year decrease of 58.67%.

Regarding the sharp decline in revenue and net profit, light media explained that in the first half of 2022, the film industry continued to be seriously affected by the epidemic, and the industry still faced huge difficulties and challenges, which also caused the company's performance to be directly affected.

Coincidentally, on August 30, the Shenzhen Stock Exchange issued a decision to report criticism to the Huayi brothers and related parties. Compared with the audited net profit disclosed by the annual report disclosure, the company's performance forecast disclosure disclosure has changed, and there is a large difference in profit and loss. In view of the above -mentioned illegal facts and circumstances, in accordance with the regulations of the Shenzhen Stock Exchange, the Shenzhen Stock Exchange made the following sanctions decision by the Shenzhen Stock Exchange's Disciplinary Sanction Committee: the sanction of the brothers of Huayi brothers; Wang Xiaoyu gave a notification of criticism.

In addition, the 2022 semi-annual report released by Huayi Brothers showed that in the first half of 2022, Huayi Brothers' operating income was 211 million yuan, a decrease of 63.40%from the same period last year; the net profit attributable to shareholders of listed companies was -192 million yuan.

Huayi Brothers said that the decrease in operating income is mainly due to the changes in the scope of the merger during the reporting period compared with the same period of the previous year.

Photo source: Photo.com

The two notification criticisms will undoubtedly add a little shadow to the film and television industry. However, in fact, there are more than two film and television companies affected by factors such as epidemics.

In the first half of this year, Wanda Film and Television had a net loss of 581 million yuan in the first half of the year, a year -on -year decrease of 190.98%. Wanda Film and Television said that in the first half of the year, the number of theaters was suspended in the number of cinemas in the country in the first half of the year. The city's epidemic is the most affected by the most serious. The theaters that shut down for more than 1 month account for 73%, and the theaters that shuttle for more than 3 months account for 36%. There is a greater impact.

From the perspective of the decline in net profit, Wind data shows that the net loss of China Television Media in the first half of the year was 37.5661 million yuan, an increase of 847.40%year -on -year, and the losses were the largest of 28 film and television companies. The semi -annual report showed that its film and television business revenue was 85.7426 million yuan, a decrease of 48.45%over the same period last year. Affected by the epidemic, film and television business -related projects have delayed the progress of implementation, and film and television business revenue has decreased compared with the same period of the previous year.

From the perspective of profitability, Wind data shows that in the first half of 2022, 17 of the 28 film and television companies had lost money, including Wanda Film, Jinyi Film, Huayi Brothers, Shanghai Film, Hengdian Film and Television, Tang De Film and Television. Under the prevention and control of the epidemic, the film and television industry is full of uncertainty. At the same time, this uncertainty also eliminates investors' confidence in film and television projects, affecting the flow of funds in the entire industry. Under this "dark moment", the possibility of the performance trailer of the film and television company and the final real performance is also unavoidable.

How to eliminate the "cold" industry?

Three years of epidemic, the project is put on hold, lacks funds, no one watchs the theater, and the industry practitioners are discouraged. The film and television industry is now a wolf borrowing, and it is full of waste. Everyone is looking forward to a day of recovery in this industry, but the question is how to promote the industry to recover?

On August 15 this year, at the 12th Beijing International Film Festival China Film Investment and Financing Summit, Rao Shuguang, president of the Chinese Film Review Society, once said, "In the first two years of the epidemic, the Chinese film box office ranked first in the world. But this year, the box office of the American film has surpassed nearly 10 billion yuan in China. From a positive perspective, the fundamentals of the film market are still there, and 'lack of money' and 'lack of sources' is the problem that needs to be solved. "

Photo source: Photo.com

Since March this year, a new round of epidemic has affected 28 provinces. As a gathering contact service industry, the film industry is facing the test of life and death again. Especially since March, there have been many cinemas across the country have suspended business, and the operating rate is even less than 50%.

In this context, nearly 20 provinces and cities including Gansu Province, Chongqing, Guangdong, Guangdong, Hunan Province, Shandong Province, Yunnan Province, Heilongjiang Province, Anhui Province, etc. On the one hand, the "National Film Bureau's strict grasp of the cinema epidemic situation strictly grasped the cinema epidemic situation "Notice of Prevention and Control" requires a series of policies to help enterprises, including tax cuts, rents and exemption, consumer vouchers issuance, promotional activities, employment support, financial support, optimization of the operating environment, etc. After the difficulty, many of the assistance policies have tilted to the film industry, especially theaters.

Of course, the support of the policy is just one aspect, and the entire industry still needs to inflow the investment. However, whether it is policy support or the confidence of investors, it is necessary to have content that can impress and attract the audience. Only in this way, the entire film industry is likely to "return to life."

Also ignoring, in the increasingly harsh public opinion environment, some people with ulterior motives, in order to traffic, slander the high -quality movies, making the space for film practitioners in exerting creative capabilities.

Photo source: Photo.com

For example, after the movie "Hidden Dust Smoke" was released, countless people were moved by the rough and real characters, and the emotions of implicit and implicit life. After reading it, some people evaluated it " is love". In this environment where everyone spit out film and television dramas from the public's real life, the film seemed so grounded. The explosion of this movie makes people see that domestic movies still have the strength and sincerity of "standing up".

But it is such a rare work, but there are many people who have a big tart to the traffic. It is said that the directors are "bad hearts" and "their hearts can be babble", as if they do not let this work go into the abyss.

Not long ago, Disney's former CEO Bob Igel said the epidemic left "permanent scar" to the cinema business. The senior media executive said at the VOX media code conference held in Bifeli Hills, California, saying, "As far as the number of viewers is concerned, I think the movie will never return to the level before the epidemic."

Whether domestic movies will also be as said, it is unknown at this time. However, it is clear that in the current cold winter of film and television, in addition to policy support, restoring investment confidence and creating space for high -quality content is still the "cold air" that the industry needs to break through.

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